A data profile of the people who buy, follow and care about Motocross in Italy — modelled from more than twelve digital signal sources. Motocross has an estimated audience of 3,804,642 people in Italy.
The average Motocross fan in Italy is 37.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Campania.
Top brand affinities include MotoGP, Motorcycle racing, Motorcycling, with strongest over-indexing on MotoGP (2.22× the country average).
Demographically, the Motocross audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motocross fan in Italy is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motocross profile in Italy.
27.1% are female, 72.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 37.5 |
| Estimated audience size | 3,804,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Motocross audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.8% |
| Japan | 5.0% |
Where the Motocross audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~600K | 1.81× | |
| 02 | Calabria | ~200K | 1.67× | |
| 03 | Trentino-Alto Adige/Südtirol | ~80K | 1.17× | |
| 04 | Piedmont | ~300K | 1.10× | |
| 05 | Campania | ~500K | 1.08× | |
| 06 | Puglia | ~300K | 1.06× | |
| 07 | Lombardy | ~700K | 1.05× | |
| 08 | Marche | ~100K | 1.05× | |
| 09 | Basilicata | ~30K | 0.99× | |
| 10 | Veneto | ~300K | 0.97× | |
| 11 | Sardinia | ~100K | 0.91× | |
| 12 | Emilia-Romagna | ~300K | 0.90× | |
| 13 | Abruzzo | ~70K | 0.86× | |
| 14 | Lazio | ~400K | 0.84× | |
| 15 | Tuscany | ~200K | 0.83× | |
| 16 | Umbria | ~50K | 0.82× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.80× | |
| 18 | Aosta Valley | ~8K | 0.78× | |
| 19 | Molise | ~10K | 0.76× | |
| 20 | Liguria | ~80K | 0.74× |
The strongest cross-interests of the Motocross audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enduro motorcycle | Sports | 4.55× | ||
| 02 | Endurocross | Cars & Mobility | 4.36× | ||
| 03 | Freestyle Motocross | Sports | 4.19× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 3.75× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 3.67× | ||
| 06 | Sport bike | Cars & Mobility | 3.26× | ||
| 07 | Motorcycling | Cars & Mobility | 3.20× | ||
| 08 | Motorcycle sport | Sports | 3.15× | ||
| 09 | Yamaha Motor Company | Cars & Mobility | 3.12× | ||
| 10 | Motorcycle racing | Cars & Mobility | 3.00× | ||
| 11 | Motorcycle club | Cars & Mobility | 2.94× | ||
| 12 | Honda | Cars & Mobility | 2.76× | ||
| 13 | MotoGP | Sports | 2.22× | ||
| 14 | Formula One | Sports | 1.69× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.69× | ||
| 16 | FIFA World Cup | Sports | 1.67× | ||
| 17 | A.C. Milan | Sports | 1.64× | ||
| 18 | UEFA Champions League | Sports | 1.59× | ||
| 19 | TikTok | Internet & Social Media | 1.58× | ||
| 20 | Video games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.56× | |
| Individualism | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.83× | |
| Sustainability | BALANCE | 0.88× |
Motocross has an estimated audience of 3,804,642 people in Italy, concentrated in Lombardy and Sicilia.
27.1% of Motocross fans are female, 72.9% are male, with an average age of 37.5 years.
Motocross fans show strongest brand affinity for MotoGP (2.22×), Motorcycle racing (3×), and Motorcycling (3.2×) over the country average.
Motocross fans in Italy are most concentrated in Lombardy (reach ~700K), Sicilia (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Motocross itself, the audience over-indexes on Motorcycle racing (3×), Motorcycling (3.2×), Motorcycle accessories (3.75×), and Motorcycle sport (3.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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