A data profile of the people who buy, follow and care about Live television in India — modelled from more than twelve digital signal sources. Live television has an estimated audience of 7,759,390 people in India.
The average Live television fan in India is 32.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
The key figures that characterise the Live television profile in India.
20.0% are female, 80.0% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 32.4 |
| Estimated audience size | 7,759,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Live television audience comes from India.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 7.9% |
| United Kingdom | 4.4% |
Where the Live television audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 1.67× | |
| 02 | Rajasthan | ~200K | 1.40× | |
| 03 | Madhya Pradesh | ~200K | 1.37× | |
| 04 | Uttar Pradesh | ~500K | 1.32× | |
| 05 | Bihar | ~200K | 1.32× | |
| 06 | Punjab (region) | ~100K | 1.31× | |
| 07 | West Bengal | ~300K | 1.23× | |
| 08 | Maharashtra | ~500K | 1.21× | |
| 09 | Andhra Pradesh | ~100K | 1.20× | |
| 10 | Haryana | ~100K | 1.19× | |
| 11 | Uttarakhand | ~40K | 1.16× | |
| 12 | Himachal Pradesh | ~40K | 1.16× | |
| 13 | Chhattisgarh | ~50K | 1.07× | |
| 14 | Telangana | ~100K | 1.04× | |
| 15 | Jharkhand | ~70K | 1.04× | |
| 16 | Manipur | ~10K | 0.98× | |
| 17 | Assam | ~70K | 0.95× | |
| 18 | Goa | ~8K | 0.94× | |
| 19 | Jammu and Kashmir | ~30K | 0.91× | |
| 20 | Sikkim | ~3K | 0.91× | |
| 21 | Kerala | ~100K | 0.89× | |
| 22 | Arunachal Pradesh | ~4K | 0.87× | |
| 23 | Tamil Nadu | ~200K | 0.86× | |
| 24 | Tripura | ~9K | 0.86× | |
| 25 | Nagaland | ~5K | 0.86× | |
| 26 | Mizoram | ~5K | 0.86× | |
| 27 | Karnataka | ~200K | 0.85× | |
| 28 | Odisha | ~70K | 0.83× | |
| 29 | Meghalaya | ~7K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Live television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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