A data profile of the people who buy, follow and care about Honda in Italy — modelled from more than twelve digital signal sources. Honda has an estimated audience of 6,003,002 people in Italy.
The average Honda fan in Italy is 39.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include MotoGP, Motorcycle racing, Motorcycle accessories, with strongest over-indexing on MotoGP (2.43× the country average).
Demographically, the Honda audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Honda fan in Italy is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for MotoGP.
The key figures that characterise the Honda profile in Italy.
31.4% are female, 68.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 39.7 |
| Estimated audience size | 6,003,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Honda audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
Where the Honda audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.52× | |
| 02 | Liguria | ~200K | 1.36× | |
| 03 | Lombardy | ~1.5M | 1.26× | |
| 04 | Campania | ~800K | 1.26× | |
| 05 | Lazio | ~900K | 1.25× | |
| 06 | Tuscany | ~500K | 1.17× | |
| 07 | Emilia-Romagna | ~500K | 1.10× | |
| 08 | Veneto | ~500K | 1.07× | |
| 09 | Puglia | ~400K | 1.04× | |
| 10 | Abruzzo | ~100K | 1.04× | |
| 11 | Calabria | ~200K | 1.01× | |
| 12 | Marche | ~200K | 1.01× | |
| 13 | Piedmont | ~400K | 0.98× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 15 | Trentino-Alto Adige/Südtirol | ~90K | 0.81× | |
| 16 | Umbria | ~70K | 0.77× | |
| 17 | Basilicata | ~40K | 0.71× | |
| 18 | Sardinia | ~100K | 0.70× | |
| 19 | Molise | ~20K | 0.66× | |
| 20 | Aosta Valley | ~10K | 0.63× |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 2.98× | ||
| 02 | Kawasaki | Cars & Mobility | 2.91× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 2.81× | ||
| 04 | Touring motorcycle | Cars & Mobility | 2.77× | ||
| 05 | Sport bike | Cars & Mobility | 2.71× | ||
| 06 | Ducati | Cars & Mobility | 2.65× | ||
| 07 | Suzuki | Cars & Mobility | 2.65× | ||
| 08 | Motorcycle club | Cars & Mobility | 2.64× | ||
| 09 | Yamaha Motor Company | Cars & Mobility | 2.57× | ||
| 10 | Motorcycle sport | Sports | 2.52× | ||
| 11 | Motorcycling | Cars & Mobility | 2.48× | ||
| 12 | MotoGP | Sports | 2.43× | ||
| 13 | Motorcycle racing | Cars & Mobility | 2.38× | ||
| 14 | Used car | Cars & Mobility | 2.13× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.88× | ||
| 16 | Scooters | Cars & Mobility | 1.85× | ||
| 17 | Tire | Cars & Mobility | 1.72× | ||
| 18 | Formula One | Sports | 1.62× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 20 | SUVs | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Risk Appetite | THRILL | 1.18× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.79× | |
| Creativity | OPEN | 0.80× |
Honda's target market in Italy covers an estimated 6,003,002 people, concentrated in Lombardy and Lazio.
31.4% of the Honda audience are female, 68.6% are male, with an average age of 39.7 years.
Honda fans show strongest brand affinity for MotoGP (2.43×), Motorcycle racing (2.38×), and Motorcycle accessories (2.98×) over the country average.
Honda fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Honda itself, the audience over-indexes on Motorcycle racing (2.38×), Motorcycle accessories (2.98×), Motorcycle sport (2.52×), and Motorcycling (2.48×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.