112 Audience in Germany

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112 has an estimated audience of 375,556 people in Germany. 48.9% are female, 51.1% are male, average age 34.3. Top brand affinities: Guitar Pro, Home construction, Harlow, Sukhoi, Graham Greene (actor).

Top brand affinities include Guitar Pro, Home construction, Harlow, with strongest over-indexing on Guitar Pro (53.51× the country average). Demographically, the 112 audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of 112 fans

Demographic split for 112 audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age34.3
Estimated audience size375,556

Audience persona

The typical 112 fan in Germany is balanced, around 34.3 years old, with strong Community Orientation tendencies and a notable affinity for Guitar Pro.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 112 audience
BrandAffinityCategory
Guitar Pro53.51×Technology & Electronics
Home construction2.32×Home & Garden
Harlow36.1×Travel & Leisure
Sukhoi39.04×Cars & Mobility
Graham Greene (actor)7.62×
Buying a House10.06×Home & Garden
Dog breed1.54×Pets & Animals
Litter box1.95×Pets & Animals
Motorhome stopover8.79×Travel & Leisure
Progressive rock2.31×Music & Radio
Buying and Selling Real Estate10.12×Home & Garden
Moroccan riad8.45×Politics & Society
Magazine (band)6.53×Music & Radio
Israel2.55×Travel & Leisure
Birthday Gifts2.18×Kids & Family
Klezmer20×Music & Radio
The Fader7.41×Music & Radio
Mechanic2.45×Cars & Mobility
Sub Zero (Official)12.67×Literature
Este, Veneto2.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 112 audience
TraitClusterScore
Community OrientationOPEN1.63
Quality AwarenessPREMIUM1.53
TraditionCONSERVATISM1.43
Early Adopter MentalityPOWER1.4
SpiritualityBALANCE1.36
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for 112
CountryShare
United States19.3%
India15.4%
Netherlands13.3%

See 112 audiences in other countries

More R&B audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for 112. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.