Rascasse Audience Intelligence

Firestone Tires Target Market in United States

A data profile of the people who buy, follow and care about Firestone Tires in United States — modelled from more than twelve digital signal sources. Firestone Tires has an estimated audience of 876,577 people in United States.

#9among Tires in United States#2644among Brand in United States#786in Cars & Mobility

The average Firestone Tires fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexani Wheels, Forgiato Wheels, Nexen Tire, with strongest over-indexing on Lexani Wheels (264.64× the country average).

Demographically, the Firestone Tires audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firestone Tires fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Lexani Wheels.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firestone Tires profile in United States.

Audience size
877K
in United States
Gender
19.7%♀
80.3% male
Age
40.7
average years
Country rank
#25842
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Firestone Tires

19.7% are female, 80.3% are male, average age 40.7.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Firestone Tires audience in United States
MetricValue
Female19.7%
Male80.3%
Average age40.7
Estimated audience size876,577
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Firestone Tires audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Firestone Tires audience comes from United States.

Worldwide audience distribution share by country for Firestone Tires
CountryShare
United States85.9%
India2.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firestone Tires audience in United States is strongest.

Fig. 05

Top regions by affinity

Firestone Tires customers by region in United States
#RegionReachAffinity×
01Tennessee~20K1.40×
02Colorado~20K1.40×
03Mississippi~10K1.39×
04Louisiana~10K1.33×
05Ohio~30K1.28×
06Alabama~20K1.28×
07South Carolina~20K1.25×
08Connecticut~10K1.24×
09Kansas~8K1.21×
10Arkansas~8K1.18×
11Rhode Island~3K1.17×
12Wyoming~1K1.15×
13West Virginia~5K1.12×
14North Carolina~30K1.11×
15Iowa~8K1.11×
16North Dakota~2K1.11×
17Nebraska~5K1.10×
18Wisconsin~10K1.09×
19Oklahoma~10K1.09×
20Hawaii~4K1.09×
21Delaware~3K1.08×
22Missouri~10K1.03×
23Illinois~30K1.02×
24New Mexico~4K1.02×
25Pennsylvania~30K1.01×
26Virginia~20K1.01×
27Massachusetts~20K1.01×
28Florida~60K1.00×
29California~90K0.99×
30Georgia~30K0.96×
31Arizona~20K0.96×
32Indiana~20K0.96×
33New Hampshire~3K0.96×
34Kentucky~10K0.95×
35Maine~3K0.93×
36Montana~2K0.93×
37Texas~70K0.90×
38Washington~20K0.89×
39New Jersey~20K0.87×
40Minnesota~10K0.86×
41Nevada~7K0.86×
42Maryland~10K0.85×
43Michigan~20K0.84×
44South Dakota~2K0.81×
45Alaska~2K0.81×
46Oregon~8K0.76×
47Idaho~3K0.74×
48New York~30K0.61×
49Utah~5K0.61×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Firestone Tires, United States
0.58×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firestone Tires audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firestone Tires audience
#·InterestCategoryAffinity×
01Lexani WheelsCars & Mobility264.64×
02Forgiato WheelsCars & Mobility226.09×
03Mickey Thompson Performance Tires & WheelsBrand196.21×
04Nexen TireCars & Mobility166.30×
05Kumho TiresCars & Mobility66.91×
06General TireCars & Mobility57.85×
07Hankook TireCars & Mobility52.55×
08PirelliCars & Mobility33.13×
09Falken TiresCars & Mobility31.45×
10BridgestoneCars & Mobility29.38×
11Goodyear Tire and Rubber CompanyCars & Mobility28.52×
12MichelinCars & Mobility22.58×
13Blue bookCars & Mobility15.65×
14Machine (mechanical)Business & Career14.74×
15Greg BiffleSports13.73×
16Discount TireShopping13.40×
17Research and developmentBusiness & Career13.09×
18AxleTechnology & Electronics12.37×
19Global Positioning SystemTechnology & Electronics11.27×
20Made in USABusiness & Career6.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firestone Tires audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firestone Tires audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.48×
MindfulnessBALANCE1.41×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firestone Tires audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
SpiritualityBALANCE0.75×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Firestone Tires's target market in United States?

Firestone Tires's target market in United States covers an estimated 876,577 people, concentrated in California and Texas.

02

What is the gender split and age of Firestone Tires customers?

19.7% of the Firestone Tires audience are female, 80.3% are male, with an average age of 40.7 years.

03

Which brands do Firestone Tires fans like most?

Firestone Tires fans show strongest brand affinity for Lexani Wheels (264.64×), Forgiato Wheels (226.09×), and Nexen Tire (166.3×) over the country average.

04

Where do Firestone Tires fans live in United States?

Firestone Tires fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Firestone Tires fans also like?

Beyond Firestone Tires itself, the audience over-indexes on Forgiato Wheels (226.09×), Nexen Tire (166.3×), Discount Tire (13.4×), and Mickey Thompson Performance Tires & Wheels (196.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in United States

See Firestone Tires audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firestone Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →