A data profile of the people who buy, follow and care about Formula One in United Kingdom — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 11,068,707 people in United Kingdom.
The average Formula One fan in United Kingdom is 41.9 years old, more male, and lives primarily in East of England.
The audience is concentrated in East of England, South East, Greater London.
Top brand affinities include Toolstation, Automobiles, Transport, with strongest over-indexing on Toolstation (2.13× the country average).
Demographically, the Formula One audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Formula One fan in United Kingdom is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Toolstation.
The key figures that characterise the Formula One profile in United Kingdom.
27.8% are female, 72.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 41.9 |
| Estimated audience size | 11,068,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Formula One audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~1.5M | 2.56× | |
| 02 | Northern Ireland | ~200K | 1.13× | |
| 03 | East Midlands | ~600K | 1.11× | |
| 04 | South East | ~900K | 0.98× | |
| 05 | South West | ~600K | 0.98× | |
| 06 | Wales | ~400K | 0.95× | |
| 07 | Scotland | ~600K | 0.92× | |
| 08 | Greater London | ~800K | 0.89× | |
| 09 | North West | ~600K | 0.82× | |
| 10 | West Midlands | ~200K | 0.64× | |
| 11 | North East | ~200K | 0.55× | |
| 12 | Yorkshire and the Humber | ~300K | 0.54× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formula racing | Cars & Mobility | 4.99× | ||
| 02 | Charles Leclerc | Sports | 4.45× | ||
| 03 | Max Verstappen | Sports | 4.30× | ||
| 04 | George Russell | Sports | 4.06× | ||
| 05 | Lando Norris | Sports | 3.35× | ||
| 06 | Sky Sports F1 | Sports | 2.88× | ||
| 07 | Euro Car Parts | Cars & Mobility | 2.42× | ||
| 08 | Motorcycle racing | Cars & Mobility | 2.17× | ||
| 09 | Toolstation | Home & Garden | 2.13× | ||
| 10 | Motorsport | Cars & Mobility | 2.09× | ||
| 11 | Autotrader | Cars & Mobility | 2.07× | ||
| 12 | Cars (film) | Movies & TV | 1.99× | ||
| 13 | Engine | Cars & Mobility | 1.92× | ||
| 14 | Sporting Life (British newspaper) | Sports | 1.83× | ||
| 15 | Automobiles | Cars & Mobility | 1.77× | ||
| 16 | Transport | Cars & Mobility | 1.67× | ||
| 17 | Road | Travel & Leisure | 1.67× | ||
| 18 | Training | Sports | 1.58× | ||
| 19 | Halfords | Cars & Mobility | 1.58× | ||
| 20 | SUVs | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Tradition | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.77× |
Formula One has an estimated audience of 11,068,707 people in United Kingdom, concentrated in East of England and South East.
27.8% of Formula One fans are female, 72.2% are male, with an average age of 41.9 years.
Formula One fans show strongest brand affinity for Toolstation (2.13×), Automobiles (1.77×), and Transport (1.67×) over the country average.
Formula One fans in United Kingdom are most concentrated in East of England (reach ~1.5M), South East (reach ~900K), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Automobiles (1.77×), Transport (1.67×), Max Verstappen (4.3×), and Autotrader (2.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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