Rascasse Audience Intelligence

Yokohama Audience in United States

A data profile of the people who buy, follow and care about Yokohama in United States — modelled from more than twelve digital signal sources. Yokohama has an estimated audience of 886,911 people in United States.

#339among City in United States#2374among POI in United States#1941in Travel & Leisure

The average Yokohama fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Auto Sport Association, Discount Tire, Mazda CX-3, with strongest over-indexing on National Auto Sport Association (25.97× the country average).

Demographically, the Yokohama audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yokohama fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for National Auto Sport Association.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yokohama profile in United States.

Audience size
887K
in United States
Gender
18.9%♀
81.1% male
Age
41.4
average years
Country rank
#25642
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yokohama fans

18.9% are female, 81.1% are male, average age 41.4.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Yokohama audience in United States
MetricValue
Female18.9%
Male81.1%
Average age41.4
Estimated audience size886,911
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Yokohama audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Yokohama audience comes from United States.

Worldwide audience distribution share by country for Yokohama
CountryShare
Japan40.2%
United States6.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yokohama audience in United States is strongest.

Fig. 05

Top regions by affinity

Yokohama fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K4.42×
02Kansas~20K2.26×
03New Jersey~40K1.92×
04California~200K1.81×
05New Hampshire~6K1.71×
06Washington~30K1.49×
07Mississippi~10K1.42×
08Alaska~3K1.34×
09Connecticut~10K1.22×
10South Carolina~20K1.18×
11New York~60K1.15×
12Washington, District of Columbia~3K1.12×
13Nevada~9K1.09×
14Arizona~20K1.07×
15Pennsylvania~30K1.06×
16Oregon~10K1.06×
17Virginia~20K1.00×
18Florida~60K0.95×
19Massachusetts~20K0.94×
20Texas~70K0.89×
21Georgia~20K0.88×
22Utah~7K0.86×
23Colorado~10K0.84×
24Alabama~10K0.84×
25Tennessee~10K0.83×
26Illinois~20K0.82×
27Maine~3K0.82×
28Montana~2K0.82×
29Maryland~10K0.78×
30Vermont~1K0.78×
31Indiana~10K0.77×
32Kentucky~9K0.77×
33Oklahoma~7K0.76×
34New Mexico~3K0.76×
35North Carolina~20K0.75×
36Minnesota~10K0.75×
37Idaho~3K0.74×
38Rhode Island~2K0.73×
39North Dakota~1K0.73×
40Arkansas~5K0.72×
41Missouri~10K0.71×
42Louisiana~8K0.68×
43Nebraska~3K0.67×
44Wisconsin~9K0.66×
45South Dakota~1K0.66×
46Iowa~5K0.65×
47Delaware~2K0.64×
48Michigan~10K0.63×
49West Virginia~3K0.62×
50Ohio~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Yokohama, United States
0.61×1.00×4.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yokohama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yokohama audience
#·InterestCategoryAffinity×
01Run-flat tireCars & Mobility116.49×
02Mazda CX-3Cars & Mobility59.03×
03Nissan PatrolCars & Mobility48.00×
04Ferrari WorldTravel & Leisure45.11×
05Falken TiresCars & Mobility32.08×
06Mazda6Cars & Mobility29.72×
07National Auto Sport AssociationSports25.97×
08BMW 4 SeriesCars & Mobility23.82×
09Burj KhalifaTravel & Leisure20.00×
10Honda RidgelineCars & Mobility17.86×
11Big O TiresShopping15.12×
12Mazda3Cars & Mobility14.49×
13Discount TireShopping7.65×
14Family carCars & Mobility7.46×
15CarcareCars & Mobility7.38×
16O'Reilly Auto PartsCars & Mobility6.62×
17MazdaCars & Mobility6.56×
18Boost MobileTechnology & Electronics6.38×
19Advance Auto PartsCars & Mobility4.94×
20AutoZoneCars & Mobility3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yokohama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yokohama audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.33×
Need for SecurityCONSERVATISM1.90×
PatriotismCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yokohama audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yokohama have in United States?

Yokohama has an estimated audience of 886,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yokohama fans?

18.9% of Yokohama fans are female, 81.1% are male, with an average age of 41.4 years.

03

Which brands do Yokohama fans like most?

Yokohama fans show strongest brand affinity for National Auto Sport Association (25.97×), Discount Tire (7.65×), and Mazda CX-3 (59.03×) over the country average.

04

Where do Yokohama fans live in United States?

Yokohama fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Yokohama fans also like?

Beyond Yokohama itself, the audience over-indexes on Discount Tire (7.65×), Mazda CX-3 (59.03×), Falken Tires (32.08×), and Mazda6 (29.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yokohama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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