Motorcycling Audience in Germany
Motorcycling has an estimated audience of 6,594,047 people in Germany. 23.5% are female, 76.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Suzuki, Motocross, Harley-Davidson, Custom motorcycle, Mountain biking.
The average Motorcycling fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Suzuki, Motocross, Harley-Davidson, with strongest over-indexing on Suzuki (6.7× the country average). Demographically, the Motorcycling audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycling fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 38.3 |
| Estimated audience size | 6,594,047 |
Audience persona
The typical Motorcycling fan in Germany is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Suzuki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,192,139 | 1.52× |
| Bayern | 1,238,753 | 1.17× |
| Baden-Württemberg | 873,044 | 0.97× |
| Niedersachsen | 822,843 | 1.28× |
| Hessen | 409,048 | 0.81× |
| Rheinland-Pfalz | 341,165 | 1.03× |
| Schleswig-Holstein | 329,392 | 1.39× |
| Berlin | 255,132 | 0.87× |
| Brandenburg | 222,832 | 1.09× |
| Sachsen | 218,046 | 0.67× |
| Hamburg | 157,090 | 1.05× |
| Sachsen-Anhalt | 129,170 | 0.76× |
| Thüringen | 119,470 | 0.71× |
| Mecklenburg-Vorpommern | 116,889 | 0.93× |
| Saarland | 67,500 | 0.83× |
| Bremen | 51,122 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Suzuki | 6.7× | Cars & Mobility |
| Motocross | 6.18× | Sports |
| Harley-Davidson | 4.78× | Cars & Mobility |
| Custom motorcycle | 4.59× | Cars & Mobility |
| Mountain biking | 3.75× | Sports |
| Catering | 3.97× | Food & Beverages |
| KTM | 5.2× | Cars & Mobility |
| Bicycle helmet | 5.95× | Cars & Mobility |
| Motorcycle helmet | 3.68× | Cars & Mobility |
| Motorcycle accessories | 3.63× | Cars & Mobility |
| Electric guitar | 3.29× | Music & Radio |
| Transfermarkt | 2.04× | Sports |
| Moto Guzzi | 8.39× | Cars & Mobility |
| MotoGP | 3.48× | Sports |
| Kawasaki | 4.32× | Cars & Mobility |
| Chopper (motorcycle) | 4.34× | Cars & Mobility |
| Lieferando.de | 1.62× | Food & Beverages |
| Ducati | 4.42× | Cars & Mobility |
| Anthropology | 3.5× | Business & Career |
| Cro (rapper) | 3.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
See Motorcycling audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorcycling have in Germany?
Motorcycling has an estimated audience of 6,594,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycling fans?
23.5% of Motorcycling fans are female, 76.5% are male, with an average age of 38.3 years.
Which brands do Motorcycling fans like most?
Motorcycling fans show strongest brand affinity for Suzuki (6.7×), Motocross (6.18×), and Harley-Davidson (4.78×) over the country average.
Where do Motorcycling fans live in Germany?
Motorcycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,192,139), Bayern (reach 1,238,753), and Baden-Württemberg (reach 873,044). These three regions account for the largest share of the active audience.
What other brands do Motorcycling fans also like?
Beyond Motorcycling itself, the audience over-indexes on Motocross (6.18×), Harley-Davidson (4.78×), Custom motorcycle (4.59×), and Mountain biking (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.