112 Audience in Germany
A data profile of the people who buy, follow and care about 112 in Germany — modelled from more than twelve digital signal sources. 112 has an estimated audience of 825,740 people in Germany.
The average 112 fan in Germany is 35.2 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Bone Thugs-n-Harmony, Nelly, Ja Rule, with strongest over-indexing on Bone Thugs-n-Harmony (461.88× the country average).
Demographically, the 112 audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 112 fan in Germany is balanced, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Bone Thugs-n-Harmony.
At a glance
The key figures that characterise the 112 profile in Germany.
Search interest · 12-month trend
Demographics of 112 fans
51.5% are female, 48.5% are male, average age 35.2.
Gender split
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 35.2 |
| Estimated audience size | 825,740 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide 112 audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Netherlands | 16.9% |
| Germany | 7.1% |
Geography
Where the 112 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 3.31× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 03 | Hamburg | ~20K | 0.94× | |
| 04 | Berlin | ~40K | 0.93× | |
| 05 | Thüringen | ~20K | 0.91× | |
| 06 | Saarland | ~10K | 0.91× | |
| 07 | Bremen | ~7K | 0.90× | |
| 08 | Niedersachsen | ~80K | 0.89× | |
| 09 | Rheinland-Pfalz | ~40K | 0.88× | |
| 10 | Bayern | ~100K | 0.85× | |
| 11 | Baden-Württemberg | ~100K | 0.82× | |
| 12 | Schleswig-Holstein | ~30K | 0.79× | |
| 13 | Sachsen | ~40K | 0.78× | |
| 14 | Brandenburg | ~20K | 0.78× | |
| 15 | Sachsen-Anhalt | ~20K | 0.78× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 112 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bone Thugs-n-Harmony | Music & Radio | 461.88× | ||
| 02 | Jeremih | Music & Radio | 101.24× | ||
| 03 | Ja Rule | Music & Radio | 73.10× | ||
| 04 | Xzibit | Music & Radio | 72.50× | ||
| 05 | MC Hammer | Music & Radio | 45.45× | ||
| 06 | Nelly | Music & Radio | 31.34× | ||
| 07 | Aaliyah | Music & Radio | 31.32× | ||
| 08 | Outkast | Music & Radio | 29.34× | ||
| 09 | Emmy Rossum | Movies & TV | 20.00× | ||
| 10 | Jennifer Love Hewitt | Movies & TV | 16.61× | ||
| 11 | Sam Rockwell | Movies & TV | 16.61× | ||
| 12 | James Franco | Movies & TV | 16.61× | ||
| 13 | Rosario Dawson | Movies & TV | 16.61× | ||
| 14 | Starship Troopers (film) | Movies & TV | 16.61× | ||
| 15 | Pitbull (rapper) | Music & Radio | 13.78× | ||
| 16 | Mel Gibson | Movies & TV | 11.67× | ||
| 17 | Self storage | Home & Garden | 10.68× | ||
| 18 | Maison Margiela | Fashion & Accessoires | 10.25× | ||
| 19 | Aston Villa F.C. | Sports | 9.10× | ||
| 20 | Jason Momoa | Movies & TV | 5.46× |
Personality of the 112 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Tradition | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.84× |
Frequently asked questions
How many fans does 112 have in Germany?
112 has an estimated audience of 825,740 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of 112 fans?
51.5% of 112 fans are female, 48.5% are male, with an average age of 35.2 years.
Which brands do 112 fans like most?
112 fans show strongest brand affinity for Bone Thugs-n-Harmony (461.88×), Nelly (31.34×), and Ja Rule (73.1×) over the country average.
Where do 112 fans live in Germany?
112 fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do 112 fans also like?
Beyond 112 itself, the audience over-indexes on Nelly (31.34×), Ja Rule (73.1×), Xzibit (72.5×), and Aaliyah (31.32×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for 112. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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