Rascasse Audience Intelligence

Live television Audience in Germany

A data profile of the people who buy, follow and care about Live television in Germany — modelled from more than twelve digital signal sources. Live television has an estimated audience of 3,599,540 people in Germany.

#1041among Topic in Germany#120in Movies & TV

The average Live television fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include ImmoScout24, Sunshine Live, Commerzbank, with strongest over-indexing on ImmoScout24 (2.74× the country average).

Demographically, the Live television audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Live television fan in Germany is more male, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for ImmoScout24.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Live television profile in Germany.

Audience size
3.6M
in Germany
Gender
40.5%♀
59.5% male
Age
41.6
average years
Country rank
#1687
Topic in Germany
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live television fans

40.5% are female, 59.5% are male, average age 41.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Live television audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age41.6
Estimated audience size3,599,540
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Live television audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Live television audience comes from Germany.

Worldwide audience distribution share by country for Live television
CountryShare
United States21.8%
India7.9%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Live television fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.45×
02Nordrhein-Westfalen~1M1.29×
03Baden-Württemberg~600K1.19×
04Hamburg~90K1.10×
05Niedersachsen~400K1.06×
06Hessen~300K1.05×
07Berlin~200K1.02×
08Sachsen~200K0.99×
09Rheinland-Pfalz~200K0.96×
10Schleswig-Holstein~100K0.91×
11Mecklenburg-Vorpommern~60K0.90×
12Saarland~40K0.87×
13Brandenburg~90K0.85×
14Sachsen-Anhalt~80K0.82×
15Bayern~500K0.80×
16Thüringen~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Live television, Germany
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live television audience
#·InterestCategoryAffinity×
01Sunshine LiveMusic & Radio9.91×
02ImmoScout24Home & Garden2.74×
03FRITZ!BoxTechnology & Electronics2.27×
04CommerzbankBusiness & Career2.26×
05AutoScout24Cars & Mobility2.17×
06SparkasseBusiness & Career2.09×
07Breaking newsMovies & TV2.05×
08VodafoneTechnology & Electronics1.92×
09HornbachShopping1.83×
10Netto Marken-DiscountShopping1.72×
11Deutsche BahnCars & Mobility1.71×
12WhatsAppInternet & Social Media1.68×
13AldiShopping1.66×
14EBayShopping1.65×
15Mobile appTechnology & Electronics1.61×
16KauflandShopping1.61×
17BildNews1.57×
18EdekaShopping1.57×
19REWEShopping1.53×
20Obi (store)Shopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Live television audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.12×
Quality AwarenessPREMIUM1.11×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Live television audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.42×
SustainabilityBALANCE0.53×
Community OrientationOPEN0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Live television have in Germany?

Live television has an estimated audience of 3,599,540 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Live television fans?

40.5% of Live television fans are female, 59.5% are male, with an average age of 41.6 years.

03

Which brands do Live television fans like most?

Live television fans show strongest brand affinity for ImmoScout24 (2.74×), Sunshine Live (9.91×), and Commerzbank (2.26×) over the country average.

04

Where do Live television fans live in Germany?

Live television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Live television fans also like?

Beyond Live television itself, the audience over-indexes on Sunshine Live (9.91×), Commerzbank (2.26×), AutoScout24 (2.17×), and Bild (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Live television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Live television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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