A data profile of the people who buy, follow and care about Motorcycling in United Kingdom — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 5,182,271 people in United Kingdom.
The average Motorcycling fan in United Kingdom is 42.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Custom motorcycle, Motorcycle accessories, Chopper (motorcycle), with strongest over-indexing on Custom motorcycle (7.99× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycling fan in United Kingdom is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Motorcycling profile in United Kingdom.
22.1% are female, 77.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 42.2 |
| Estimated audience size | 5,182,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Motorcycling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
Where the Motorcycling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~700K | 1.45× | |
| 02 | West Midlands | ~300K | 1.37× | |
| 03 | Yorkshire and the Humber | ~500K | 1.24× | |
| 04 | Wales | ~400K | 1.21× | |
| 05 | East of England | ~600K | 1.18× | |
| 06 | Northern Ireland | ~200K | 1.07× | |
| 07 | North East | ~200K | 1.02× | |
| 08 | South West | ~400K | 0.92× | |
| 09 | South East | ~600K | 0.90× | |
| 10 | East Midlands | ~300K | 0.82× | |
| 11 | North West | ~300K | 0.58× | |
| 12 | England | ~1M | 0.26× |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 7.99× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 7.67× | ||
| 03 | Kawasaki | Cars & Mobility | 7.22× | ||
| 04 | Chopper (motorcycle) | Cars & Mobility | 6.97× | ||
| 05 | Ducati | Cars & Mobility | 6.91× | ||
| 06 | Isle of Man TT | Sports | 6.67× | ||
| 07 | Superbike World Championship | Sports | 6.40× | ||
| 08 | Triumph Motorcycles Ltd | Cars & Mobility | 6.22× | ||
| 09 | GoPro | Technology & Electronics | 5.39× | ||
| 10 | BMW Motorrad | Cars & Mobility | 5.21× | ||
| 11 | Motocross | Sports | 4.31× | ||
| 12 | Vintage car | Cars & Mobility | 4.26× | ||
| 13 | MotoGP | Sports | 3.82× | ||
| 14 | Honda | Cars & Mobility | 3.59× | ||
| 15 | Extreme sport | Sports | 3.36× | ||
| 16 | Motorcycles | Cars & Mobility | 2.52× | ||
| 17 | Autotrader | Cars & Mobility | 2.21× | ||
| 18 | Halfords | Cars & Mobility | 1.79× | ||
| 19 | Screwfix | Home & Garden | 1.64× | ||
| 20 | Toolstation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.60× | |
| Risk Appetite | THRILL | 1.89× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Motorcycling has an estimated audience of 5,182,271 people in United Kingdom, concentrated in England and Scotland.
22.1% of Motorcycling fans are female, 77.9% are male, with an average age of 42.2 years.
Motorcycling fans show strongest brand affinity for Custom motorcycle (7.99×), Motorcycle accessories (7.67×), and Chopper (motorcycle) (6.97×) over the country average.
Motorcycling fans in United Kingdom are most concentrated in England (reach ~1M), Scotland (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Motorcycling itself, the audience over-indexes on Motorcycle accessories (7.67×), Chopper (motorcycle) (6.97×), Kawasaki (7.22×), and Extreme sport (3.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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