Kiss FM Audience in Germany
A data profile of the people who buy, follow and care about Kiss FM in Germany — modelled from more than twelve digital signal sources. Kiss FM has an estimated audience of 261,773 people in Germany.
The average Kiss FM fan in Germany is 31.7 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Finch, Sunshine Live, SSIO, with strongest over-indexing on Finch (8.82× the country average).
Demographically, the Kiss FM audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kiss FM fan in Germany is more female, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Finch.
At a glance
The key figures that characterise the Kiss FM profile in Germany.
Search interest · 12-month trend
Demographics of Kiss FM fans
60.6% are female, 39.4% are male, average age 31.7.
Gender split
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 31.7 |
| Estimated audience size | 261,773 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 4% |
Geography
Where the Kiss FM audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 4.58× | |
| 02 | Brandenburg | ~30K | 3.17× | |
| 03 | Baden-Württemberg | ~30K | 0.72× | |
| 04 | Niedersachsen | ~20K | 0.72× | |
| 05 | Bayern | ~30K | 0.71× | |
| 06 | Sachsen-Anhalt | ~5K | 0.70× | |
| 07 | Hamburg | ~4K | 0.67× | |
| 08 | Nordrhein-Westfalen | ~40K | 0.64× | |
| 09 | Hessen | ~10K | 0.64× | |
| 10 | Mecklenburg-Vorpommern | ~3K | 0.64× | |
| 11 | Bremen | ~1K | 0.64× | |
| 12 | Sachsen | ~8K | 0.60× | |
| 13 | Rheinland-Pfalz | ~7K | 0.57× | |
| 14 | Schleswig-Holstein | ~5K | 0.56× | |
| 15 | Thüringen | ~4K | 0.55× | |
| 16 | Saarland | ~1K | 0.37× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kiss FM audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunshine Live | Music & Radio | 20.00× | ||
| 02 | SSIO | Music & Radio | 20.00× | ||
| 03 | Pa Sports | Music & Radio | 20.00× | ||
| 04 | KC Rebell | Music & Radio | 20.00× | ||
| 05 | Seattle Mariners | Sports | 20.00× | ||
| 06 | RMF FM | Music & Radio | 16.52× | ||
| 07 | SDP | Music & Radio | 16.51× | ||
| 08 | Kevin Russell (musician) | Music & Radio | 14.88× | ||
| 09 | Michael Schulte | Music & Radio | 11.45× | ||
| 10 | Indiana Jones (franchise) | Movies & TV | 8.89× | ||
| 11 | Finch | Music & Radio | 8.82× | ||
| 12 | B.Z. (newspaper) | News | 8.00× | ||
| 13 | Berliner Zeitung | News | 6.74× | ||
| 14 | David Harbour | Movies & TV | 5.31× | ||
| 15 | Der Tagesspiegel | News | 4.98× | ||
| 16 | Haftbefehl | Music & Radio | 4.64× | ||
| 17 | Margot Robbie | Movies & TV | 4.53× | ||
| 18 | Online newspaper | News | 3.21× | ||
| 19 | Müller (company) | Food & Beverages | 1.90× | ||
| 20 | Nature | Home & Garden | 1.82× |
Personality of the Kiss FM audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Kiss FM have in Germany?
Kiss FM has an estimated audience of 261,773 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Kiss FM fans?
60.6% of Kiss FM fans are female, 39.4% are male, with an average age of 31.7 years.
Which brands do Kiss FM fans like most?
Kiss FM fans show strongest brand affinity for Finch (8.82×), Sunshine Live (20×), and SSIO (20×) over the country average.
Where do Kiss FM fans live in Germany?
Kiss FM fans in Germany are most concentrated in Berlin (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Kiss FM fans also like?
Beyond Kiss FM itself, the audience over-indexes on Sunshine Live (20×), SSIO (20×), B.Z. (newspaper) (8×), and Der Tagesspiegel (4.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Kiss FM audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kiss FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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