Falken Tires Audience in United States

Falken Tires logo

Falken Tires has an estimated audience of 1,223,155 people in United States. 17.8% are female, 82.2% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Advance Auto Parts, AutoZone, Hankook Tire, Discount Tire, Pirelli.

The average Falken Tires fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Advance Auto Parts, AutoZone, Hankook Tire, with strongest over-indexing on Advance Auto Parts (7.76× the country average). Demographically, the Falken Tires audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Falken Tires fans

Demographic split for Falken Tires audience in United States
MetricValue
Female17.8%
Male82.2%
Average age41.0
Estimated audience size1,223,155

Audience persona

The typical Falken Tires fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Advance Auto Parts.

Top regions in United States

Top regions ranked by reach for Falken Tires in United States
RegionReachAffinity
California131,3140.98×
Texas73,4170.7×
Florida51,7420.62×
Pennsylvania42,2421.03×
New York39,5310.58×
North Carolina38,0691.03×
Georgia28,4500.76×
Tennessee27,5971.12×
Virginia26,5160.89×
Illinois26,3620.65×
Ohio25,7610.68×
Arizona24,7630.99×
Missouri20,4231.04×
Colorado20,2761.05×
Washington19,8000.81×
Michigan19,6820.62×
Minnesota17,6751.01×
Wisconsin17,5710.95×
Oregon15,9491.14×
Indiana15,7780.71×
South Carolina15,3300.83×
Massachusetts14,9770.62×
New Jersey14,7890.48×
Alabama14,6660.86×
Iowa14,3721.43×
Kentucky13,7270.9×
Utah12,5821.15×
Oklahoma11,9670.88×
Arkansas11,8021.17×
Maryland11,4170.54×
West Virginia10,7651.89×
Kansas10,6341.1×
Louisiana10,5910.67×
Idaho10,2771.68×
Nevada10,0370.85×
Connecticut9,3400.76×
Nebraska7,5101.22×
Montana7,1472.11×
Mississippi6,6910.66×
New Hampshire6,5521.36×
Maine6,2591.43×
South Dakota6,1162.16×
New Mexico5,4890.89×
North Dakota5,1932.07×
Hawaii4,8020.91×
Wyoming3,5191.94×
Vermont2,2961.07×
Rhode Island2,1890.56×
Alaska1,9790.76×
Delaware1,2980.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Falken Tires audience
BrandAffinityCategory
Advance Auto Parts7.76×Cars & Mobility
AutoZone4.63×Cars & Mobility
Hankook Tire38.05×Cars & Mobility
Discount Tire6.49×Shopping
Pirelli30.6×Cars & Mobility
Yokohama32.08×Travel & Leisure
O'Reilly Auto Parts5.57×Cars & Mobility
Made in USA5.24×Business & Career
FIFA U-20 World Cup46.73×Sports
Greg Biffle9.38×Sports
Tractor Supply Company5.22×Shopping
Global Positioning System5.46×Technology & Electronics
Brake8.75×Cars & Mobility
Fox hunting4.48×Sports
Canadian Bacon54.99×Food & Beverages
CarGurus4.01×Cars & Mobility
Pressure6.38×Business & Career
Bridgestone17.22×Cars & Mobility
Kristi Noem4.04×Politics & Society
Ride quality11.49×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Falken Tires audience
TraitClusterScore
PatriotismCONSERVATISM2.21
Family OrientationCONSERVATISM1.77
Need for SecurityCONSERVATISM1.52
Quality AwarenessPREMIUM1.35
Convenience OrientationPREMIUM1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Falken Tires
CountryShare
United States80.1%
Canada7.3%
United Kingdom5.6%

See Falken Tires audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Falken Tires have in United States?

Falken Tires has an estimated audience of 1,223,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Falken Tires fans?

17.8% of Falken Tires fans are female, 82.2% are male, with an average age of 41.0 years.

Which brands do Falken Tires fans like most?

Falken Tires fans show strongest brand affinity for Advance Auto Parts (7.76×), AutoZone (4.63×), and Hankook Tire (38.05×) over the country average.

Where do Falken Tires fans live in United States?

Falken Tires fans in United States are most concentrated in California (reach 131,314), Texas (reach 73,417), and Florida (reach 51,742). These three regions account for the largest share of the active audience.

What other brands do Falken Tires fans also like?

Beyond Falken Tires itself, the audience over-indexes on AutoZone (4.63×), Hankook Tire (38.05×), Discount Tire (6.49×), and Pirelli (30.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Falken Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.