Live television Audience in Germany
Live television has an estimated audience of 3,599,540 people in Germany. 40.5% are female, 59.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: ImmoScout24, Sunshine Live, Commerzbank, Aral AG, AutoScout24.
The average Live television fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include ImmoScout24, Sunshine Live, Commerzbank, with strongest over-indexing on ImmoScout24 (2.74× the country average). Demographically, the Live television audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Live television fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 41.6 |
| Estimated audience size | 3,599,540 |
Audience persona
The typical Live television fan in Germany is more male, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,038,088 | 1.32× |
| Baden-Württemberg | 608,068 | 1.24× |
| Bayern | 480,438 | 0.83× |
| Niedersachsen | 373,543 | 1.07× |
| Hessen | 297,849 | 1.09× |
| Berlin | 175,459 | 1.09× |
| Sachsen | 173,407 | 0.98× |
| Rheinland-Pfalz | 172,573 | 0.96× |
| Schleswig-Holstein | 115,543 | 0.89× |
| Brandenburg | 92,903 | 0.83× |
| Hamburg | 88,219 | 1.08× |
| Sachsen-Anhalt | 74,604 | 0.8× |
| Thüringen | 62,671 | 0.68× |
| Mecklenburg-Vorpommern | 57,819 | 0.84× |
| Bremen | 44,237 | 1.44× |
| Saarland | 37,909 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 2.74× | Home & Garden |
| Sunshine Live | 9.91× | Music & Radio |
| Commerzbank | 2.26× | Business & Career |
| Aral AG | 2.25× | Cars & Mobility |
| AutoScout24 | 2.17× | Cars & Mobility |
| Bild | 1.57× | News |
| Netto Marken-Discount | 1.72× | Shopping |
| 1.68× | Internet & Social Media | |
| Aldi | 1.66× | Shopping |
| FRITZ!Box | 2.27× | Technology & Electronics |
| Sparkasse | 2.09× | Business & Career |
| EBay | 1.65× | Shopping |
| Deutsche Bahn | 1.71× | Cars & Mobility |
| Mobile app | 1.61× | Technology & Electronics |
| Hornbach | 1.83× | Shopping |
| Vodafone | 1.92× | Technology & Electronics |
| Kaufland | 1.61× | Shopping |
| Obi (store) | 1.52× | Shopping |
| Edeka | 1.57× | Shopping |
| Breaking news | 2.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.08 |
| LGBTQ+ Identity | OPEN | 1 |
| Need for Security | CONSERVATISM | 0.99 |
| Pet Ownership | JOY | 0.93 |
| Healthy Lifestyle | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 7.9% |
| United Kingdom | 4.4% |
See Live television audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Live television have in Germany?
Live television has an estimated audience of 3,599,540 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Live television fans?
40.5% of Live television fans are female, 59.5% are male, with an average age of 41.6 years.
Which brands do Live television fans like most?
Live television fans show strongest brand affinity for ImmoScout24 (2.74×), Sunshine Live (9.91×), and Commerzbank (2.26×) over the country average.
Where do Live television fans live in Germany?
Live television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,038,088), Baden-Württemberg (reach 608,068), and Bayern (reach 480,438). These three regions account for the largest share of the active audience.
What other brands do Live television fans also like?
Beyond Live television itself, the audience over-indexes on Sunshine Live (9.91×), Commerzbank (2.26×), Aral AG (2.25×), and AutoScout24 (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Live television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.