SDP Audience in Germany

SDP logo

SDP has an estimated audience of 430,846 people in Germany. 46.7% are female, 53.3% are male, average age 24.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Yle Areena, Julia Beautx, Shirin David, Deep und deutlich, Antilopen Gang.

The average SDP fan in Germany is 24.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Yle Areena, Julia Beautx, Shirin David, with strongest over-indexing on Yle Areena (227.39× the country average). Demographically, the SDP audience skews balanced with an average age of 24.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of SDP fans

Demographic split for SDP audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age24.8
Estimated audience size430,846

Audience persona

The typical SDP fan in Germany is balanced, around 24.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Yle Areena.

Top regions in Germany

Top regions ranked by reach for SDP in Germany
RegionReachAffinity
Nordrhein-Westfalen78,0670.83×
Niedersachsen57,2341.37×
Bayern48,4540.7×
Baden-Württemberg46,4820.79×
Sachsen31,4551.49×
Berlin20,8691.08×
Brandenburg20,3771.52×
Hessen20,3710.62×
Schleswig-Holstein18,7311.21×
Sachsen-Anhalt14,7921.33×
Thüringen12,3951.13×
Rheinland-Pfalz11,7040.54×
Hamburg11,0251.13×
Mecklenburg-Vorpommern8,8501.08×
Saarland2,7320.52×
Bremen2,4500.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SDP audience
BrandAffinityCategory
Yle Areena227.39×Movies & TV
Julia Beautx26.7×Internet & Social Media
Shirin David15.76×Beauty & Wellness
Deep und deutlich20.43×Music & Radio
Antilopen Gang69.44×Music & Radio
Nina Chuba8.38×Music & Radio
Twenty4tim26.52×Internet & Social Media
Nico Santos13.53×Music & Radio
Die Atzen69.28×Music & Radio
Ikkimel8.73×Music & Radio
MoTrip58.4×Music & Radio
Lea16.46×Music & Radio
Jessie Bluegrey20.43×Internet & Social Media
Finch4.62×Music & Radio
Ayliva8.58×Music & Radio
Stockmann22.2×Shopping
Katja Krasavice8.45×Music & Radio
East Coast hip hop4.24×Music & Radio
Aminata Belli20.27×Movies & TV
ATV (Hungary)19.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SDP audience
TraitClusterScore
Early Adopter MentalityPOWER1.4
SustainabilityBALANCE1.22
Pet OwnershipJOY1.22
Social Media UsageJOY1.15
Urban LifestyleOPEN1.14
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for SDP
CountryShare
Germany19.8%
United Arab Emirates14.3%
United States8.0%

See SDP audiences in other countries

More DJ audiences in Germany

Frequently asked questions

How many fans does SDP have in Germany?

SDP has an estimated audience of 430,846 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of SDP fans?

46.7% of SDP fans are female, 53.3% are male, with an average age of 24.8 years.

Which brands do SDP fans like most?

SDP fans show strongest brand affinity for Yle Areena (227.39×), Julia Beautx (26.7×), and Shirin David (15.76×) over the country average.

Where do SDP fans live in Germany?

SDP fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,067), Niedersachsen (reach 57,234), and Bayern (reach 48,454). These three regions account for the largest share of the active audience.

What other brands do SDP fans also like?

Beyond SDP itself, the audience over-indexes on Julia Beautx (26.7×), Shirin David (15.76×), Deep und deutlich (20.43×), and Antilopen Gang (69.44×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for SDP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.