National Auto Sport Association Audience in United States

National Auto Sport Association logo

National Auto Sport Association has an estimated audience of 1,925,472 people in United States. 7.5% are female, 92.5% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Michigan State University Spartan Marching Band, Kustom Kulture, Ashley Graham (model), Import scene, AutoZone.

The average National Auto Sport Association fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Michigan State University Spartan Marching Band, Kustom Kulture, Ashley Graham (model), with strongest over-indexing on Michigan State University Spartan Marching Band (501.16× the country average). Demographically, the National Auto Sport Association audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of National Auto Sport Association fans

Demographic split for National Auto Sport Association audience in United States
MetricValue
Female7.5%
Male92.5%
Average age37.6
Estimated audience size1,925,472

Audience persona

The typical National Auto Sport Association fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Michigan State University Spartan Marching Band.

Top regions in United States

Top regions ranked by reach for National Auto Sport Association in United States
RegionReachAffinity
Texas306,7161.85×
California225,0911.06×
Florida222,5391.71×
New York105,9650.98×
Virginia64,9761.39×
Ohio63,9921.08×
Georgia60,4641.02×
Pennsylvania60,3700.93×
Illinois58,9440.92×
North Carolina56,8530.98×
Maryland51,3611.55×
New Jersey47,0080.96×
Michigan43,9750.87×
Washington43,5201.13×
Massachusetts39,3881.04×
Tennessee39,1771.01×
Arizona36,6810.93×
Indiana34,4050.98×
Colorado31,9451.05×
Missouri29,6070.95×
Louisiana29,4151.18×
Alabama28,1701.05×
South Carolina27,7410.96×
Wisconsin24,5180.85×
Minnesota22,7410.82×
Kentucky22,5210.93×
Oklahoma21,8331.02×
Oregon21,4460.97×
Connecticut17,8130.92×
Mississippi16,9871.07×
Arkansas15,9951.01×
Nevada15,6730.84×
Utah15,4630.9×
Kansas14,2630.94×
Iowa12,3430.78×
Washington, District of Columbia10,9971.9×
New Mexico10,3701.07×
West Virginia8,971
Idaho7,8470.81×
Nebraska7,8310.81×
New Hampshire6,9410.91×
Maine6,0720.88×
Hawaii5,4580.66×
Rhode Island4,9350.81×
Montana4,4000.82×
Delaware4,0420.76×
Alaska3,3650.82×
South Dakota3,3280.75×
North Dakota3,0780.78×
Vermont2,7830.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Auto Sport Association audience
BrandAffinityCategory
Michigan State University Spartan Marching Band501.16×Business & Career
Kustom Kulture51.46×Politics & Society
Ashley Graham (model)47.4×Fashion & Accessoires
Import scene77.93×Cars & Mobility
AutoZone6.35×Cars & Mobility
Audi R823.51×Cars & Mobility
Lamborghini Gallardo43.98×Cars & Mobility
Bugatti Veyron29×Cars & Mobility
Discount Tire7.14×Shopping
Honda NSX40.01×Cars & Mobility
Jalopnik19.82×Cars & Mobility
O'Reilly Auto Parts6.57×Cars & Mobility
Virginia International Raceway59.73×Sports
New Jersey Motorsports Park87.96×
Lowrider18.06×Cars & Mobility
Lamborghini Aventador20.96×Cars & Mobility
Road America42.61×Sports
Ford Expedition18.01×Cars & Mobility
Track day40.1×Sports
Mazda MX-524.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Auto Sport Association audience
TraitClusterScore
Family OrientationCONSERVATISM2.81
Need for SecurityCONSERVATISM2.43
Risk AppetiteTHRILL2.31
Early Adopter MentalityPOWER1.52
Luxury OrientationPREMIUM1.39
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for National Auto Sport Association
CountryShare
United States15.5%
Brazil9.5%
Japan9.2%

See National Auto Sport Association audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does National Auto Sport Association have in United States?

National Auto Sport Association has an estimated audience of 1,925,472 people in United States, concentrated in Texas and California.

What is the gender split and age of National Auto Sport Association fans?

7.5% of National Auto Sport Association fans are female, 92.5% are male, with an average age of 37.6 years.

Which brands do National Auto Sport Association fans like most?

National Auto Sport Association fans show strongest brand affinity for Michigan State University Spartan Marching Band (501.16×), Kustom Kulture (51.46×), and Ashley Graham (model) (47.4×) over the country average.

Where do National Auto Sport Association fans live in United States?

National Auto Sport Association fans in United States are most concentrated in Texas (reach 306,716), California (reach 225,091), and Florida (reach 222,539). These three regions account for the largest share of the active audience.

What other brands do National Auto Sport Association fans also like?

Beyond National Auto Sport Association itself, the audience over-indexes on Kustom Kulture (51.46×), Ashley Graham (model) (47.4×), Import scene (77.93×), and AutoZone (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Auto Sport Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.