A data profile of the people who buy, follow and care about Motorcycle club in United Kingdom — modelled from more than twelve digital signal sources. Motorcycle club has an estimated audience of 2,997,449 people in United Kingdom.
The average Motorcycle club fan in United Kingdom is 41.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (19.64× the country average).
Demographically, the Motorcycle club audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycle club fan in United Kingdom is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the Motorcycle club profile in United Kingdom.
19.7% are female, 80.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 41.3 |
| Estimated audience size | 2,997,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Motorcycle club audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 6.9% |
| Japan | 6.8% |
Where the Motorcycle club audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 1.17× | |
| 02 | West Midlands | ~100K | 1.14× | |
| 03 | Wales | ~200K | 1.07× | |
| 04 | South East | ~400K | 1.06× | |
| 05 | South West | ~300K | 1.06× | |
| 06 | East of England | ~300K | 1.03× | |
| 07 | North East | ~100K | 1.02× | |
| 08 | East Midlands | ~200K | 0.98× | |
| 09 | Northern Ireland | ~90K | 0.97× | |
| 10 | Yorkshire and the Humber | ~200K | 0.94× | |
| 11 | Scotland | ~200K | 0.93× | |
| 12 | North West | ~300K | 0.88× |
The strongest cross-interests of the Motorcycle club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruiser (motorcycle) | Cars & Mobility | 21.20× | ||
| 02 | Touring motorcycle | Cars & Mobility | 20.45× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 19.64× | ||
| 04 | Custom motorcycle | Cars & Mobility | 15.27× | ||
| 05 | Chopper (motorcycle) | Cars & Mobility | 14.78× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 14.65× | ||
| 07 | Yamaha Motor Company | Cars & Mobility | 11.34× | ||
| 08 | Kawasaki | Cars & Mobility | 10.91× | ||
| 09 | Bicycle helmet | Cars & Mobility | 9.02× | ||
| 10 | Ducati | Cars & Mobility | 8.64× | ||
| 11 | KTM | Cars & Mobility | 8.49× | ||
| 12 | GoPro | Technology & Electronics | 7.79× | ||
| 13 | Antique car | Cars & Mobility | 6.74× | ||
| 14 | Vintage car | Cars & Mobility | 5.61× | ||
| 15 | Extreme sport | Sports | 4.63× | ||
| 16 | MotoGP | Sports | 3.99× | ||
| 17 | Rory McIlroy | Sports | 3.65× | ||
| 18 | Autotrader | Cars & Mobility | 2.77× | ||
| 19 | Halfords | Cars & Mobility | 2.13× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.24× | |
| Risk Appetite | THRILL | 2.39× | |
| Early Adopter Mentality | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Convenience Orientation | PREMIUM | 0.81× |
Motorcycle club has an estimated audience of 2,997,449 people in United Kingdom, concentrated in England and South East.
19.7% of Motorcycle club fans are female, 80.3% are male, with an average age of 41.3 years.
Motorcycle club fans show strongest brand affinity for Motorcycle helmet (19.64×), Touring motorcycle (20.45×), and Custom motorcycle (15.27×) over the country average.
Motorcycle club fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motorcycle club itself, the audience over-indexes on Touring motorcycle (20.45×), Custom motorcycle (15.27×), Motorcycle accessories (14.65×), and Cruiser (motorcycle) (21.2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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