Rascasse Audience Intelligence

Alicia Keys Audience in United States

A data profile of the people who buy, follow and care about Alicia Keys in United States — modelled from more than twelve digital signal sources. Alicia Keys has an estimated audience of 4,252,480 people in United States.

#10among R&B in United States#924among Person in United States#701in Music & Radio

The average Alicia Keys fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food, natural hair, Contemporary R&B, with strongest over-indexing on Food (1.55× the country average).

Demographically, the Alicia Keys audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alicia Keys fan in United States is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Food.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alicia Keys profile in United States.

Audience size
4.3M
in United States
Gender
60.6%♀
39.4% male
Age
32.8
average years
Country rank
#7634
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alicia Keys fans

60.6% are female, 39.4% are male, average age 32.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Alicia Keys audience in United States
MetricValue
Female60.6%
Male39.4%
Average age32.8
Estimated audience size4,252,480
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Alicia Keys audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Alicia Keys audience comes from United States.

Worldwide audience distribution share by country for Alicia Keys
CountryShare
United States40.1%
Italy12.8%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alicia Keys audience in United States is strongest.

Fig. 05

Top regions by affinity

Alicia Keys fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.95×
02Alabama~100K1.82×
03Washington, District of Columbia~20K1.78×
04New York~400K1.67×
05Georgia~200K1.44×
06Arizona~100K1.33×
07New Jersey~100K1.31×
08Mississippi~40K1.30×
09Louisiana~70K1.29×
10North Carolina~200K1.23×
11Virginia~100K1.20×
12Connecticut~50K1.19×
13South Carolina~70K1.15×
14Delaware~10K1.15×
15Texas~400K1.14×
16Alaska~10K1.10×
17Florida~300K1.09×
18Ohio~100K1.07×
19Illinois~100K1.06×
20Pennsylvania~100K1.05×
21California~500K1.03×
22Massachusetts~80K1.03×
23Nevada~40K1.02×
24Michigan~100K1.00×
25Tennessee~80K0.98×
26Missouri~60K0.97×
27Rhode Island~10K0.97×
28Arkansas~30K0.93×
29Hawaii~20K0.92×
30Indiana~70K0.91×
31Oklahoma~40K0.90×
32Kentucky~40K0.87×
33Washington~70K0.83×
34Colorado~50K0.83×
35Minnesota~50K0.83×
36New Mexico~20K0.81×
37Wisconsin~50K0.79×
38Kansas~30K0.78×
39Oregon~40K0.77×
40Vermont~5K0.75×
41Maine~10K0.73×
42Iowa~20K0.72×
43Nebraska~10K0.72×
44New Hampshire~10K0.71×
45West Virginia~10K0.69×
46North Dakota~6K0.69×
47Utah~20K0.67×
48South Dakota~6K0.66×
49Montana~7K0.65×
50Idaho~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Alicia Keys, United States
0.64×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alicia Keys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alicia Keys audience
#·InterestCategoryAffinity×
01natural hairBeauty & Wellness6.63×
02Music of NigeriaMusic & Radio5.97×
03Teyana TaylorMovies & TV4.99×
04Firestone Complete Auto CareCars & Mobility4.71×
05Jesse JacksonPolitics & Society4.60×
06Love & Hip Hop: AtlantaMovies & TV4.26×
07Facebook MessengerInternet & Social Media2.88×
08Madea's Class ReunionMovies & TV2.75×
09Google NewsNews2.56×
10Contemporary R&BMusic & Radio2.47×
11Lace wigBeauty & Wellness2.39×
12TMZInternet & Social Media2.02×
13Pop musicMusic & Radio1.75×
14AdventureTravel & Leisure1.71×
15Hip hop musicMusic & Radio1.69×
16Comedy moviesMovies & TV1.68×
17Rhythm and blues musicMusic & Radio1.66×
18FoodFood & Beverages1.55×
19BeveragesFood & Beverages1.55×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alicia Keys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alicia Keys audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.21×
Convenience OrientationPREMIUM1.20×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alicia Keys audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alicia Keys have in United States?

Alicia Keys has an estimated audience of 4,252,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alicia Keys fans?

60.6% of Alicia Keys fans are female, 39.4% are male, with an average age of 32.8 years.

03

Which brands do Alicia Keys fans like most?

Alicia Keys fans show strongest brand affinity for Food (1.55×), natural hair (6.63×), and Contemporary R&B (2.47×) over the country average.

04

Where do Alicia Keys fans live in United States?

Alicia Keys fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Alicia Keys fans also like?

Beyond Alicia Keys itself, the audience over-indexes on natural hair (6.63×), Contemporary R&B (2.47×), Outdoor recreation (1.52×), and Facebook Messenger (2.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alicia Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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