Firestone Tires Audience in United States

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Firestone Tires has an estimated audience of 868,739 people in United States. 19.7% are female, 80.3% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Lexani Wheels, Forgiato Wheels, Nexen Tire, Discount Tire, Mickey Thompson Performance Tires & Wheels.

The average Firestone Tires fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexani Wheels, Forgiato Wheels, Nexen Tire, with strongest over-indexing on Lexani Wheels (264.64× the country average). Demographically, the Firestone Tires audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Firestone Tires fans

Demographic split for Firestone Tires audience in United States
MetricValue
Female19.7%
Male80.3%
Average age40.7
Estimated audience size868,739

Audience persona

The typical Firestone Tires fan in United States is more male, around 40.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lexani Wheels.

Top regions in United States

Top regions ranked by reach for Firestone Tires in United States
RegionReachAffinity
California102,9371.08×
Texas69,9140.94×
Florida59,0161×
Ohio32,4011.21×
Illinois31,6061.09×
New York30,4620.63×
North Carolina30,3061.16×
Pennsylvania30,0591.03×
Georgia27,1141.01×
Tennessee23,9371.37×
Virginia21,5721.02×
Michigan19,2590.85×
New Jersey19,0390.86×
Massachusetts18,4231.08×
Arizona17,7561×
Colorado17,5901.28×
South Carolina16,3901.25×
Washington16,2610.93×
Indiana16,0281.01×
Alabama15,8001.3×
Louisiana14,6891.31×
Missouri14,3831.03×
Wisconsin14,2441.09×
Maryland12,6590.85×
Minnesota11,0320.89×
Kentucky10,4080.96×
Connecticut10,2221.17×
Oklahoma10,2201.06×
Mississippi9,6501.35×
Arkansas8,2521.15×
Kansas8,1491.19×
Iowa7,8121.09×
Oregon7,6510.77×
Nevada7,3290.87×
Utah4,9840.64×
Nebraska4,7801.1×
West Virginia4,4081.09×
New Mexico4,3381×
Hawaii4,0681.09×
New Hampshire3,4501.01×
Idaho3,1920.73×
Maine3,0740.99×
Rhode Island2,7631×
Delaware2,2170.92×
Montana2,1460.89×
North Dakota1,8921.06×
South Dakota1,4640.73×
Alaska1,3720.74×
Wyoming1,3541.05×
Washington, District of Columbia1,2450.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firestone Tires audience
BrandAffinityCategory
Lexani Wheels264.64×Cars & Mobility
Forgiato Wheels226.09×Cars & Mobility
Nexen Tire166.3×Cars & Mobility
Discount Tire13.4×Shopping
Mickey Thompson Performance Tires & Wheels196.21×
Hankook Tire52.55×Cars & Mobility
Global Positioning System11.27×Technology & Electronics
Michelin22.58×Cars & Mobility
Greg Biffle13.73×Sports
Machine (mechanical)14.74×Business & Career
Made in USA6.8×Business & Career
Kumho Tires66.91×Cars & Mobility
Bridgestone29.38×Cars & Mobility
Falken Tires31.45×Cars & Mobility
Pirelli33.13×Cars & Mobility
Axle12.37×Technology & Electronics
General Tire57.85×Cars & Mobility
Research and development13.09×Business & Career
Blue book15.65×Cars & Mobility
Rim (wheel)14.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firestone Tires audience
TraitClusterScore
Urban LifestyleOPEN3.28
Quality AwarenessPREMIUM2.28
DIY MentalityTHRILL1.39
Luxury OrientationPREMIUM1.28
Convenience OrientationPREMIUM1.27
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Firestone Tires
CountryShare
United States88.4%
Canada2.6%
United Kingdom1.8%

See Firestone Tires audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Firestone Tires have in United States?

Firestone Tires has an estimated audience of 868,739 people in United States, concentrated in California and Texas.

What is the gender split and age of Firestone Tires fans?

19.7% of Firestone Tires fans are female, 80.3% are male, with an average age of 40.7 years.

Which brands do Firestone Tires fans like most?

Firestone Tires fans show strongest brand affinity for Lexani Wheels (264.64×), Forgiato Wheels (226.09×), and Nexen Tire (166.3×) over the country average.

Where do Firestone Tires fans live in United States?

Firestone Tires fans in United States are most concentrated in California (reach 102,937), Texas (reach 69,914), and Florida (reach 59,016). These three regions account for the largest share of the active audience.

What other brands do Firestone Tires fans also like?

Beyond Firestone Tires itself, the audience over-indexes on Forgiato Wheels (226.09×), Nexen Tire (166.3×), Discount Tire (13.4×), and Mickey Thompson Performance Tires & Wheels (196.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firestone Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.