Formula One Audience in Mexico
Formula One has an estimated audience of 3,878,427 people in Mexico. 33.7% are female, 66.3% are male, average age 35.2. Top brand affinities: AutoZone, Italika, Porsche, Max Verstappen, BMW.
Top brand affinities include AutoZone, Italika, Porsche, with strongest over-indexing on AutoZone (1.61× the country average). Demographically, the Formula One audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Formula One fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 35.2 |
| Estimated audience size | 3,878,427 |
Audience persona
The typical Formula One fan in Mexico is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for AutoZone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 1.61× | Cars & Mobility |
| Italika | 1.53× | Cars & Mobility |
| Porsche | 2.06× | Cars & Mobility |
| Max Verstappen | 2.38× | Sports |
| BMW | 1.63× | Cars & Mobility |
| Engine | 1.54× | Cars & Mobility |
| Audi | 1.78× | Cars & Mobility |
| Ferrari | 2.27× | Cars & Mobility |
| Lamborghini | 2.05× | Cars & Mobility |
| Carros | 1.64× | Travel & Leisure |
| Tire | 1.56× | Cars & Mobility |
| Mercedes-Benz | 1.52× | Cars & Mobility |
| Internal combustion engine | 1.57× | Cars & Mobility |
| Motorcycle racing | 1.71× | Cars & Mobility |
| Motorcycle sport | 1.52× | Sports |
| Red Bull Racing | 1.79× | Sports |
| Kawasaki | 1.71× | Cars & Mobility |
| Commercial vehicle | 1.6× | Cars & Mobility |
| Hybrids | 1.54× | Cars & Mobility |
| Yamaha Corporation | 1.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.81 |
| Luxury Orientation | PREMIUM | 1.66 |
| Travelling | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United Kingdom | 9.1% |
| Germany | 9.1% |
See Formula One audiences in other countries
More Motorsport audiences in Mexico
- Max Verstappen (1,602,567)
- Red Bull Racing (1,545,359)
- Charles Leclerc (945,973)
- MotoGP (839,457)
- Sergio Pérez (835,194)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.