A data profile of the people who buy, follow and care about Formula One in Canada — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 3,540,619 people in Canada.
The average Formula One fan in Canada is 36.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Cars (film), Motor vehicle, Car classification, with strongest over-indexing on Cars (film) (2.75× the country average).
Demographically, the Formula One audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Formula One fan in Canada is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Cars (film).
The key figures that characterise the Formula One profile in Canada.
24.6% are female, 75.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 36.4 |
| Estimated audience size | 3,540,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Formula One audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~1.5M | 1.56× | |
| 02 | Nova Scotia | ~100K | 1.48× | |
| 03 | British Columbia | ~400K | 1.25× | |
| 04 | Manitoba | ~90K | 1.07× | |
| 05 | Quebec | ~600K | 1.05× | |
| 06 | Saskatchewan | ~70K | 1.05× | |
| 07 | Alberta | ~300K | 0.93× | |
| 08 | Prince Edward Island | ~10K | 0.90× | |
| 09 | New Brunswick | ~40K | 0.77× | |
| 10 | Newfoundland and Labrador | ~20K | 0.70× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 3.50× | ||
| 02 | Car classification | Cars & Mobility | 3.41× | ||
| 03 | Polishing | Home & Garden | 3.35× | ||
| 04 | Lewis Hamilton | Sports | 3.16× | ||
| 05 | Lamborghini | Cars & Mobility | 3.12× | ||
| 06 | Motorcycle racing | Cars & Mobility | 2.80× | ||
| 07 | Cars (film) | Movies & TV | 2.75× | ||
| 08 | Motorcycle sport | Sports | 2.68× | ||
| 09 | Porsche | Cars & Mobility | 2.64× | ||
| 10 | Commercial vehicle | Cars & Mobility | 2.55× | ||
| 11 | Muscle car | Cars & Mobility | 2.49× | ||
| 12 | Motorcycling | Cars & Mobility | 2.35× | ||
| 13 | Motorsport | Cars & Mobility | 2.16× | ||
| 14 | Engine | Cars & Mobility | 2.00× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.82× | ||
| 16 | Réseau des sports | Sports | 1.70× | ||
| 17 | RVs | Cars & Mobility | 1.68× | ||
| 18 | NHL (video game series) | Games | 1.67× | ||
| 19 | FIFA World Cup | Sports | 1.53× | ||
| 20 | SUVs | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Social Media Usage | JOY | 1.35× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.35× | |
| Early Adopter Mentality | POWER | 0.39× | |
| Urban Lifestyle | OPEN | 0.63× |
Formula One has an estimated audience of 3,540,619 people in Canada, concentrated in Ontario and Quebec.
24.6% of Formula One fans are female, 75.4% are male, with an average age of 36.4 years.
Formula One fans show strongest brand affinity for Cars (film) (2.75×), Motor vehicle (1.82×), and Car classification (3.41×) over the country average.
Formula One fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~600K), and British Columbia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Motor vehicle (1.82×), Car classification (3.41×), FIFA World Cup (1.53×), and Réseau des sports (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.