Yokohama Audience in United States
Yokohama has an estimated audience of 886,911 people in United States. 18.9% are female, 81.1% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Hipster, Israel, FaithGateway, Home construction, Arrietty.
The average Yokohama fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hipster, Israel, FaithGateway, with strongest over-indexing on Hipster (15.92× the country average). Demographically, the Yokohama audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Yokohama fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 41.4 |
| Estimated audience size | 886,911 |
Audience persona
The typical Yokohama fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 184,313 | 1.89× |
| Texas | 71,687 | 0.94× |
| New York | 63,579 | 1.28× |
| Florida | 58,545 | 0.98× |
| New Jersey | 38,620 | 1.71× |
| Washington | 27,565 | 1.55× |
| Pennsylvania | 27,432 | 0.92× |
| Illinois | 25,896 | 0.88× |
| Georgia | 25,392 | 0.93× |
| Virginia | 22,739 | 1.05× |
| North Carolina | 20,341 | 0.76× |
| Arizona | 19,974 | 1.1× |
| Massachusetts | 17,617 | 1.01× |
| Hawaii | 17,455 | 4.58× |
| Ohio | 16,812 | 0.62× |
| Kansas | 16,018 | 2.29× |
| South Carolina | 15,642 | 1.17× |
| Michigan | 15,337 | 0.66× |
| Tennessee | 15,262 | 0.86× |
| Indiana | 12,819 | 0.79× |
| Colorado | 12,126 | 0.87× |
| Maryland | 12,101 | 0.79× |
| Connecticut | 11,315 | 1.27× |
| Oregon | 11,094 | 1.09× |
| Mississippi | 10,650 | 1.46× |
| Missouri | 10,290 | 0.72× |
| Alabama | 10,055 | 0.81× |
| Nevada | 9,617 | 1.12× |
| Minnesota | 9,465 | 0.74× |
| Wisconsin | 8,574 | 0.64× |
| Kentucky | 8,414 | 0.76× |
| Louisiana | 7,673 | 0.67× |
| Oklahoma | 7,289 | 0.74× |
| Utah | 6,858 | 0.86× |
| Arkansas | 5,044 | 0.69× |
| New Hampshire | 4,986 | 1.43× |
| Iowa | 4,392 | 0.6× |
| Washington, District of Columbia | 3,151 | 1.18× |
| New Mexico | 3,094 | 0.7× |
| Idaho | 3,053 | 0.69× |
| Nebraska | 2,699 | 0.61× |
| Alaska | 2,415 | 1.27× |
| Maine | 2,378 | 0.75× |
| West Virginia | 2,008 | 0.49× |
| Rhode Island | 1,858 | 0.66× |
| Montana | 1,826 | 0.74× |
| Delaware | 1,205 | 0.49× |
| North Dakota | 1,065 | 0.58× |
| Vermont | 1,004 | 0.64× |
| South Dakota | 908 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 15.92× | Politics & Society |
| Israel | 3.35× | Travel & Leisure |
| FaithGateway | 44.14× | Literature |
| Home construction | 2.18× | Home & Garden |
| Arrietty | 20× | Movies & TV |
| Historic site | 5.3× | Arts & Culture |
| Title Nine | 13.04× | Fashion & Accessoires |
| Vocal harmony | 5.36× | Music & Radio |
| Hog Hunting | 3.71× | Sports |
| Car of the Year | 33.79× | Cars & Mobility |
| Academy Award for Best Production Design | 16.61× | Movies & TV |
| Keith Stanfield | 5.97× | Movies & TV |
| N1 road (South Africa) | 3.55× | Travel & Leisure |
| Omaha Storm Chasers | 16.42× | Sports |
| Grinch | 3.36× | Movies & TV |
| MK | 3.32× | Music & Radio |
| Notre Dame Fighting Irish football | 4.02× | Sports |
| Acoustic music | 3.5× | Music & Radio |
| ENA (Emergency Nurses Association) | 9.3× | Health |
| Lebanon County, Pennsylvania | 16.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.14 |
| Sports Activity | POWER | 1.78 |
| Need for Security | CONSERVATISM | 1.72 |
| Luxury Orientation | PREMIUM | 1.67 |
| Quality Awareness | PREMIUM | 1.66 |
| Travelling | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.3% |
| United States | 6.8% |
| Italy | 5.9% |
See Yokohama audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Yokohama have in United States?
Yokohama has an estimated audience of 886,911 people in United States, concentrated in California and Texas.
What is the gender split and age of Yokohama fans?
18.9% of Yokohama fans are female, 81.1% are male, with an average age of 41.4 years.
Which brands do Yokohama fans like most?
Yokohama fans show strongest brand affinity for Hipster (15.92×), Israel (3.35×), and FaithGateway (44.14×) over the country average.
Where do Yokohama fans live in United States?
Yokohama fans in United States are most concentrated in California (reach 184,313), Texas (reach 71,687), and New York (reach 63,579). These three regions account for the largest share of the active audience.
What other brands do Yokohama fans also like?
Beyond Yokohama itself, the audience over-indexes on Israel (3.35×), FaithGateway (44.14×), Home construction (2.18×), and Arrietty (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yokohama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.