A data profile of the people who buy, follow and care about MotoGP in United Kingdom — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 3,518,294 people in United Kingdom.
The average MotoGP fan in United Kingdom is 41.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East Midlands.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Toolstation, with strongest over-indexing on Motorcycle helmet (9.32× the country average).
Demographically, the MotoGP audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical MotoGP fan in United Kingdom is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the MotoGP profile in United Kingdom.
21.5% are female, 78.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 41.1 |
| Estimated audience size | 3,518,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide MotoGP audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 14.1% |
| United States | 11.4% |
| Spain | 7.1% |
Where the MotoGP audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~400K | 1.63× | |
| 02 | South West | ~400K | 1.38× | |
| 03 | Northern Ireland | ~100K | 1.17× | |
| 04 | East of England | ~300K | 1.07× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | North West | ~400K | 1.03× | |
| 07 | England | ~2.5M | 1.01× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | Scotland | ~300K | 0.84× | |
| 10 | Yorkshire and the Humber | ~200K | 0.77× | |
| 11 | West Midlands | ~100K | 0.70× | |
| 12 | North East | ~90K | 0.70× | |
| 13 | Greater London | ~300K | 0.67× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 9.60× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 9.32× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 9.30× | ||
| 04 | Enduro motorcycle | Sports | 8.14× | ||
| 05 | Superbike World Championship | Sports | 5.80× | ||
| 06 | Charles Leclerc | Sports | 5.08× | ||
| 07 | Max Verstappen | Sports | 4.90× | ||
| 08 | Motorsport | Cars & Mobility | 3.26× | ||
| 09 | Lewis Hamilton | Sports | 3.03× | ||
| 10 | Euro Car Parts | Cars & Mobility | 2.84× | ||
| 11 | Autotrader | Cars & Mobility | 2.61× | ||
| 12 | Toolstation | Home & Garden | 2.53× | ||
| 13 | Halfords | Cars & Mobility | 2.49× | ||
| 14 | Extreme sport | Sports | 2.36× | ||
| 15 | Formula One | Sports | 2.33× | ||
| 16 | Automobiles | Cars & Mobility | 2.11× | ||
| 17 | Electronics | Technology & Electronics | 1.92× | ||
| 18 | SUVs | Cars & Mobility | 1.90× | ||
| 19 | BBC Sport | Sports | 1.54× | ||
| 20 | Screwfix | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Risk Appetite | THRILL | 1.54× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Tradition | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.81× |
MotoGP has an estimated audience of 3,518,294 people in United Kingdom, concentrated in England and South East.
21.5% of MotoGP fans are female, 78.5% are male, with an average age of 41.1 years.
MotoGP fans show strongest brand affinity for Motorcycle helmet (9.32×), Touring motorcycle (9.6×), and Toolstation (2.53×) over the country average.
MotoGP fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East Midlands (reach ~400K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Touring motorcycle (9.6×), Toolstation (2.53×), Automobiles (2.11×), and Cruiser (motorcycle) (9.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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