Kustom Kulture Audience in United States

Kustom Kulture logo

Kustom Kulture has an estimated audience of 2,598,236 people in United States. 16.5% are female, 83.5% are male, average age 41.1. Top regions: Ohio, California, New York. Top brand affinities: Israel, Urban Outfitters, Keith Stanfield, Vocal harmony, Dog breed.

The average Kustom Kulture fan in United States is 41.1 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, New York. Top brand affinities include Israel, Urban Outfitters, Keith Stanfield, with strongest over-indexing on Israel (5.94× the country average). Demographically, the Kustom Kulture audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Kustom Kulture fans

Demographic split for Kustom Kulture audience in United States
MetricValue
Female16.5%
Male83.5%
Average age41.1
Estimated audience size2,598,236

Audience persona

The typical Kustom Kulture fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Kustom Kulture in United States
RegionReachAffinity
Ohio470,6725.88×
California387,0781.35×
New York110,8730.76×
Texas58,1750.26×
Florida43,2470.25×
Oregon36,2071.22×
Pennsylvania29,0920.33×
Arizona28,0510.53×
Georgia26,8560.34×
North Carolina23,3830.3×
Illinois22,9210.26×
Mississippi20,8230.97×
Michigan20,7430.31×
New Jersey19,9640.3×
Washington19,9060.38×
Indiana19,8530.42×
Missouri19,2270.46×
Louisiana18,5150.55×
Arkansas18,4990.86×
Oklahoma18,0910.63×
Virginia17,8790.28×
Kentucky17,8050.55×
Tennessee17,7870.34×
Colorado17,7610.43×
Alabama17,2340.47×
Kansas17,2020.84×
West Virginia17,1911.42×
South Carolina16,3010.42×
Nevada16,0450.64×
Idaho15,8751.22×
Hawaii15,1651.36×
Iowa15,0740.7×
Montana14,9552.07×
South Dakota14,7612.46×
Wisconsin14,5640.37×
North Dakota14,3722.69×
New Hampshire14,1641.38×
Minnesota14,0970.38×
Wyoming13,9063.61×
Nebraska13,8701.06×
Connecticut13,8490.53×
New Mexico13,7981.06×
Rhode Island13,6771.65×
Maine13,6691.47×
Utah13,4960.58×
Vermont13,4532.95×
Maryland13,3420.3×
Massachusetts12,8790.25×
Washington, District of Columbia8,8441.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kustom Kulture audience
BrandAffinityCategory
Israel5.94×Travel & Leisure
Urban Outfitters3.99×Shopping
Keith Stanfield12.35×Movies & TV
Vocal harmony6.71×Music & Radio
Dog breed1.67×Pets & Animals
Goop7.33×Internet & Social Media
Hibachi10.65×Food & Beverages
Embroidery Library19.85×Home & Garden
Grinch5.04×Movies & TV
Wok8.18×Food & Beverages
Governor of Michigan8.87×Politics & Society
No Escape (1994 film)13.5×Movies & TV
Google Home7.45×Technology & Electronics
Combat sport1.83×Sports
Hipster10.99×Politics & Society
N1 road (South Africa)4.58×Travel & Leisure
Gift registry14.21×Kids & Family
Bank account2.55×Business & Career
Minnesota1.76×Travel & Leisure
La Jolla8.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kustom Kulture audience
TraitClusterScore
Risk AppetiteTHRILL2.94
PatriotismCONSERVATISM2.64
Luxury OrientationPREMIUM1.88
ExtroversionTHRILL1.79
Early Adopter MentalityPOWER1.7
DIY MentalityTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Kustom Kulture
CountryShare
United States56.2%
France4.7%
Australia4.6%

See Kustom Kulture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Kustom Kulture have in United States?

Kustom Kulture has an estimated audience of 2,598,236 people in United States, concentrated in Ohio and California.

What is the gender split and age of Kustom Kulture fans?

16.5% of Kustom Kulture fans are female, 83.5% are male, with an average age of 41.1 years.

Which brands do Kustom Kulture fans like most?

Kustom Kulture fans show strongest brand affinity for Israel (5.94×), Urban Outfitters (3.99×), and Keith Stanfield (12.35×) over the country average.

Where do Kustom Kulture fans live in United States?

Kustom Kulture fans in United States are most concentrated in Ohio (reach 470,672), California (reach 387,078), and New York (reach 110,873). These three regions account for the largest share of the active audience.

What other brands do Kustom Kulture fans also like?

Beyond Kustom Kulture itself, the audience over-indexes on Urban Outfitters (3.99×), Keith Stanfield (12.35×), Vocal harmony (6.71×), and Dog breed (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kustom Kulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.