Kiss FM Audience in Germany
Kiss FM has an estimated audience of 249,301 people in Germany. 62.5% are female, 37.5% are male, average age 33.6. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: SSIO, B.Z. (newspaper), Sunshine Live, Nathan Fillion, Der Tagesspiegel.
The average Kiss FM fan in Germany is 33.6 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include SSIO, B.Z. (newspaper), Sunshine Live, with strongest over-indexing on SSIO (20× the country average). Demographically, the Kiss FM audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Kiss FM fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 33.6 |
| Estimated audience size | 249,301 |
Audience persona
The typical Kiss FM fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for SSIO.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 54,183 | 4.86× |
| Nordrhein-Westfalen | 34,474 | 0.63× |
| Bayern | 27,811 | 0.69× |
| Brandenburg | 24,669 | 3.19× |
| Baden-Württemberg | 23,211 | 0.68× |
| Niedersachsen | 16,785 | 0.69× |
| Hessen | 11,916 | 0.63× |
| Sachsen | 7,125 | 0.58× |
| Rheinland-Pfalz | 6,771 | 0.54× |
| Schleswig-Holstein | 4,510 | 0.5× |
| Sachsen-Anhalt | 4,318 | 0.67× |
| Thüringen | 3,250 | 0.51× |
| Hamburg | 3,212 | 0.57× |
| Mecklenburg-Vorpommern | 2,899 | 0.61× |
| Bremen | 961 | 0.45× |
| Saarland | 635 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SSIO | 20× | Music & Radio |
| B.Z. (newspaper) | 9.64× | News |
| Sunshine Live | 20× | Music & Radio |
| Nathan Fillion | 10.41× | Movies & TV |
| Der Tagesspiegel | 4.47× | News |
| Pa Sports | 20× | Music & Radio |
| Haftbefehl | 5.13× | Music & Radio |
| Kevin Russell (musician) | 14.91× | Music & Radio |
| José Carreras | 13.07× | Music & Radio |
| Ufo361 | 20× | Music & Radio |
| Spiegel Online | 2.01× | News |
| KC Rebell | 20× | Music & Radio |
| SDP | 13.41× | Music & Radio |
| St. Louis Cardinals | 20× | Sports |
| Berliner Zeitung | 6.69× | News |
| Seattle Mariners | 20× | Sports |
| Satire | 3.61× | Literature |
| 2. Bundesliga | 2.08× | Sports |
| Gute Zeiten, schlechte Zeiten | 2.54× | Movies & TV |
| Berliner Morgenpost | 4.76× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.33 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 48.6% |
| United Kingdom | 12.7% |
| Brazil | 10.0% |
See Kiss FM audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Kiss FM have in Germany?
Kiss FM has an estimated audience of 249,301 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Kiss FM fans?
62.5% of Kiss FM fans are female, 37.5% are male, with an average age of 33.6 years.
Which brands do Kiss FM fans like most?
Kiss FM fans show strongest brand affinity for SSIO (20×), B.Z. (newspaper) (9.64×), and Sunshine Live (20×) over the country average.
Where do Kiss FM fans live in Germany?
Kiss FM fans in Germany are most concentrated in Berlin (reach 54,183), Nordrhein-Westfalen (reach 34,474), and Bayern (reach 27,811). These three regions account for the largest share of the active audience.
What other brands do Kiss FM fans also like?
Beyond Kiss FM itself, the audience over-indexes on B.Z. (newspaper) (9.64×), Sunshine Live (20×), Nathan Fillion (10.41×), and Der Tagesspiegel (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kiss FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.