Rascasse Audience Intelligence

News broadcasting Audience in United States

A data profile of the people who buy, follow and care about News broadcasting in United States — modelled from more than twelve digital signal sources. News broadcasting has an estimated audience of 69,681,304 people in United States.

#14among Field of study in United States#159among Topic in United States#28in Business & Career

The average News broadcasting fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the News broadcasting profile in United States.

Audience size
69.7M
in United States
Gender
54.1%♀
45.9% male
Age
44.0
average years
Country rank
#198
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News broadcasting fans

54.1% are female, 45.9% are male, average age 44.0.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for News broadcasting audience in United States
MetricValue
Female54.1%
Male45.9%
Average age44.0
Estimated audience size69,681,304
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the News broadcasting audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

26.7%

of the worldwide News broadcasting audience comes from United States.

Worldwide audience distribution share by country for News broadcasting
CountryShare
United States26.7%
India10.9%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News broadcasting audience in United States is strongest.

Fig. 05

Top regions by affinity

News broadcasting fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K1.96×
02Idaho~700K1.89×
03Oregon~1M1.19×
04Alaska~200K1.19×
05South Dakota~200K1.14×
06North Dakota~200K1.13×
07New Mexico~400K1.10×
08Montana~200K1.06×
09Hawaii~300K1.03×
10Rhode Island~200K1.01×
11Delaware~200K1.01×
12West Virginia~300K0.99×
13New Hampshire~300K0.99×
14Maine~200K0.99×
15Nebraska~300K0.97×
16Missouri~1M0.96×
17Washington, District of Columbia~200K0.96×
18New Jersey~1.5M0.95×
19Oklahoma~700K0.95×
20Kansas~500K0.95×
21Kentucky~800K0.94×
22Arkansas~500K0.94×
23Iowa~500K0.94×
24Indiana~1M0.93×
25Mississippi~500K0.93×
26California~7M0.92×
27Louisiana~800K0.92×
28Connecticut~600K0.92×
29Nevada~600K0.92×
30Utah~600K0.92×
31Washington~1.5M0.90×
32Georgia~2M0.89×
33Wisconsin~900K0.89×
34Arizona~1.5M0.88×
35South Carolina~900K0.88×
36Pennsylvania~2M0.87×
37Alabama~800K0.87×
38Virginia~1.5M0.86×
39Massachusetts~1M0.86×
40Maryland~1M0.85×
41Minnesota~800K0.85×
42Ohio~2M0.84×
43Tennessee~1M0.84×
44New York~3M0.83×
45North Carolina~1.5M0.83×
46Colorado~900K0.83×
47Texas~5M0.82×
48Michigan~1.5M0.81×
49Illinois~2M0.80×
50Florida~3.5M0.78×
Fig. 06

Affinity by region

Affinity by region — News broadcasting, United States
0.78×1.00×1.96×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for News broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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