Custom motorcycle Audience in Germany
Custom motorcycle has an estimated audience of 3,511,424 people in Germany. 23.0% are female, 77.0% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle club, Motorcycle helmet, Motorcycling, Motorcycle sport, Harley-Davidson.
The average Custom motorcycle fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle club, Motorcycle helmet, Motorcycling, with strongest over-indexing on Motorcycle club (8.86× the country average). Demographically, the Custom motorcycle audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Custom motorcycle fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 36.8 |
| Estimated audience size | 3,511,424 |
Audience persona
The typical Custom motorcycle fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Motorcycle club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 867,814 | 1.13× |
| Bayern | 612,432 | 1.09× |
| Baden-Württemberg | 560,048 | 1.17× |
| Niedersachsen | 358,266 | 1.05× |
| Hessen | 217,332 | 0.81× |
| Sachsen | 194,961 | 1.13× |
| Rheinland-Pfalz | 167,406 | 0.95× |
| Brandenburg | 138,889 | 1.28× |
| Schleswig-Holstein | 120,570 | 0.96× |
| Berlin | 107,430 | 0.68× |
| Sachsen-Anhalt | 102,744 | 1.13× |
| Thüringen | 92,998 | 1.04× |
| Mecklenburg-Vorpommern | 70,967 | 1.06× |
| Hamburg | 66,915 | 0.84× |
| Saarland | 54,779 | 1.27× |
| Bremen | 23,462 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle club | 8.86× | Cars & Mobility |
| Motorcycle helmet | 9.35× | Cars & Mobility |
| Motorcycling | 6.11× | Cars & Mobility |
| Motorcycle sport | 6.52× | Sports |
| Harley-Davidson | 7.18× | Cars & Mobility |
| Motorcycle accessories | 6.85× | Cars & Mobility |
| Chopper (motorcycle) | 8.79× | Cars & Mobility |
| Cruiser (motorcycle) | 9.13× | Cars & Mobility |
| Touring motorcycle | 7.93× | Cars & Mobility |
| Sport bike | 5.59× | Cars & Mobility |
| Motorcycle racing | 4.79× | Cars & Mobility |
| Indian (motorcycle) | 9× | Cars & Mobility |
| MotoGP | 5.4× | Sports |
| Ducati | 7.17× | Cars & Mobility |
| American Chopper | 8.03× | Cars & Mobility |
| Suzuki | 5.44× | Cars & Mobility |
| Honda | 4.8× | Cars & Mobility |
| BMW Motorrad | 5.58× | Cars & Mobility |
| Kawasaki | 5.69× | Cars & Mobility |
| KTM | 6.03× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.11 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 7.9% |
| China | 6.8% |
See Custom motorcycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Custom motorcycle have in Germany?
Custom motorcycle has an estimated audience of 3,511,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Custom motorcycle fans?
23.0% of Custom motorcycle fans are female, 77.0% are male, with an average age of 36.8 years.
Which brands do Custom motorcycle fans like most?
Custom motorcycle fans show strongest brand affinity for Motorcycle club (8.86×), Motorcycle helmet (9.35×), and Motorcycling (6.11×) over the country average.
Where do Custom motorcycle fans live in Germany?
Custom motorcycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 867,814), Bayern (reach 612,432), and Baden-Württemberg (reach 560,048). These three regions account for the largest share of the active audience.
What other brands do Custom motorcycle fans also like?
Beyond Custom motorcycle itself, the audience over-indexes on Motorcycle helmet (9.35×), Motorcycling (6.11×), Motorcycle sport (6.52×), and Harley-Davidson (7.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.