Rascasse Audience Intelligence

Sunshine Live Target Market in Germany

A data profile of the people who buy, follow and care about Sunshine Live in Germany — modelled from more than twelve digital signal sources. Sunshine Live has an estimated audience of 874,506 people in Germany.

#956among Brand in Germany#738in Music & Radio

The average Sunshine Live fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gestört aber GeiL, Glücksgefühle Festival, Bratislava, with strongest over-indexing on Gestört aber GeiL (85.03× the country average).

Demographically, the Sunshine Live audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunshine Live fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Gestört aber GeiL.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunshine Live profile in Germany.

Audience size
875K
in Germany
Gender
33.5%♀
66.5% male
Age
35.0
average years
Country rank
#7318
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunshine Live

33.5% are female, 66.5% are male, average age 35.0.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Sunshine Live audience in Germany
MetricValue
Female33.5%
Male66.5%
Average age35.0
Estimated audience size874,506
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Sunshine Live audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3928%
40-4919%
50+7%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Sunshine Live audience comes from Germany.

Worldwide audience distribution share by country for Sunshine Live
CountryShare
Germany85.1%
Switzerland3.9%
Austria1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunshine Live audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunshine Live customers by region in Germany
#RegionReachAffinity×
01Sachsen~80K1.99×
02Mecklenburg-Vorpommern~30K1.78×
03Thüringen~40K1.58×
04Brandenburg~40K1.49×
05Sachsen-Anhalt~30K1.27×
06Hessen~50K0.83×
07Baden-Württemberg~90K0.80×
08Rheinland-Pfalz~30K0.78×
09Niedersachsen~60K0.77×
10Schleswig-Holstein~20K0.77×
11Bayern~100K0.76×
12Nordrhein-Westfalen~100K0.73×
13Berlin~30K0.70×
14Hamburg~10K0.69×
15Saarland~7K0.67×
16Bremen~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Sunshine Live, Germany
0.47×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunshine Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunshine Live audience
#·InterestCategoryAffinity×
01Fun Radio (France)Music & Radio128.63×
02Gestört aber GeiLMusic & Radio85.03×
03KlingandeMusic & Radio76.41×
04VIZEMusic & Radio44.01×
05StereoactMusic & Radio43.50×
06Glücksgefühle FestivalMusic & Radio29.89×
07BratislavaTravel & Leisure20.00×
08BrockenTravel & Leisure20.00×
09Slovak languagePolitics & Society20.00×
10Kiss FMMusic & Radio20.00×
11FSV ZwickauSports15.87×
12Die FlippersMusic & Radio13.36×
13BigFMMusic & Radio11.88×
14Saxony-AnhaltTravel & Leisure7.78×
15ArrangementHome & Garden7.17×
16Lola WeippertMovies & TV6.52×
17Cover versionMusic & Radio5.21×
18New wave musicMusic & Radio4.29×
19ElectronicaMusic & Radio4.19×
20SV Werder BremenSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunshine Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunshine Live audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
SpiritualityBALANCE1.37×
DIY MentalityTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunshine Live audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.83×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunshine Live's target market in Germany?

Sunshine Live's target market in Germany covers an estimated 874,506 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sunshine Live customers?

33.5% of the Sunshine Live audience are female, 66.5% are male, with an average age of 35.0 years.

03

Which brands do Sunshine Live fans like most?

Sunshine Live fans show strongest brand affinity for Gestört aber GeiL (85.03×), Glücksgefühle Festival (29.89×), and Bratislava (20×) over the country average.

04

Where do Sunshine Live fans live in Germany?

Sunshine Live fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sunshine Live fans also like?

Beyond Sunshine Live itself, the audience over-indexes on Glücksgefühle Festival (29.89×), Bratislava (20×), VIZE (44.01×), and Stereoact (43.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Sunshine Live audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunshine Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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