Sunshine Live Audience in Germany
Sunshine Live has an estimated audience of 869,511 people in Germany. 33.5% are female, 66.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gestört aber GeiL, Bratislava, VIZE, Stereoact, Brocken.
The average Sunshine Live fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gestört aber GeiL, Bratislava, VIZE, with strongest over-indexing on Gestört aber GeiL (85.03× the country average). Demographically, the Sunshine Live audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Sunshine Live fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 35.0 |
| Estimated audience size | 869,511 |
Audience persona
The typical Sunshine Live fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Gestört aber GeiL.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,627 | 0.76× |
| Bayern | 109,567 | 0.78× |
| Baden-Württemberg | 99,148 | 0.84× |
| Sachsen | 87,173 | 2.04× |
| Niedersachsen | 66,000 | 0.78× |
| Hessen | 58,378 | 0.88× |
| Brandenburg | 37,565 | 1.39× |
| Thüringen | 35,049 | 1.58× |
| Rheinland-Pfalz | 34,774 | 0.8× |
| Berlin | 28,932 | 0.74× |
| Sachsen-Anhalt | 28,126 | 1.25× |
| Mecklenburg-Vorpommern | 27,591 | 1.66× |
| Schleswig-Holstein | 23,460 | 0.75× |
| Hamburg | 13,882 | 0.71× |
| Saarland | 6,658 | 0.62× |
| Bremen | 3,007 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gestört aber GeiL | 85.03× | Music & Radio |
| Bratislava | 20× | Travel & Leisure |
| VIZE | 44.01× | Music & Radio |
| Stereoact | 43.5× | Music & Radio |
| Brocken | 20× | Travel & Leisure |
| Cover version | 5.21× | Music & Radio |
| Saxony-Anhalt | 7.78× | Travel & Leisure |
| Slovak language | 20× | Politics & Society |
| Fun Radio (France) | 128.63× | Music & Radio |
| Klingande | 76.41× | Music & Radio |
| Kiss FM | 20× | Music & Radio |
| FSV Zwickau | 15.87× | Sports |
| Arrangement | 7.17× | Home & Garden |
| Lola Weippert | 6.52× | Movies & TV |
| Die Flippers | 13.36× | Music & Radio |
| Hallescher FC | 13.31× | Sports |
| New wave music | 4.29× | Music & Radio |
| Electronica | 4.19× | Music & Radio |
| SV Werder Bremen | 2.16× | Sports |
| BigFM | 11.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.27 |
| Sports Activity | POWER | 1.26 |
| DIY Mentality | THRILL | 1.02 |
| Pet Ownership | JOY | 1 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Switzerland | 3.9% |
| Austria | 1.8% |
See Sunshine Live audiences in other countries
More Music & Radio audiences in Germany
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Frequently asked questions
How many fans does Sunshine Live have in Germany?
Sunshine Live has an estimated audience of 869,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunshine Live fans?
33.5% of Sunshine Live fans are female, 66.5% are male, with an average age of 35.0 years.
Which brands do Sunshine Live fans like most?
Sunshine Live fans show strongest brand affinity for Gestört aber GeiL (85.03×), Bratislava (20×), and VIZE (44.01×) over the country average.
Where do Sunshine Live fans live in Germany?
Sunshine Live fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,627), Bayern (reach 109,567), and Baden-Württemberg (reach 99,148). These three regions account for the largest share of the active audience.
What other brands do Sunshine Live fans also like?
Beyond Sunshine Live itself, the audience over-indexes on Bratislava (20×), VIZE (44.01×), Stereoact (43.5×), and Brocken (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunshine Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.