A data profile of the people who buy, follow and care about Ducati in Italy — modelled from more than twelve digital signal sources. Ducati has an estimated audience of 4,326,561 people in Italy.
The average Ducati fan in Italy is 39.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include MotoGP, Motorcycle accessories, Motorcycle club, with strongest over-indexing on MotoGP (3.03× the country average).
Demographically, the Ducati audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ducati fan in Italy is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for MotoGP.
The key figures that characterise the Ducati profile in Italy.
31.1% are female, 68.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 39.2 |
| Estimated audience size | 4,326,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Ducati audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 11.9% |
| Japan | 8.0% |
Where the Ducati audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~600K | 1.72× | |
| 02 | Lombardy | ~1M | 1.26× | |
| 03 | Sicilia | ~500K | 1.26× | |
| 04 | Marche | ~100K | 1.23× | |
| 05 | Tuscany | ~300K | 1.19× | |
| 06 | Veneto | ~400K | 1.11× | |
| 07 | Lazio | ~600K | 1.06× | |
| 08 | Piedmont | ~300K | 1.03× | |
| 09 | Liguria | ~100K | 1.01× | |
| 10 | Campania | ~500K | 0.99× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 0.98× | |
| 12 | Puglia | ~300K | 0.96× | |
| 13 | Abruzzo | ~90K | 0.96× | |
| 14 | Calabria | ~100K | 0.94× | |
| 15 | Friuli-Venezia Giulia | ~70K | 0.91× | |
| 16 | Umbria | ~60K | 0.89× | |
| 17 | Basilicata | ~30K | 0.75× | |
| 18 | Sardinia | ~90K | 0.71× | |
| 19 | Molise | ~10K | 0.70× | |
| 20 | Aosta Valley | ~7K | 0.62× |
The strongest cross-interests of the Ducati audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 4.08× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 4.06× | ||
| 03 | Kawasaki | Cars & Mobility | 3.84× | ||
| 04 | Enduro motorcycle | Sports | 3.76× | ||
| 05 | Motorcycle club | Cars & Mobility | 3.68× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.46× | ||
| 07 | Sport bike | Cars & Mobility | 3.43× | ||
| 08 | Suzuki | Cars & Mobility | 3.19× | ||
| 09 | MotoGP | Sports | 3.03× | ||
| 10 | Yamaha Motor Company | Cars & Mobility | 2.89× | ||
| 11 | Sidi | Sports | 2.87× | ||
| 12 | Motorcycling | Cars & Mobility | 2.82× | ||
| 13 | Motorcycle sport | Sports | 2.67× | ||
| 14 | Motorcycle racing | Cars & Mobility | 2.57× | ||
| 15 | Honda | Cars & Mobility | 2.55× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.95× | ||
| 17 | Formula One | Sports | 1.85× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.69× | ||
| 19 | SUVs | Cars & Mobility | 1.58× | ||
| 20 | Video games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Individualism | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Tradition | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.79× |
Ducati's target market in Italy covers an estimated 4,326,561 people, concentrated in Lombardy and Emilia-Romagna.
31.1% of the Ducati audience are female, 68.9% are male, with an average age of 39.2 years.
Ducati fans show strongest brand affinity for MotoGP (3.03×), Motorcycle accessories (4.06×), and Motorcycle club (3.68×) over the country average.
Ducati fans in Italy are most concentrated in Lombardy (reach ~1M), Emilia-Romagna (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ducati itself, the audience over-indexes on Motorcycle accessories (4.06×), Motorcycle club (3.68×), Sport bike (3.43×), and Motorcycle helmet (4.08×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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