Rascasse Audience Intelligence

Deutsch lernen Audience in Germany

A data profile of the people who buy, follow and care about Deutsch lernen in Germany — modelled from more than twelve digital signal sources. Deutsch lernen has an estimated audience of 3,988,186 people in Germany.

#913among Topic in Germany#168in Business & Career

The average Deutsch lernen fan in Germany is 33.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Food and drink, Food, with strongest over-indexing on Entertainment (1.97× the country average).

Demographically, the Deutsch lernen audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsch lernen fan in Germany is balanced, around 33.3 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsch lernen profile in Germany.

Audience size
4M
in Germany
Gender
54.9%♀
45.1% male
Age
33.3
average years
Country rank
#1476
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutsch lernen fans

54.9% are female, 45.1% are male, average age 33.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Deutsch lernen audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age33.3
Estimated audience size3,988,186
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Deutsch lernen audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Deutsch lernen audience comes from Germany.

Worldwide audience distribution share by country for Deutsch lernen
CountryShare
Germany70.3%
Switzerland6.6%
Austria6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsch lernen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsch lernen fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.30×
02Hamburg~100K1.27×
03Berlin~200K1.21×
04Hessen~300K1.15×
05Nordrhein-Westfalen~1M1.13×
06Baden-Württemberg~600K1.12×
07Rheinland-Pfalz~200K1.12×
08Bayern~700K1.08×
09Niedersachsen~400K1.00×
10Saarland~50K0.99×
11Schleswig-Holstein~100K0.90×
12Thüringen~80K0.82×
13Brandenburg~100K0.80×
14Sachsen~200K0.79×
15Sachsen-Anhalt~80K0.74×
16Mecklenburg-Vorpommern~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Deutsch lernen, Germany
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsch lernen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsch lernen audience
#·InterestCategoryAffinity×
01ImmoScout24Home & Garden2.89×
022. BundesligaSports2.69×
03BundesligaSports2.34×
04IKEAHome & Garden2.28×
05GardenHome & Garden2.27×
06UEFA Champions LeagueSports2.20×
07Aida (musical)Music & Radio2.07×
08PetsPets & Animals2.04×
09ReadingLiterature2.00×
10VehiclesCars & Mobility2.00×
11FoodFood & Beverages1.99×
12Outdoor recreationSports1.99×
13SportsSports1.98×
14EntertainmentMovies & TV1.97×
15Food and drinkFood & Beverages1.92×
16Arts and musicArts & Culture1.91×
17Live eventsMusic & Radio1.84×
18FC Bayern MunichSports1.82×
19MusicBusiness & Career1.80×
20Consumer electronicsTechnology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsch lernen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsch lernen audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
Healthy LifestyleBALANCE1.91×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsch lernen audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
ExtroversionTHRILL0.83×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutsch lernen have in Germany?

Deutsch lernen has an estimated audience of 3,988,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsch lernen fans?

54.9% of Deutsch lernen fans are female, 45.1% are male, with an average age of 33.3 years.

03

Which brands do Deutsch lernen fans like most?

Deutsch lernen fans show strongest brand affinity for Entertainment (1.97×), Food and drink (1.92×), and Food (1.99×) over the country average.

04

Where do Deutsch lernen fans live in Germany?

Deutsch lernen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsch lernen fans also like?

Beyond Deutsch lernen itself, the audience over-indexes on Food and drink (1.92×), Food (1.99×), Bundesliga (2.34×), and Arts and music (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Deutsch lernen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsch lernen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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