A data profile of the people who buy, follow and care about National Auto Sport Association in United States — modelled from more than twelve digital signal sources. National Auto Sport Association has an estimated audience of 2,737,355 people in United States.
The average National Auto Sport Association fan in United States is 37.6 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Michigan State University Spartan Marching Band, Kustom Kulture, Ashley Graham (model), with strongest over-indexing on Michigan State University Spartan Marching Band (501.16× the country average).
Demographically, the National Auto Sport Association audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical National Auto Sport Association fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Michigan State University Spartan Marching Band.
The key figures that characterise the National Auto Sport Association profile in United States.
7.5% are female, 92.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 7.5% |
| Male | 92.5% |
| Average age | 37.6 |
| Estimated audience size | 2,737,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
Where the National Auto Sport Association audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~9K | 1.64× | |
| 02 | Texas | ~300K | 1.58× | |
| 03 | Florida | ~200K | 1.47× | |
| 04 | Maryland | ~40K | 1.34× | |
| 05 | Virginia | ~60K | 1.26× | |
| 06 | Alabama | ~30K | 1.12× | |
| 07 | New Mexico | ~10K | 1.11× | |
| 08 | Washington | ~40K | 1.08× | |
| 09 | Ohio | ~60K | 1.05× | |
| 10 | Oklahoma | ~20K | 1.05× | |
| 11 | Kansas | ~20K | 1.05× | |
| 12 | Louisiana | ~30K | 1.04× | |
| 13 | Alaska | ~4K | 1.04× | |
| 14 | Colorado | ~30K | 1.03× | |
| 15 | Indiana | ~40K | 1.02× | |
| 16 | Oregon | ~20K | 1.02× | |
| 17 | Montana | ~5K | 1.01× | |
| 18 | Utah | ~20K | 1.00× | |
| 19 | Mississippi | ~20K | 1.00× | |
| 20 | West Virginia | ~9K | 1.00× | |
| 21 | California | ~200K | 0.99× | |
| 22 | Kentucky | ~20K | 0.99× | |
| 23 | Arkansas | ~20K | 0.99× | |
| 24 | Georgia | ~60K | 0.98× | |
| 25 | Arizona | ~40K | 0.97× | |
| 26 | Idaho | ~9K | 0.97× | |
| 27 | New Hampshire | ~7K | 0.97× | |
| 28 | Massachusetts | ~40K | 0.96× | |
| 29 | South Carolina | ~30K | 0.96× | |
| 30 | Maine | ~7K | 0.96× | |
| 31 | Tennessee | ~40K | 0.95× | |
| 32 | Missouri | ~30K | 0.95× | |
| 33 | North Carolina | ~50K | 0.94× | |
| 34 | Vermont | ~3K | 0.93× | |
| 35 | Nebraska | ~9K | 0.92× | |
| 36 | South Dakota | ~4K | 0.92× | |
| 37 | Pennsylvania | ~60K | 0.91× | |
| 38 | North Dakota | ~4K | 0.90× | |
| 39 | Connecticut | ~20K | 0.89× | |
| 40 | New Jersey | ~40K | 0.88× | |
| 41 | Wisconsin | ~30K | 0.88× | |
| 42 | Iowa | ~10K | 0.88× | |
| 43 | New York | ~90K | 0.87× | |
| 44 | Nevada | ~20K | 0.87× | |
| 45 | Rhode Island | ~5K | 0.87× | |
| 46 | Illinois | ~60K | 0.86× | |
| 47 | Michigan | ~40K | 0.84× | |
| 48 | Minnesota | ~20K | 0.84× | |
| 49 | Delaware | ~4K | 0.78× | |
| 50 | Hawaii | ~6K | 0.73× |
The strongest cross-interests of the National Auto Sport Association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michigan State University Spartan Marching Band | Business & Career | 501.16× | ||
| 02 | New Jersey Motorsports Park | POI | 87.96× | ||
| 03 | Import scene | Cars & Mobility | 77.93× | ||
| 04 | Virginia International Raceway | Sports | 59.73× | ||
| 05 | Kustom Kulture | Politics & Society | 51.46× | ||
| 06 | Ashley Graham (model) | Fashion & Accessoires | 47.40× | ||
| 07 | Lamborghini Gallardo | Cars & Mobility | 43.98× | ||
| 08 | Road America | Sports | 42.61× | ||
| 09 | Track day | Sports | 40.10× | ||
| 10 | Honda NSX | Cars & Mobility | 40.01× | ||
| 11 | Bugatti Veyron | Cars & Mobility | 29.00× | ||
| 12 | Mazda MX-5 | Cars & Mobility | 24.99× | ||
| 13 | Audi R8 | Cars & Mobility | 23.51× | ||
| 14 | Lamborghini Aventador | Cars & Mobility | 20.96× | ||
| 15 | Jalopnik | Cars & Mobility | 19.82× | ||
| 16 | Lowrider | Cars & Mobility | 18.06× | ||
| 17 | Ford Expedition | Cars & Mobility | 18.01× | ||
| 18 | Discount Tire | Shopping | 7.14× | ||
| 19 | O'Reilly Auto Parts | Cars & Mobility | 6.57× | ||
| 20 | AutoZone | Cars & Mobility | 6.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Need for Security | CONSERVATISM | 1.61× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Tradition | CONSERVATISM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.81× |
National Auto Sport Association has an estimated audience of 2,737,355 people in United States, concentrated in Texas and California.
7.5% of National Auto Sport Association fans are female, 92.5% are male, with an average age of 37.6 years.
National Auto Sport Association fans show strongest brand affinity for Michigan State University Spartan Marching Band (501.16×), Kustom Kulture (51.46×), and Ashley Graham (model) (47.4×) over the country average.
National Auto Sport Association fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond National Auto Sport Association itself, the audience over-indexes on Kustom Kulture (51.46×), Ashley Graham (model) (47.4×), Import scene (77.93×), and AutoZone (6.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for National Auto Sport Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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