A data profile of the people who buy, follow and care about Ayliva in Germany — modelled from more than twelve digital signal sources. Ayliva has an estimated audience of 1,755,779 people in Germany.
The average Ayliva fan in Germany is 23.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Shirin David, Singer-songwriter, Cro (rapper), with strongest over-indexing on Shirin David (22.04× the country average).
Demographically, the Ayliva audience skews more female with an average age of 23.1, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ayliva fan in Germany is more female, around 23.1 years old, with strong Extroversion tendencies and a notable affinity for Shirin David.
The key figures that characterise the Ayliva profile in Germany.
81.4% are female, 18.6% are male, average age 23.1.
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 23.1 |
| Estimated audience size | 1,755,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 18% | |
| 30-39 | 7% | |
| 40-49 | 3% | |
| 50+ | 1% |
of the worldwide Ayliva audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.4% |
| Austria | 5.0% |
| Switzerland | 4.8% |
Where the Ayliva audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~600K | 1.25× | |
| 02 | Brandenburg | ~70K | 1.17× | |
| 03 | Sachsen-Anhalt | ~60K | 1.13× | |
| 04 | Rheinland-Pfalz | ~100K | 1.07× | |
| 05 | Niedersachsen | ~200K | 1.05× | |
| 06 | Sachsen | ~100K | 1.02× | |
| 07 | Schleswig-Holstein | ~70K | 1.01× | |
| 08 | Mecklenburg-Vorpommern | ~40K | 1.01× | |
| 09 | Thüringen | ~50K | 0.99× | |
| 10 | Hamburg | ~40K | 0.99× | |
| 11 | Bremen | ~20K | 0.95× | |
| 12 | Baden-Württemberg | ~300K | 0.94× | |
| 13 | Saarland | ~20K | 0.91× | |
| 14 | Berlin | ~80K | 0.88× | |
| 15 | Hessen | ~100K | 0.86× | |
| 16 | Bayern | ~300K | 0.78× |
The strongest cross-interests of the Ayliva audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melanie Martinez (singer) | Music & Radio | 24.52× | ||
| 02 | Shirin David | Beauty & Wellness | 22.04× | ||
| 03 | Grace Jones | Music & Radio | 17.10× | ||
| 04 | Brooklyn | Travel & Leisure | 14.47× | ||
| 05 | Alicia Keys | Music & Radio | 12.71× | ||
| 06 | Cro (rapper) | Music & Radio | 12.45× | ||
| 07 | Katja Krasavice | Music & Radio | 10.86× | ||
| 08 | Ronan Keating | Music & Radio | 10.34× | ||
| 09 | Nina Chuba | Music & Radio | 10.18× | ||
| 10 | Ikkimel | Music & Radio | 9.30× | ||
| 11 | Zartmann | Music & Radio | 7.93× | ||
| 12 | Singer-songwriter | Music & Radio | 7.78× | ||
| 13 | Arrangement | Home & Garden | 5.95× | ||
| 14 | Songwriter | Music & Radio | 5.90× | ||
| 15 | YouTube Music | Internet & Social Media | 4.55× | ||
| 16 | Cover version | Music & Radio | 4.25× | ||
| 17 | Lena Meyer-Landrut | Music & Radio | 3.89× | ||
| 18 | Ukrainians | Music & Radio | 3.79× | ||
| 19 | Sarah Connor | Music & Radio | 3.31× | ||
| 20 | TikTok | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.93× |
Ayliva has an estimated audience of 1,755,779 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
81.4% of Ayliva fans are female, 18.6% are male, with an average age of 23.1 years.
Ayliva fans show strongest brand affinity for Shirin David (22.04×), Singer-songwriter (7.78×), and Cro (rapper) (12.45×) over the country average.
Ayliva fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ayliva itself, the audience over-indexes on Singer-songwriter (7.78×), Cro (rapper) (12.45×), Ukrainians (3.79×), and Nina Chuba (10.18×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ayliva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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