Deutsch lernen Audience in Germany
Deutsch lernen has an estimated audience of 3,988,186 people in Germany. 54.9% are female, 45.1% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Food and drink, Food, Arts and music, Sports.
The average Deutsch lernen fan in Germany is 33.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Food and drink, Food, with strongest over-indexing on Entertainment (1.97× the country average). Demographically, the Deutsch lernen audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Deutsch lernen fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 33.3 |
| Estimated audience size | 3,988,186 |
Audience persona
The typical Deutsch lernen fan in Germany is balanced, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,029,838 | 1.18× |
| Bayern | 716,135 | 1.12× |
| Baden-Württemberg | 639,106 | 1.17× |
| Niedersachsen | 394,228 | 1.02× |
| Hessen | 356,511 | 1.17× |
| Rheinland-Pfalz | 227,777 | 1.14× |
| Berlin | 227,052 | 1.27× |
| Sachsen | 151,870 | 0.78× |
| Schleswig-Holstein | 129,390 | 0.9× |
| Hamburg | 114,869 | 1.27× |
| Brandenburg | 89,619 | 0.72× |
| Thüringen | 74,850 | 0.74× |
| Sachsen-Anhalt | 68,694 | 0.66× |
| Saarland | 46,375 | 0.95× |
| Bremen | 44,764 | 1.31× |
| Mecklenburg-Vorpommern | 44,510 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.97× | Movies & TV |
| Food and drink | 1.92× | Food & Beverages |
| Food | 1.99× | Food & Beverages |
| Arts and music | 1.91× | Arts & Culture |
| Sports | 1.98× | Sports |
| Reading | 2× | Literature |
| Bundesliga | 2.34× | Sports |
| Outdoor recreation | 1.99× | Sports |
| Vehicles | 2× | Cars & Mobility |
| ImmoScout24 | 2.89× | Home & Garden |
| Music | 1.8× | Business & Career |
| Pets | 2.04× | Pets & Animals |
| American football | 2.67× | Sports |
| Garden | 2.27× | Home & Garden |
| IKEA | 2.28× | Home & Garden |
| Consumer electronics | 1.73× | Technology & Electronics |
| Live events | 1.84× | Music & Radio |
| 2. Bundesliga | 2.69× | Sports |
| H&M | 2.31× | Shopping |
| Harry Potter | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Convenience Orientation | PREMIUM | 1.57 |
| Urban Lifestyle | OPEN | 1.35 |
| Sports Activity | POWER | 1.27 |
| Spirituality | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.3% |
| Switzerland | 6.6% |
| Austria | 6.3% |
See Deutsch lernen audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deutsch lernen have in Germany?
Deutsch lernen has an estimated audience of 3,988,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsch lernen fans?
54.9% of Deutsch lernen fans are female, 45.1% are male, with an average age of 33.3 years.
Which brands do Deutsch lernen fans like most?
Deutsch lernen fans show strongest brand affinity for Entertainment (1.97×), Food and drink (1.92×), and Food (1.99×) over the country average.
Where do Deutsch lernen fans live in Germany?
Deutsch lernen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,029,838), Bayern (reach 716,135), and Baden-Württemberg (reach 639,106). These three regions account for the largest share of the active audience.
What other brands do Deutsch lernen fans also like?
Beyond Deutsch lernen itself, the audience over-indexes on Food and drink (1.92×), Food (1.99×), Arts and music (1.91×), and Sports (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsch lernen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.