Rascasse Audience Intelligence

Custom motorcycle Audience in United States

A data profile of the people who buy, follow and care about Custom motorcycle in United States — modelled from more than twelve digital signal sources. Custom motorcycle has an estimated audience of 13,075,798 people in United States.

#1810among Topic in United States#98in Cars & Mobility

The average Custom motorcycle fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Chopper (motorcycle), Cruiser (motorcycle), with strongest over-indexing on Touring motorcycle (19.63× the country average).

Demographically, the Custom motorcycle audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Custom motorcycle fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Custom motorcycle profile in United States.

Audience size
13.1M
in United States
Gender
20.8%♀
79.2% male
Age
37.4
average years
Country rank
#2724
Topic in United States
Fig. 01

Search interest · 12-month trend

+199%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Custom motorcycle fans

20.8% are female, 79.2% are male, average age 37.4.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Custom motorcycle audience in United States
MetricValue
Female20.8%
Male79.2%
Average age37.4
Estimated audience size13,075,798
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Custom motorcycle audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Custom motorcycle audience comes from United States.

Worldwide audience distribution share by country for Custom motorcycle
CountryShare
United States16.7%
Japan7.9%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Custom motorcycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Custom motorcycle fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.24×
02Oklahoma~200K1.23×
03Arizona~300K1.22×
04Utah~100K1.21×
05Nevada~100K1.18×
06New Mexico~80K1.16×
07Kansas~100K1.11×
08Idaho~70K1.11×
09Hawaii~60K1.11×
10South Dakota~30K1.10×
11Georgia~400K1.08×
12Missouri~200K1.08×
13Kentucky~200K1.08×
14Texas~1M1.07×
15South Carolina~200K1.07×
16West Virginia~60K1.07×
17New Hampshire~60K1.07×
18Nebraska~70K1.04×
19Indiana~200K1.03×
20Colorado~200K1.03×
21Washington~300K1.02×
22Oregon~200K1.02×
23Arkansas~100K1.02×
24Montana~40K1.02×
25Tennessee~300K1.01×
26Iowa~100K1.00×
27North Carolina~400K0.99×
28North Dakota~30K0.99×
29Alabama~200K0.98×
30Louisiana~200K0.97×
31Alaska~30K0.97×
32Ohio~400K0.96×
33Wisconsin~200K0.96×
34Maine~40K0.96×
35Mississippi~100K0.95×
36Vermont~20K0.95×
37Delaware~30K0.94×
38Minnesota~200K0.93×
39Connecticut~100K0.93×
40Rhode Island~40K0.92×
41Florida~800K0.90×
42Pennsylvania~400K0.90×
43Illinois~400K0.89×
44Virginia~300K0.86×
45Washington, District of Columbia~30K0.85×
46Michigan~300K0.84×
47New Jersey~300K0.83×
48Massachusetts~200K0.80×
49Maryland~200K0.79×
50New York~500K0.72×
Fig. 06

Affinity by region

Affinity by region — Custom motorcycle, United States
0.72×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Custom motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Custom motorcycle audience
#·InterestCategoryAffinity×
01Harley-Davidson StreetPOI22.03×
02Cruiser (motorcycle)Cars & Mobility21.03×
03SoftailCars & Mobility20.12×
04Touring motorcycleCars & Mobility19.63×
05Chopper (motorcycle)Cars & Mobility18.92×
06Triumph Motorcycles LtdCars & Mobility13.78×
07Motorcycle helmetCars & Mobility13.54×
08Motorcycle clubCars & Mobility12.03×
09Motorcycle accessoriesCars & Mobility11.88×
10American ChopperCars & Mobility11.38×
11DucatiCars & Mobility11.29×
12KawasakiCars & Mobility11.17×
13Motorcycle sportSports10.64×
14Sport bikeCars & Mobility10.36×
15Google VoiceTechnology & Electronics10.13×
16Indian (motorcycle)Cars & Mobility10.03×
17MotorcyclingCars & Mobility8.50×
18Harley-DavidsonCars & Mobility7.90×
19Motorcycle racingCars & Mobility7.05×
20AutoZoneCars & Mobility3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Custom motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Custom motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Risk AppetiteTHRILL1.58×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Custom motorcycle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
IndulgenceJOY0.85×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Custom motorcycle have in United States?

Custom motorcycle has an estimated audience of 13,075,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Custom motorcycle fans?

20.8% of Custom motorcycle fans are female, 79.2% are male, with an average age of 37.4 years.

03

Which brands do Custom motorcycle fans like most?

Custom motorcycle fans show strongest brand affinity for Touring motorcycle (19.63×), Chopper (motorcycle) (18.92×), and Cruiser (motorcycle) (21.03×) over the country average.

04

Where do Custom motorcycle fans live in United States?

Custom motorcycle fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Custom motorcycle fans also like?

Beyond Custom motorcycle itself, the audience over-indexes on Chopper (motorcycle) (18.92×), Cruiser (motorcycle) (21.03×), Motorcycle club (12.03×), and Motorcycle helmet (13.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Custom motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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