A data profile of the people who buy, follow and care about Formula One in Mexico — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 4,613,566 people in Mexico.
Formula One has an estimated audience of 4,613,566 people in Mexico. 33.7% are female, 66.3% are male, average age 35.2. Top brand affinities: AutoZone, Italika, Max Verstappen, Porsche, BMW.
Top brand affinities include AutoZone, Italika, Max Verstappen, with strongest over-indexing on AutoZone (1.61× the country average).
Demographically, the Formula One audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Formula One fan in Mexico is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.
The key figures that characterise the Formula One profile in Mexico.
33.7% are female, 66.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 35.2 |
| Estimated audience size | 4,613,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Formula One audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 2.38× | ||
| 02 | Ferrari | Cars & Mobility | 2.27× | ||
| 03 | Porsche | Cars & Mobility | 2.06× | ||
| 04 | Lamborghini | Cars & Mobility | 2.05× | ||
| 05 | Red Bull Racing | Sports | 1.79× | ||
| 06 | Audi | Cars & Mobility | 1.78× | ||
| 07 | Motorcycle racing | Cars & Mobility | 1.71× | ||
| 08 | Kawasaki | Cars & Mobility | 1.71× | ||
| 09 | Yamaha Corporation | Technology & Electronics | 1.65× | ||
| 10 | Carros | Travel & Leisure | 1.64× | ||
| 11 | BMW | Cars & Mobility | 1.63× | ||
| 12 | AutoZone | Cars & Mobility | 1.61× | ||
| 13 | Commercial vehicle | Cars & Mobility | 1.60× | ||
| 14 | Internal combustion engine | Cars & Mobility | 1.57× | ||
| 15 | Tire | Cars & Mobility | 1.56× | ||
| 16 | Engine | Cars & Mobility | 1.54× | ||
| 17 | Hybrids | Cars & Mobility | 1.54× | ||
| 18 | Italika | Cars & Mobility | 1.53× | ||
| 19 | Mercedes-Benz | Cars & Mobility | 1.52× | ||
| 20 | Motorcycle sport | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Luxury Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Community Orientation | OPEN | 0.92× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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