Firestone Complete Auto Care Audience in United States

Firestone Complete Auto Care logo

Firestone Complete Auto Care has an estimated audience of 7,358,177 people in United States. 29.2% are female, 70.8% are male, average age 38.7. Top regions: Texas, Florida, California. Top brand affinities: Witney Carson, Jiffy Lube, Starter, Foam latex, Valvoline Instant Oil Change.

The average Firestone Complete Auto Care fan in United States is 38.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Witney Carson, Jiffy Lube, Starter, with strongest over-indexing on Witney Carson (112.92× the country average). Demographically, the Firestone Complete Auto Care audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Firestone Complete Auto Care fans

Demographic split for Firestone Complete Auto Care audience in United States
MetricValue
Female29.2%
Male70.8%
Average age38.7
Estimated audience size7,358,177

Audience persona

The typical Firestone Complete Auto Care fan in United States is more male, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Witney Carson.

Top regions in United States

Top regions ranked by reach for Firestone Complete Auto Care in United States
RegionReachAffinity
Texas1,426,8432.26×
Florida745,2771.5×
California737,6540.91×
North Carolina380,7861.72×
Tennessee355,5902.41×
Illinois315,8541.29×
Ohio288,5381.27×
Virginia279,6261.56×
Georgia253,1081.12×
Pennsylvania216,7370.87×
Washington207,8651.41×
Missouri205,2891.73×
New York200,1030.49×
South Carolina199,1041.8×
New Jersey180,0110.96×
Colorado176,0991.52×
Michigan143,5090.75×
Indiana125,3860.93×
Louisiana124,1011.31×
Massachusetts121,4330.84×
Arizona118,8740.79×
Maryland117,8470.93×
Connecticut115,7261.57×
Oklahoma108,5991.33×
Kansas98,6261.7×
Wisconsin93,2830.84×
Mississippi77,6671.28×
Minnesota75,1650.71×
Nevada71,9041.01×
Arkansas69,9351.15×
Kentucky67,1500.73×
Alabama62,8930.61×
Oregon59,6200.71×
New Mexico55,2231.5×
Iowa52,2260.86×
Hawaii51,6591.63×
Nebraska35,5760.96×
Rhode Island27,5031.17×
Delaware20,8901.03×
West Virginia17,8730.52×
New Hampshire12,8070.44×
Montana11,7390.58×
Idaho10,8770.29×
Washington, District of Columbia9,1290.41×
Utah9,0670.14×
Wyoming6,2760.58×
North Dakota5,8230.39×
South Dakota3,7380.22×
Maine2,7080.1×
Alaska1,2520.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firestone Complete Auto Care audience
BrandAffinityCategory
Witney Carson112.92×Movies & TV
Jiffy Lube22.13×Cars & Mobility
Starter89.66×
Foam latex139.48×Health
Valvoline Instant Oil Change13.94×Cars & Mobility
SheKnows111.01×News
Firestone Tires29.86×Cars & Mobility
Dom Pérignon (wine)28.43×Food & Beverages
OpenTable8.32×Food & Beverages
Happy New Year (2014 film)11.37×Movies & TV
AAA (band)3.98×Music & Radio
Candice Swanepoel14.32×Fashion & Accessoires
Pep Boys8.46×Shopping
Casey2.4×Music & Radio
Harry Potter1.65×Movies & TV
Social networking service1.76×Technology & Electronics
TRiDENT13.86×Music & Radio
Heavy metal music1.65×Music & Radio
Spirituality2.16×Health
Meditation2.02×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firestone Complete Auto Care audience
TraitClusterScore
SustainabilityBALANCE2.62
Quality AwarenessPREMIUM2.41
DIY MentalityTHRILL1.74
Design AffinityPREMIUM1.58
Luxury OrientationPREMIUM1.38
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Firestone Complete Auto Care
CountryShare
United States97.4%
Germany0.5%
India0.3%

See Firestone Complete Auto Care audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Firestone Complete Auto Care have in United States?

Firestone Complete Auto Care has an estimated audience of 7,358,177 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Firestone Complete Auto Care fans?

29.2% of Firestone Complete Auto Care fans are female, 70.8% are male, with an average age of 38.7 years.

Which brands do Firestone Complete Auto Care fans like most?

Firestone Complete Auto Care fans show strongest brand affinity for Witney Carson (112.92×), Jiffy Lube (22.13×), and Starter (89.66×) over the country average.

Where do Firestone Complete Auto Care fans live in United States?

Firestone Complete Auto Care fans in United States are most concentrated in Texas (reach 1,426,843), Florida (reach 745,277), and California (reach 737,654). These three regions account for the largest share of the active audience.

What other brands do Firestone Complete Auto Care fans also like?

Beyond Firestone Complete Auto Care itself, the audience over-indexes on Jiffy Lube (22.13×), Starter (89.66×), Foam latex (139.48×), and Valvoline Instant Oil Change (13.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firestone Complete Auto Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.