Alicia Keys Audience in United States

Alicia Keys logo

Alicia Keys has an estimated audience of 4,071,391 people in United States. 60.6% are female, 39.4% are male, average age 32.8. Top regions: California, New York, Texas. Top brand affinities: Food, natural hair, Contemporary R&B, Outdoor recreation, Facebook Messenger.

The average Alicia Keys fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Food, natural hair, Contemporary R&B, with strongest over-indexing on Food (1.55× the country average). Demographically, the Alicia Keys audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Alicia Keys fans

Demographic split for Alicia Keys audience in United States
MetricValue
Female60.6%
Male39.4%
Average age32.8
Estimated audience size4,071,391

Audience persona

The typical Alicia Keys fan in United States is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Alicia Keys in United States
RegionReachAffinity
California462,6141.03×
New York388,4721.71×
Texas365,1481.04×
Florida296,6731.08×
Georgia171,0231.36×
Maryland155,2202.22×
Illinois144,4601.07×
North Carolina143,2221.17×
Pennsylvania137,5901×
Arizona130,5191.57×
New Jersey128,7471.24×
Ohio120,1690.96×
Alabama115,1772.02×
Virginia112,8401.14×
Michigan100,6060.94×
Massachusetts85,9661.07×
Tennessee78,7400.96×
Washington72,3110.89×
Indiana66,0490.89×
South Carolina65,7911.07×
Louisiana62,9261.2×
Missouri60,3220.92×
Colorado56,5400.88×
Minnesota51,4550.88×
Wisconsin49,0240.8×
Connecticut47,7481.17×
Kentucky41,8940.82×
Mississippi39,1291.17×
Nevada38,7650.98×
Oklahoma38,4300.85×
Oregon37,9370.81×
Arkansas29,1700.87×
Utah24,9200.68×
Kansas24,7780.77×
Iowa24,6310.73×
Washington, District of Columbia21,8931.79×
New Mexico15,9850.78×
Hawaii15,1150.86×
Nebraska14,0520.69×
Idaho12,6450.62×
Rhode Island12,1690.94×
West Virginia12,0360.63×
Delaware11,4881.02×
New Hampshire11,2710.7×
Alaska10,4141.2×
Maine10,2410.7×
Montana7,0860.63×
South Dakota5,6680.6×
Vermont5,1880.73×
North Dakota5,1780.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alicia Keys audience
BrandAffinityCategory
Food1.55×Food & Beverages
natural hair6.63×Beauty & Wellness
Contemporary R&B2.47×Music & Radio
Outdoor recreation1.52×Sports
Facebook Messenger2.88×Internet & Social Media
Euphoria1.55×Movies & TV
Comedy movies1.68×Movies & TV
Beverages1.55×Food & Beverages
Pop music1.75×Music & Radio
Hip hop music1.69×Music & Radio
Teyana Taylor4.99×Movies & TV
Rhythm and blues music1.66×Music & Radio
Diddy3.33×Music & Radio
Music of Nigeria5.97×Music & Radio
Adventure1.71×Travel & Leisure
TMZ2.02×Internet & Social Media
Google News2.56×News
Jesse Jackson4.6×Politics & Society
Love & Hip Hop: Atlanta4.26×Movies & TV
Lace wig2.39×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alicia Keys audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.31
MindfulnessBALANCE1.22
Community OrientationOPEN1.16
ExtroversionTHRILL1.1
Healthy LifestyleBALANCE1.08
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Alicia Keys
CountryShare
United States39.4%
Italy12.9%
Brazil5.6%

See Alicia Keys audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Alicia Keys have in United States?

Alicia Keys has an estimated audience of 4,071,391 people in United States, concentrated in California and New York.

What is the gender split and age of Alicia Keys fans?

60.6% of Alicia Keys fans are female, 39.4% are male, with an average age of 32.8 years.

Which brands do Alicia Keys fans like most?

Alicia Keys fans show strongest brand affinity for Food (1.55×), natural hair (6.63×), and Contemporary R&B (2.47×) over the country average.

Where do Alicia Keys fans live in United States?

Alicia Keys fans in United States are most concentrated in California (reach 462,614), New York (reach 388,472), and Texas (reach 365,148). These three regions account for the largest share of the active audience.

What other brands do Alicia Keys fans also like?

Beyond Alicia Keys itself, the audience over-indexes on natural hair (6.63×), Contemporary R&B (2.47×), Outdoor recreation (1.52×), and Facebook Messenger (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alicia Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.