News broadcasting Audience in United States
News broadcasting has an estimated audience of 69,681,304 people in United States. 54.1% are female, 45.9% are male, average age 44.0. Top regions: California, Texas, Florida.
The average News broadcasting fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the News broadcasting audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of News broadcasting fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.0 |
| Estimated audience size | 69,681,304 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,451,581 | 0.97× |
| Texas | 4,270,338 | 0.71× |
| Florida | 4,040,980 | 0.86× |
| New York | 3,048,486 | 0.78× |
| Pennsylvania | 1,880,163 | 0.8× |
| Georgia | 1,662,068 | 0.77× |
| New Jersey | 1,550,398 | 0.87× |
| Ohio | 1,513,096 | 0.7× |
| Illinois | 1,486,077 | 0.64× |
| Oregon | 1,396,743 | 1.75× |
| North Carolina | 1,385,209 | 0.66× |
| Michigan | 1,262,611 | 0.69× |
| Virginia | 1,237,429 | 0.73× |
| Washington | 1,217,244 | 0.87× |
| Massachusetts | 1,052,122 | 0.77× |
| Arizona | 954,834 | 0.67× |
| Missouri | 954,072 | 0.85× |
| Tennessee | 943,863 | 0.68× |
| Indiana | 913,053 | 0.72× |
| Louisiana | 812,271 | 0.9× |
| Maryland | 787,169 | 0.66× |
| South Carolina | 764,483 | 0.73× |
| Kentucky | 754,192 | 0.86× |
| Wisconsin | 749,126 | 0.71× |
| Oklahoma | 711,598 | 0.92× |
| Colorado | 701,756 | 0.64× |
| Minnesota | 669,314 | 0.67× |
| Nevada | 603,373 | 0.9× |
| Alabama | 547,519 | 0.56× |
| Connecticut | 544,730 | 0.78× |
| Vermont | 441,090 | 4.33× |
| Iowa | 433,285 | 0.75× |
| Idaho | 432,282 | 1.24× |
| Arkansas | 419,791 | 0.73× |
| Mississippi | 409,528 | 0.71× |
| Utah | 367,518 | 0.59× |
| Kansas | 360,318 | 0.66× |
| New Mexico | 313,102 | 0.9× |
| West Virginia | 312,078 | 0.96× |
| Alaska | 311,430 | 2.09× |
| Nebraska | 293,762 | 0.84× |
| New Hampshire | 278,568 | 1.01× |
| Hawaii | 275,298 | 0.92× |
| Montana | 271,485 | 1.4× |
| South Dakota | 267,966 | 1.66× |
| North Dakota | 260,910 | 1.82× |
| Wyoming | 252,453 | 2.44× |
| Rhode Island | 248,299 | 1.12× |
| Maine | 248,149 | 0.99× |
| Delaware | 222,360 | 1.16× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.14 |
| Individualism | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
| Social Media Usage | JOY | 1 |
| Community Orientation | OPEN | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| India | 10.9% |
| Germany | 4.8% |
See News broadcasting audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for News broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.