Alicia Keys Audience in Germany
Alicia Keys has an estimated audience of 393,544 people in Germany. 58.6% are female, 41.4% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: YouTube Music, Ayliva, Grace Jones, TikTok, Melanie Martinez (singer).
The average Alicia Keys fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include YouTube Music, Ayliva, Grace Jones, with strongest over-indexing on YouTube Music (14.44× the country average). Demographically, the Alicia Keys audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Alicia Keys fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 30.4 |
| Estimated audience size | 393,544 |
Audience persona
The typical Alicia Keys fan in Germany is more female, around 30.4 years old, with strong Price Sensitivity tendencies and a notable affinity for YouTube Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,721 | 1.12× |
| Bayern | 66,008 | 1.04× |
| Baden-Württemberg | 62,106 | 1.16× |
| Niedersachsen | 38,539 | 1.01× |
| Hessen | 35,524 | 1.18× |
| Berlin | 22,942 | 1.3× |
| Rheinland-Pfalz | 19,531 | 0.99× |
| Sachsen | 16,228 | 0.84× |
| Schleswig-Holstein | 13,509 | 0.96× |
| Hamburg | 11,112 | 1.25× |
| Brandenburg | 9,992 | 0.82× |
| Thüringen | 8,005 | 0.8× |
| Sachsen-Anhalt | 7,589 | 0.74× |
| Mecklenburg-Vorpommern | 5,388 | 0.72× |
| Saarland | 4,494 | 0.93× |
| Bremen | 3,821 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 14.44× | Internet & Social Media |
| Ayliva | 23.05× | Music & Radio |
| Grace Jones | 33.73× | Music & Radio |
| TikTok | 3.99× | Internet & Social Media |
| Melanie Martinez (singer) | 48.61× | Music & Radio |
| Maxwell (musician) | 20.27× | Music & Radio |
| Euphoria | 3.2× | Movies & TV |
| Teyana Taylor | 17× | Movies & TV |
| Movies | 2.11× | Movies & TV |
| Whitney Houston | 7.69× | Music & Radio |
| 112 | 12.23× | Music & Radio |
| Emily Blunt | 8.02× | Movies & TV |
| Online shopping | 1.9× | Shopping |
| EA Sports FC | 4.74× | Games |
| Business and industry | 1.51× | Business & Career |
| Discord | 5.9× | Internet & Social Media |
| Minnie Driver | 11.65× | Movies & TV |
| Diana Ross | 13.89× | Music & Radio |
| Mariah Carey | 7.67× | Music & Radio |
| Ryan Adams | 37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Individualism | JOY | 1.24 |
| Sustainability | BALANCE | 1.16 |
| Mindfulness | BALANCE | 1.16 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Italy | 12.9% |
| Brazil | 5.6% |
See Alicia Keys audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does Alicia Keys have in Germany?
Alicia Keys has an estimated audience of 393,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alicia Keys fans?
58.6% of Alicia Keys fans are female, 41.4% are male, with an average age of 30.4 years.
Which brands do Alicia Keys fans like most?
Alicia Keys fans show strongest brand affinity for YouTube Music (14.44×), Ayliva (23.05×), and Grace Jones (33.73×) over the country average.
Where do Alicia Keys fans live in Germany?
Alicia Keys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,721), Bayern (reach 66,008), and Baden-Württemberg (reach 62,106). These three regions account for the largest share of the active audience.
What other brands do Alicia Keys fans also like?
Beyond Alicia Keys itself, the audience over-indexes on Ayliva (23.05×), Grace Jones (33.73×), TikTok (3.99×), and Melanie Martinez (singer) (48.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alicia Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.