Motorcycling Audience in United States

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Motorcycling has an estimated audience of 25,296,995 people in United States. 22.0% are female, 78.0% are male, average age 38.6. Top regions: California, Colorado, Texas. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Hipster, Historic site.

The average Motorcycling fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (9.64× the country average). Demographically, the Motorcycling audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motorcycling fans

Demographic split for Motorcycling audience in United States
MetricValue
Female22.0%
Male78.0%
Average age38.6
Estimated audience size25,296,995

Audience persona

The typical Motorcycling fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Motorcycling in United States
RegionReachAffinity
California2,176,4060.78×
Colorado1,375,4963.45×
Texas1,228,4900.56×
Florida963,4800.56×
Michigan681,0261.03×
Pennsylvania618,9410.73×
Arizona567,1171.1×
Ohio551,8170.71×
New York534,8560.38×
North Carolina532,5250.7×
Illinois454,2350.54×
Indiana397,6740.86×
Tennessee393,7980.78×
Missouri392,6130.96×
Georgia389,3300.5×
Washington374,8890.74×
Wisconsin355,2210.93×
Virginia354,2130.57×
Minnesota353,2260.97×
Oregon301,4501.04×
South Carolina286,6310.75×
Nevada284,1741.16×
Oklahoma275,5980.98×
Alabama268,1250.76×
Iowa252,8411.21×
Kentucky252,4750.8×
Arkansas233,8421.12×
Kansas220,0131.1×
New Jersey214,6160.33×
Massachusetts205,5870.41×
Louisiana198,0310.61×
Utah194,6630.86×
Idaho194,2351.53×
New Mexico184,4741.45×
South Dakota180,6063.09×
Nebraska178,6991.41×
Montana176,9192.52×
Maryland165,4060.38×
Mississippi151,8590.73×
Wyoming120,5703.22×
West Virginia118,4021.01×
Connecticut106,6080.42×
New Hampshire99,8541×
North Dakota96,6601.86×
Maine74,2100.82×
Hawaii51,6090.47×
Vermont49,0531.1×
Alaska41,7020.77×
Delaware38,7080.55×
Rhode Island36,5730.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycling audience
BrandAffinityCategory
Vocal harmony9.64×Music & Radio
Grinch6.55×Movies & TV
Governor of Michigan11.03×Politics & Society
Hipster14.08×Politics & Society
Historic site6.07×Arts & Culture
Goop7.25×Internet & Social Media
Wok8.45×Food & Beverages
Hibachi9.32×Food & Beverages
Elsword18.48×Games
Google Home6.99×Technology & Electronics
Urban Outfitters1.9×Shopping
No Escape (1994 film)10.2×Movies & TV
El Paso County, Colorado11.61×Travel & Leisure
Grace Slick7.75×Music & Radio
Cherish (group)9.58×Music & Radio
Israel1.84×Travel & Leisure
N1 road (South Africa)3.6×Travel & Leisure
La Jolla7.97×Travel & Leisure
Gift registry10.92×Kids & Family
La Opinión5.8×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycling audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.23
Sports ActivityPOWER1.22
Luxury OrientationPREMIUM1.19
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Motorcycling
CountryShare
United States17.4%
Italy6.1%
Japan5.7%

See Motorcycling audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorcycling have in United States?

Motorcycling has an estimated audience of 25,296,995 people in United States, concentrated in California and Colorado.

What is the gender split and age of Motorcycling fans?

22.0% of Motorcycling fans are female, 78.0% are male, with an average age of 38.6 years.

Which brands do Motorcycling fans like most?

Motorcycling fans show strongest brand affinity for Vocal harmony (9.64×), Grinch (6.55×), and Governor of Michigan (11.03×) over the country average.

Where do Motorcycling fans live in United States?

Motorcycling fans in United States are most concentrated in California (reach 2,176,406), Colorado (reach 1,375,496), and Texas (reach 1,228,490). These three regions account for the largest share of the active audience.

What other brands do Motorcycling fans also like?

Beyond Motorcycling itself, the audience over-indexes on Grinch (6.55×), Governor of Michigan (11.03×), Hipster (14.08×), and Historic site (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.