Yokohama Audience in United States

Yokohama logo

Yokohama has an estimated audience of 886,911 people in United States. 18.9% are female, 81.1% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Enterprise Rent-A-Car, National Auto Sport Association, CarGurus, Google Maps, OpenTable.

The average Yokohama fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Enterprise Rent-A-Car, National Auto Sport Association, CarGurus, with strongest over-indexing on Enterprise Rent-A-Car (12.36× the country average). Demographically, the Yokohama audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Yokohama fans

Demographic split for Yokohama audience in United States
MetricValue
Female18.9%
Male81.1%
Average age41.4
Estimated audience size886,911

Audience persona

The typical Yokohama fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Yokohama in United States
RegionReachAffinity
California184,3131.89×
Texas71,6870.94×
New York63,5791.28×
Florida58,5450.98×
New Jersey38,6201.71×
Washington27,5651.55×
Pennsylvania27,4320.92×
Illinois25,8960.88×
Georgia25,3920.93×
Virginia22,7391.05×
North Carolina20,3410.76×
Arizona19,9741.1×
Massachusetts17,6171.01×
Hawaii17,4554.58×
Ohio16,8120.62×
Kansas16,0182.29×
South Carolina15,6421.17×
Michigan15,3370.66×
Tennessee15,2620.86×
Indiana12,8190.79×
Colorado12,1260.87×
Maryland12,1010.79×
Connecticut11,3151.27×
Oregon11,0941.09×
Mississippi10,6501.46×
Missouri10,2900.72×
Alabama10,0550.81×
Nevada9,6171.12×
Minnesota9,4650.74×
Wisconsin8,5740.64×
Kentucky8,4140.76×
Louisiana7,6730.67×
Oklahoma7,2890.74×
Utah6,8580.86×
Arkansas5,0440.69×
New Hampshire4,9861.43×
Iowa4,3920.6×
Washington, District of Columbia3,1511.18×
New Mexico3,0940.7×
Idaho3,0530.69×
Nebraska2,6990.61×
Alaska2,4151.27×
Maine2,3780.75×
West Virginia2,0080.49×
Rhode Island1,8580.66×
Montana1,8260.74×
Delaware1,2050.49×
North Dakota1,0650.58×
Vermont1,0040.64×
South Dakota9080.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yokohama audience
BrandAffinityCategory
Enterprise Rent-A-Car12.36×Cars & Mobility
National Auto Sport Association42.99×Sports
CarGurus10.6×Cars & Mobility
Google Maps6.84×Internet & Social Media
OpenTable17.08×Food & Beverages
Discount Tire8.24×Shopping
Falken Tires36.38×Cars & Mobility
Rent the Runway20.78×Shopping
Honda Ridgeline33.76×Cars & Mobility
Indeed.com4.81×Business & Career
Mazda CX-356.12×Cars & Mobility
Mazda631.19×Cars & Mobility
O'Reilly Auto Parts6.95×Cars & Mobility
Honda Accord15.92×Cars & Mobility
Ford Expedition19.79×Cars & Mobility
Capital One3.99×Business & Career
Subwoofer20.4×Technology & Electronics
AutoZone3.66×Cars & Mobility
Toyota Highlander12.46×Cars & Mobility
Dodge Charger (LX)15.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yokohama audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
Sports ActivityPOWER1.78
Need for SecurityCONSERVATISM1.72
Luxury OrientationPREMIUM1.67
Quality AwarenessPREMIUM1.66
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Yokohama
CountryShare
Japan40.3%
United States6.8%
Italy5.9%

See Yokohama audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Yokohama have in United States?

Yokohama has an estimated audience of 886,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Yokohama fans?

18.9% of Yokohama fans are female, 81.1% are male, with an average age of 41.4 years.

Which brands do Yokohama fans like most?

Yokohama fans show strongest brand affinity for Enterprise Rent-A-Car (12.36×), National Auto Sport Association (42.99×), and CarGurus (10.6×) over the country average.

Where do Yokohama fans live in United States?

Yokohama fans in United States are most concentrated in California (reach 184,313), Texas (reach 71,687), and New York (reach 63,579). These three regions account for the largest share of the active audience.

What other brands do Yokohama fans also like?

Beyond Yokohama itself, the audience over-indexes on National Auto Sport Association (42.99×), CarGurus (10.6×), Google Maps (6.84×), and OpenTable (17.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yokohama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.