A data profile of the people who buy, follow and care about Motorcycling in Italy — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 8,919,833 people in Italy.
Motorcycling has an estimated audience of 8,919,833 people in Italy. 27.3% are female, 72.7% are male, average age 38.3. Top brand affinities: Motorcycle accessories, Custom motorcycle, Touring motorcycle, MotoGP, Cruiser (motorcycle).
Top brand affinities include Motorcycle accessories, Custom motorcycle, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (4.59× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Motorcycling fan in Italy is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycling profile in Italy.
27.3% are female, 72.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 38.3 |
| Estimated audience size | 8,919,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Motorcycling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 4.59× | ||
| 02 | Touring motorcycle | Cars & Mobility | 4.59× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 4.59× | ||
| 04 | Bicycle helmet | Cars & Mobility | 4.32× | ||
| 05 | Custom motorcycle | Cars & Mobility | 4.06× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 3.86× | ||
| 07 | Giro d'Italia | Sports | 3.28× | ||
| 08 | Motocross | Sports | 3.20× | ||
| 09 | Extreme sport | Sports | 2.98× | ||
| 10 | Ducati | Cars & Mobility | 2.82× | ||
| 11 | KTM | Cars & Mobility | 2.82× | ||
| 12 | Suzuki | Cars & Mobility | 2.81× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 2.78× | ||
| 14 | Aprilia | Cars & Mobility | 2.77× | ||
| 15 | Honda | Cars & Mobility | 2.48× | ||
| 16 | Robert Redford | Movies & TV | 2.37× | ||
| 17 | Emotional intelligence | Health | 2.26× | ||
| 18 | MotoGP | Sports | 2.21× | ||
| 19 | Motorcycles | Cars & Mobility | 1.84× | ||
| 20 | Formula One | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Tradition | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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