SDP Audience in Germany
A data profile of the people who buy, follow and care about SDP in Germany — modelled from more than twelve digital signal sources. SDP has an estimated audience of 415,636 people in Germany.
The average SDP fan in Germany is 24.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Julia Beautx, Yle Areena, Shirin David, with strongest over-indexing on Julia Beautx (26.7× the country average).
Demographically, the SDP audience skews balanced with an average age of 24.8, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SDP fan in Germany is balanced, around 24.8 years old, with strong Extroversion tendencies and a notable affinity for Julia Beautx.
At a glance
The key figures that characterise the SDP profile in Germany.
Search interest · 12-month trend
Demographics of SDP fans
46.7% are female, 53.3% are male, average age 24.8.
Gender split
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 24.8 |
| Estimated audience size | 415,636 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 63% | |
| 20-29 | 23% | |
| 30-39 | 8% | |
| 40-49 | 4% | |
| 50+ | 2% |
Worldwide distribution
of the worldwide SDP audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 18.9% |
| United Arab Emirates | 14.2% |
| United States | 7.8% |
Geography
Where the SDP audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.51× | |
| 02 | Sachsen | ~30K | 1.40× | |
| 03 | Niedersachsen | ~60K | 1.33× | |
| 04 | Sachsen-Anhalt | ~10K | 1.33× | |
| 05 | Thüringen | ~10K | 1.21× | |
| 06 | Schleswig-Holstein | ~20K | 1.18× | |
| 07 | Mecklenburg-Vorpommern | ~9K | 1.12× | |
| 08 | Hamburg | ~10K | 1.08× | |
| 09 | Berlin | ~20K | 1.02× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.82× | |
| 11 | Baden-Württemberg | ~50K | 0.79× | |
| 12 | Bayern | ~50K | 0.73× | |
| 13 | Bremen | ~3K | 0.70× | |
| 14 | Hessen | ~20K | 0.66× | |
| 15 | Saarland | ~4K | 0.66× | |
| 16 | Rheinland-Pfalz | ~10K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SDP audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yle Areena | Movies & TV | 227.39× | ||
| 02 | Antilopen Gang | Music & Radio | 69.44× | ||
| 03 | Die Atzen | Music & Radio | 69.28× | ||
| 04 | MoTrip | Music & Radio | 58.40× | ||
| 05 | Julia Beautx | Internet & Social Media | 26.70× | ||
| 06 | Twenty4tim | Internet & Social Media | 26.52× | ||
| 07 | Stockmann | Shopping | 22.20× | ||
| 08 | Deep und deutlich | Music & Radio | 20.43× | ||
| 09 | Jessie Bluegrey | Internet & Social Media | 20.43× | ||
| 10 | ATV (Hungary) | Movies & TV | 19.81× | ||
| 11 | Kiss FM | Music & Radio | 16.51× | ||
| 12 | Lea | Music & Radio | 16.46× | ||
| 13 | Shirin David | Beauty & Wellness | 15.76× | ||
| 14 | Nico Santos | Music & Radio | 13.53× | ||
| 15 | Ikkimel | Music & Radio | 8.73× | ||
| 16 | Ayliva | Music & Radio | 8.58× | ||
| 17 | Katja Krasavice | Music & Radio | 8.45× | ||
| 18 | Nina Chuba | Music & Radio | 8.38× | ||
| 19 | Finch | Music & Radio | 4.62× | ||
| 20 | East Coast hip hop | Music & Radio | 4.24× |
Personality of the SDP audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Individualism | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Spirituality | BALANCE | 0.55× | |
| Indulgence | JOY | 0.61× |
Frequently asked questions
How many fans does SDP have in Germany?
SDP has an estimated audience of 415,636 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of SDP fans?
46.7% of SDP fans are female, 53.3% are male, with an average age of 24.8 years.
Which brands do SDP fans like most?
SDP fans show strongest brand affinity for Julia Beautx (26.7×), Yle Areena (227.39×), and Shirin David (15.76×) over the country average.
Where do SDP fans live in Germany?
SDP fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do SDP fans also like?
Beyond SDP itself, the audience over-indexes on Yle Areena (227.39×), Shirin David (15.76×), Deep und deutlich (20.43×), and Antilopen Gang (69.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for SDP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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