Rascasse Audience Intelligence

Custom motorcycle Audience in Germany

A data profile of the people who buy, follow and care about Custom motorcycle in Germany — modelled from more than twelve digital signal sources. Custom motorcycle has an estimated audience of 3,511,424 people in Germany.

#1072among Topic in Germany#89in Cars & Mobility

The average Custom motorcycle fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle club, Motorcycle helmet, Motorcycling, with strongest over-indexing on Motorcycle club (8.86× the country average).

Demographically, the Custom motorcycle audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Custom motorcycle fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle club.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Custom motorcycle profile in Germany.

Audience size
3.5M
in Germany
Gender
23.0%♀
77.0% male
Age
36.8
average years
Country rank
#1737
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Custom motorcycle fans

23.0% are female, 77.0% are male, average age 36.8.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Custom motorcycle audience in Germany
MetricValue
Female23.0%
Male77.0%
Average age36.8
Estimated audience size3,511,424
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Custom motorcycle audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Custom motorcycle audience comes from Germany.

Worldwide audience distribution share by country for Custom motorcycle
CountryShare
United States16.7%
Japan7.9%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Custom motorcycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Custom motorcycle fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.16×
02Baden-Württemberg~600K1.15×
03Saarland~50K1.14×
04Mecklenburg-Vorpommern~70K1.10×
05Nordrhein-Westfalen~800K1.07×
06Sachsen~200K1.07×
07Sachsen-Anhalt~100K1.07×
08Bayern~600K1.06×
09Niedersachsen~400K1.04×
10Thüringen~90K1.04×
11Bremen~30K0.99×
12Rheinland-Pfalz~200K0.96×
13Schleswig-Holstein~100K0.94×
14Hamburg~70K0.88×
15Hessen~200K0.86×
16Berlin~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Custom motorcycle, Germany
0.76×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Custom motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Custom motorcycle audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility9.35×
02Cruiser (motorcycle)Cars & Mobility9.13×
03Indian (motorcycle)Cars & Mobility9.00×
04Motorcycle clubCars & Mobility8.86×
05Chopper (motorcycle)Cars & Mobility8.79×
06American ChopperCars & Mobility8.03×
07Touring motorcycleCars & Mobility7.93×
08Harley-DavidsonCars & Mobility7.18×
09DucatiCars & Mobility7.17×
10Yamaha Motor CompanyCars & Mobility6.95×
11Motorcycle accessoriesCars & Mobility6.85×
12Motorcycle sportSports6.52×
13MotorcyclingCars & Mobility6.11×
14KawasakiCars & Mobility5.69×
15Sport bikeCars & Mobility5.59×
16BMW MotorradCars & Mobility5.58×
17SuzukiCars & Mobility5.44×
18MotoGPSports5.40×
19HondaCars & Mobility4.80×
20Motorcycle racingCars & Mobility4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Custom motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Custom motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Risk AppetiteTHRILL1.48×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Custom motorcycle audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
Convenience OrientationPREMIUM0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Custom motorcycle have in Germany?

Custom motorcycle has an estimated audience of 3,511,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Custom motorcycle fans?

23.0% of Custom motorcycle fans are female, 77.0% are male, with an average age of 36.8 years.

03

Which brands do Custom motorcycle fans like most?

Custom motorcycle fans show strongest brand affinity for Motorcycle club (8.86×), Motorcycle helmet (9.35×), and Motorcycling (6.11×) over the country average.

04

Where do Custom motorcycle fans live in Germany?

Custom motorcycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Custom motorcycle fans also like?

Beyond Custom motorcycle itself, the audience over-indexes on Motorcycle helmet (9.35×), Motorcycling (6.11×), Motorcycle sport (6.52×), and Harley-Davidson (7.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Custom motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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