Custom motorcycle Audience in United States

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Custom motorcycle has an estimated audience of 13,075,798 people in United States. 20.8% are female, 79.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Touring motorcycle, Chopper (motorcycle), Cruiser (motorcycle), Motorcycle club, Motorcycle helmet.

The average Custom motorcycle fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Touring motorcycle, Chopper (motorcycle), Cruiser (motorcycle), with strongest over-indexing on Touring motorcycle (19.63× the country average). Demographically, the Custom motorcycle audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Custom motorcycle fans

Demographic split for Custom motorcycle audience in United States
MetricValue
Female20.8%
Male79.2%
Average age37.4
Estimated audience size13,075,798

Audience persona

The typical Custom motorcycle fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Custom motorcycle in United States
RegionReachAffinity
California1,711,1941.19×
Texas1,336,5841.19×
Florida836,4070.94×
Georgia506,7691.26×
New York503,1560.69×
North Carolina485,5611.23×
Illinois418,5200.96×
Ohio391,3400.97×
Pennsylvania370,6150.84×
Arizona331,5041.24×
Michigan286,1390.84×
Virginia273,5520.86×
Tennessee272,0761.04×
Washington262,2871×
Indiana252,7091.06×
New Jersey250,4310.75×
South Carolina235,6901.2×
Colorado230,9291.12×
Missouri230,5231.09×
Oklahoma187,5221.29×
Massachusetts185,3620.72×
Wisconsin183,6540.93×
Kentucky182,1991.11×
Alabama167,2580.92×
Louisiana166,2390.99×
Minnesota164,0870.88×
Maryland153,2650.68×
Oregon151,4901.01×
Nevada148,9101.18×
Utah144,3491.23×
Kansas132,0861.28×
Iowa118,4291.1×
Arkansas107,4771×
Connecticut106,0610.81×
Mississippi98,9840.92×
New Mexico80,1621.22×
Nebraska71,4261.09×
Idaho70,2201.07×
West Virginia65,8271.08×
Hawaii65,0771.16×
New Hampshire56,1091.09×
Maine40,6100.87×
South Dakota39,9551.32×
Montana37,5181.03×
Rhode Island29,7990.72×
North Dakota28,4661.06×
Delaware24,2600.67×
Alaska21,5190.77×
Wyoming20,1981.04×
Washington, District of Columbia18,6840.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Custom motorcycle audience
BrandAffinityCategory
Touring motorcycle19.63×Cars & Mobility
Chopper (motorcycle)18.92×Cars & Mobility
Cruiser (motorcycle)21.03×Cars & Mobility
Motorcycle club12.03×Cars & Mobility
Motorcycle helmet13.54×Cars & Mobility
Motorcycle sport10.64×Sports
Motorcycling8.5×Cars & Mobility
Motorcycle accessories11.88×Cars & Mobility
Sport bike10.36×Cars & Mobility
Motorcycle racing7.05×Cars & Mobility
Harley-Davidson7.9×Cars & Mobility
Kawasaki11.17×Cars & Mobility
AutoZone3.84×Cars & Mobility
Google Voice10.13×Technology & Electronics
Indian (motorcycle)10.03×Cars & Mobility
Softail20.12×Cars & Mobility
American Chopper11.38×Cars & Mobility
Ducati11.29×Cars & Mobility
Harley-Davidson Street22.03×
Triumph Motorcycles Ltd13.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Custom motorcycle audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
Risk AppetiteTHRILL2.08
PatriotismCONSERVATISM1.84
Early Adopter MentalityPOWER1.62
DIY MentalityTHRILL1.61
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Custom motorcycle
CountryShare
United States16.7%
Japan7.9%
China6.8%

See Custom motorcycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Custom motorcycle have in United States?

Custom motorcycle has an estimated audience of 13,075,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Custom motorcycle fans?

20.8% of Custom motorcycle fans are female, 79.2% are male, with an average age of 37.4 years.

Which brands do Custom motorcycle fans like most?

Custom motorcycle fans show strongest brand affinity for Touring motorcycle (19.63×), Chopper (motorcycle) (18.92×), and Cruiser (motorcycle) (21.03×) over the country average.

Where do Custom motorcycle fans live in United States?

Custom motorcycle fans in United States are most concentrated in California (reach 1,711,194), Texas (reach 1,336,584), and Florida (reach 836,407). These three regions account for the largest share of the active audience.

What other brands do Custom motorcycle fans also like?

Beyond Custom motorcycle itself, the audience over-indexes on Chopper (motorcycle) (18.92×), Cruiser (motorcycle) (21.03×), Motorcycle club (12.03×), and Motorcycle helmet (13.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.