Rascasse Audience Intelligence

Kustom Kulture Audience in United States

A data profile of the people who buy, follow and care about Kustom Kulture in United States — modelled from more than twelve digital signal sources. Kustom Kulture has an estimated audience of 2,598,236 people in United States.

#5512among Topic in United States#752in Politics & Society

The average Kustom Kulture fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include National Auto Sport Association, Antique car, Custom motorcycle, with strongest over-indexing on National Auto Sport Association (51.46× the country average).

Demographically, the Kustom Kulture audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kustom Kulture fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for National Auto Sport Association.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kustom Kulture profile in United States.

Audience size
2.6M
in United States
Gender
16.5%♀
83.5% male
Age
41.1
average years
Country rank
#11573
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kustom Kulture fans

16.5% are female, 83.5% are male, average age 41.1.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Kustom Kulture audience in United States
MetricValue
Female16.5%
Male83.5%
Average age41.1
Estimated audience size2,598,236
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Kustom Kulture audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Kustom Kulture audience comes from United States.

Worldwide audience distribution share by country for Kustom Kulture
CountryShare
United States56.2%
France4.7%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kustom Kulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Kustom Kulture fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K4.14×
02California~600K2.21×
03Vermont~6K1.30×
04South Dakota~7K1.24×
05North Dakota~7K1.22×
06Montana~9K1.19×
07Alaska~6K1.15×
08Rhode Island~9K1.12×
09West Virginia~10K1.09×
10Maine~10K1.09×
11Hawaii~10K1.06×
12Delaware~8K1.06×
13New Hampshire~10K1.05×
14Idaho~10K1.04×
15Oregon~30K1.02×
16Washington, District of Columbia~8K1.02×
17New Mexico~10K1.01×
18Mississippi~20K1.00×
19Nebraska~10K1.00×
20Arkansas~20K0.97×
21Iowa~20K0.96×
22Kansas~20K0.96×
23Utah~20K0.95×
24Nevada~20K0.94×
25Oklahoma~30K0.93×
26Louisiana~30K0.92×
27Kentucky~30K0.92×
28Connecticut~20K0.91×
29Alabama~30K0.90×
30Arizona~50K0.88×
31Missouri~40K0.88×
32South Carolina~30K0.88×
33Wisconsin~30K0.88×
34Tennessee~50K0.87×
35Indiana~40K0.87×
36Colorado~40K0.87×
37Minnesota~30K0.87×
38Maryland~40K0.86×
39Washington~40K0.85×
40Massachusetts~40K0.84×
41Michigan~60K0.83×
42Virginia~50K0.82×
43North Carolina~60K0.81×
44New Jersey~50K0.80×
45Georgia~60K0.79×
46Pennsylvania~70K0.78×
47Illinois~70K0.78×
48New York~100K0.77×
49Florida~100K0.71×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Kustom Kulture, United States
0.68×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kustom Kulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kustom Kulture audience
#·InterestCategoryAffinity×
01National Auto Sport AssociationSports51.46×
02Easy RiderMovies & TV27.98×
03LowriderCars & Mobility11.74×
04Kat DenningsMovies & TV11.71×
05Antique carCars & Mobility11.15×
06Cruiser (motorcycle)Cars & Mobility10.90×
07Chopper (motorcycle)Cars & Mobility10.59×
08Auto showCars & Mobility9.62×
09Touring motorcycleCars & Mobility9.25×
10Custom motorcycleCars & Mobility8.72×
11Alison BrieMovies & TV8.57×
12Motorcycle accessoriesCars & Mobility7.98×
13CarcareCars & Mobility7.70×
14Motorcycle helmetCars & Mobility6.86×
15Compact carCars & Mobility6.10×
16RockabillyFashion & Accessoires5.91×
17Kyle BuschSports4.71×
18Chuck NorrisMovies & TV4.07×
19O'Reilly Auto PartsCars & Mobility3.54×
20AutoZoneCars & Mobility3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kustom Kulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kustom Kulture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.76×
Risk AppetiteTHRILL2.03×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kustom Kulture audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.79×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kustom Kulture have in United States?

Kustom Kulture has an estimated audience of 2,598,236 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Kustom Kulture fans?

16.5% of Kustom Kulture fans are female, 83.5% are male, with an average age of 41.1 years.

03

Which brands do Kustom Kulture fans like most?

Kustom Kulture fans show strongest brand affinity for National Auto Sport Association (51.46×), Antique car (11.15×), and Custom motorcycle (8.72×) over the country average.

04

Where do Kustom Kulture fans live in United States?

Kustom Kulture fans in United States are most concentrated in California (reach ~600K), Ohio (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kustom Kulture fans also like?

Beyond Kustom Kulture itself, the audience over-indexes on Antique car (11.15×), Custom motorcycle (8.72×), Chopper (motorcycle) (10.59×), and Touring motorcycle (9.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Kustom Kulture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kustom Kulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →