Motorcycle club Audience in Germany
A data profile of the people who buy, follow and care about Motorcycle club in Germany — modelled from more than twelve digital signal sources. Motorcycle club has an estimated audience of 4,627,357 people in Germany.
The average Motorcycle club fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Motorcycle helmet, Custom motorcycle, Kawasaki, with strongest over-indexing on Motorcycle helmet (17.68× the country average).
Demographically, the Motorcycle club audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Motorcycle club fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
At a glance
The key figures that characterise the Motorcycle club profile in Germany.
Search interest · 12-month trend
Demographics of Motorcycle club fans
23.5% are female, 76.5% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 37.4 |
| Estimated audience size | 4,627,357 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Motorcycle club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 6.9% |
| Japan | 6.8% |
Geography
Where the Motorcycle club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~90K | 1.57× | |
| 02 | Schleswig-Holstein | ~200K | 1.37× | |
| 03 | Niedersachsen | ~600K | 1.26× | |
| 04 | Rheinland-Pfalz | ~300K | 1.15× | |
| 05 | Brandenburg | ~200K | 1.15× | |
| 06 | Bayern | ~800K | 1.11× | |
| 07 | Baden-Württemberg | ~700K | 1.07× | |
| 08 | Hamburg | ~100K | 1.03× | |
| 09 | Bremen | ~40K | 1.01× | |
| 10 | Nordrhein-Westfalen | ~1M | 0.97× | |
| 11 | Mecklenburg-Vorpommern | ~90K | 0.97× | |
| 12 | Thüringen | ~100K | 0.90× | |
| 13 | Sachsen-Anhalt | ~100K | 0.89× | |
| 14 | Hessen | ~300K | 0.86× | |
| 15 | Sachsen | ~200K | 0.86× | |
| 16 | Berlin | ~100K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Motorcycle club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 17.68× | ||
| 02 | Bicycle helmet | Cars & Mobility | 10.77× | ||
| 03 | Kawasaki | Cars & Mobility | 10.75× | ||
| 04 | Moto Guzzi | Cars & Mobility | 9.65× | ||
| 05 | Custom motorcycle | Cars & Mobility | 8.86× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 8.01× | ||
| 07 | Motocross | Sports | 7.72× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 7.58× | ||
| 09 | Suzuki | Cars & Mobility | 7.53× | ||
| 10 | Yamaha Motor Company | Cars & Mobility | 6.70× | ||
| 11 | Cruiser (motorcycle) | Cars & Mobility | 6.64× | ||
| 12 | KTM | Cars & Mobility | 6.40× | ||
| 13 | Harley-Davidson | Cars & Mobility | 6.04× | ||
| 14 | Touring motorcycle | Cars & Mobility | 5.68× | ||
| 15 | Ducati | Cars & Mobility | 5.50× | ||
| 16 | MotoGP | Sports | 5.14× | ||
| 17 | Electric motorcycles and scooters | Cars & Mobility | 4.21× | ||
| 18 | Honda | Cars & Mobility | 3.91× | ||
| 19 | Carcare | Cars & Mobility | 3.68× | ||
| 20 | Vehicles | Cars & Mobility | 1.59× |
Personality of the Motorcycle club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.70× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Luxury Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.97× |
Frequently asked questions
How many fans does Motorcycle club have in Germany?
Motorcycle club has an estimated audience of 4,627,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycle club fans?
23.5% of Motorcycle club fans are female, 76.5% are male, with an average age of 37.4 years.
Which brands do Motorcycle club fans like most?
Motorcycle club fans show strongest brand affinity for Motorcycle helmet (17.68×), Custom motorcycle (8.86×), and Kawasaki (10.75×) over the country average.
Where do Motorcycle club fans live in Germany?
Motorcycle club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Motorcycle club fans also like?
Beyond Motorcycle club itself, the audience over-indexes on Custom motorcycle (8.86×), Kawasaki (10.75×), Motorcycle accessories (7.58×), and Suzuki (7.53×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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