Lea Audience in Germany
A data profile of the people who buy, follow and care about Lea in Germany — modelled from more than twelve digital signal sources. Lea has an estimated audience of 555,435 people in Germany.
The average Lea fan in Germany is 30.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Tottenham Hotspur F.C., Budō, Ligue 1, with strongest over-indexing on Tottenham Hotspur F.C. (16.3× the country average).
Demographically, the Lea audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Social Media Usage, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lea fan in Germany is balanced, around 30.4 years old, with strong Social Media Usage tendencies and a notable affinity for Tottenham Hotspur F.C..
At a glance
The key figures that characterise the Lea profile in Germany.
Search interest · 12-month trend
Demographics of Lea fans
54.7% are female, 45.3% are male, average age 30.4.
Gender split
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 30.4 |
| Estimated audience size | 555,435 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Lea audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 16.3% |
| United States | 12.8% |
| France | 7.4% |
Geography
Where the Lea audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~40K | 1.43× | |
| 02 | Berlin | ~40K | 1.41× | |
| 03 | Thüringen | ~20K | 1.28× | |
| 04 | Saarland | ~9K | 1.27× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.25× | |
| 06 | Brandenburg | ~20K | 1.16× | |
| 07 | Sachsen-Anhalt | ~20K | 1.12× | |
| 08 | Niedersachsen | ~50K | 0.87× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.86× | |
| 10 | Rheinland-Pfalz | ~20K | 0.83× | |
| 11 | Schleswig-Holstein | ~20K | 0.82× | |
| 12 | Baden-Württemberg | ~60K | 0.81× | |
| 13 | Hessen | ~30K | 0.77× | |
| 14 | Hamburg | ~10K | 0.77× | |
| 15 | Bremen | ~3K | 0.72× | |
| 16 | Bayern | ~60K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lea audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Budō | Sports | 76.07× | ||
| 02 | Shotokan | Sports | 66.02× | ||
| 03 | Full contact karate | Sports | 35.79× | ||
| 04 | RAF Camora | Music & Radio | 18.13× | ||
| 05 | Tottenham Hotspur F.C. | Sports | 16.30× | ||
| 06 | Kontra K | Music & Radio | 16.24× | ||
| 07 | Ligue 1 | Sports | 13.63× | ||
| 08 | Inter Milan | Sports | 12.72× | ||
| 09 | Comedy club | Movies & TV | 12.13× | ||
| 10 | Deutsch lernen | Business & Career | 11.41× | ||
| 11 | Harry Kane | Sports | 9.53× | ||
| 12 | Bushido | Music & Radio | 8.47× | ||
| 13 | A.S. Roma | Sports | 8.13× | ||
| 14 | Arsenal F.C. | Sports | 6.19× | ||
| 15 | Internet & Social Media | 4.58× | |||
| 16 | Borussia Dortmund | Sports | 3.38× | ||
| 17 | Eintracht Frankfurt | Sports | 3.25× | ||
| 18 | TikTok | Internet & Social Media | 2.92× | ||
| 19 | FC Bayern Munich | Sports | 2.29× | ||
| 20 | FIFA World Cup | Sports | 2.22× |
Personality of the Lea audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.82× | |
| Individualism | JOY | 1.78× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Mindfulness | BALANCE | 0.75× | |
| Sustainability | BALANCE | 0.76× |
Frequently asked questions
How many fans does Lea have in Germany?
Lea has an estimated audience of 555,435 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lea fans?
54.7% of Lea fans are female, 45.3% are male, with an average age of 30.4 years.
Which brands do Lea fans like most?
Lea fans show strongest brand affinity for Tottenham Hotspur F.C. (16.3×), Budō (76.07×), and Ligue 1 (13.63×) over the country average.
Where do Lea fans live in Germany?
Lea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Lea fans also like?
Beyond Lea itself, the audience over-indexes on Budō (76.07×), Ligue 1 (13.63×), Deutsch lernen (11.41×), and Shotokan (66.02×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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