Formula One Audience in Brazil
Formula One has an estimated audience of 6,989,864 people in Brazil. 31.1% are female, 68.9% are male, average age 38.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Betano, Transport, Gabriel Bortoleto, Batman, Bus.
The average Formula One fan in Brazil is 38.8 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Betano, Transport, Gabriel Bortoleto, with strongest over-indexing on Betano (1.69× the country average). Demographically, the Formula One audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Formula One fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 38.8 |
| Estimated audience size | 6,989,864 |
Audience persona
The typical Formula One fan in Brazil is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Betano.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,212,977 | 1.25× |
| Minas Gerais | 1,239,357 | 1.22× |
| Rio de Janeiro | 1,194,858 | 1.29× |
| Bahia | 1,178,043 | 1.81× |
| Santa Catarina | 636,694 | 1.41× |
| Paraná | 591,159 | 0.98× |
| Rio Grande do Sul | 589,643 | 1.01× |
| Ceará | 470,124 | 1.09× |
| Pernambuco | 459,944 | 1.02× |
| Espírito Santo | 299,816 | 1.46× |
| Sergipe | 244,430 | 2.38× |
| Federal District | 227,681 | 1.39× |
| Goiás | 205,654 | 0.55× |
| Amazonas | 130,541 | 0.76× |
| Paraíba | 125,653 | 0.63× |
| Maranhão | 123,223 | 0.5× |
| Pará | 101,231 | 0.31× |
| Rondônia | 88,922 | 1.08× |
| Rio Grande do Norte | 82,237 | 0.5× |
| Alagoas | 77,932 | 0.54× |
| Piauí | 76,933 | 0.56× |
| Mato Grosso | 76,263 | 0.41× |
| Mato Grosso do Sul | 73,257 | 0.51× |
| Amapá | 51,935 | 1.49× |
| Tocantins | 48,797 | 0.75× |
| Roraima | 38,910 | 1.4× |
| Acre | 23,130 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 1.69× | Games |
| Transport | 1.53× | Cars & Mobility |
| Gabriel Bortoleto | 3.28× | Sports |
| Batman | 1.51× | Movies & TV |
| Bus | 2.19× | Cars & Mobility |
| WebMotors | 1.78× | Cars & Mobility |
| SUVs | 1.67× | Cars & Mobility |
| Engine | 2.24× | Cars & Mobility |
| Lewis Hamilton | 3.4× | Sports |
| Honda | 1.6× | Cars & Mobility |
| Consortium | 1.55× | Business & Career |
| Charles Leclerc | 3.85× | Sports |
| Max Verstappen | 2.43× | Sports |
| Volkswagen | 1.52× | Cars & Mobility |
| Lando Norris | 3.28× | Sports |
| Auto mechanic | 2.3× | Cars & Mobility |
| Fiat | 1.57× | Cars & Mobility |
| Tractor | 1.66× | Cars & Mobility |
| MotoGP | 3.14× | Sports |
| Sweepstakes | 1.93× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.47 |
| Need for Security | CONSERVATISM | 1.64 |
| Risk Appetite | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.62 |
| Family Orientation | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United Kingdom | 9.1% |
| Germany | 9.1% |
See Formula One audiences in other countries
More Motorsport audiences in Brazil
- Max Verstappen (4,809,740)
- Gabriel Bortoleto (3,590,550)
- Ayrton Senna (3,442,364)
- Lewis Hamilton (2,876,510)
- MotoGP (2,855,578)
Frequently asked questions
How many fans does Formula One have in Brazil?
Formula One has an estimated audience of 6,989,864 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Formula One fans?
31.1% of Formula One fans are female, 68.9% are male, with an average age of 38.8 years.
Which brands do Formula One fans like most?
Formula One fans show strongest brand affinity for Betano (1.69×), Transport (1.53×), and Gabriel Bortoleto (3.28×) over the country average.
Where do Formula One fans live in Brazil?
Formula One fans in Brazil are most concentrated in São Paulo (reach 3,212,977), Minas Gerais (reach 1,239,357), and Rio de Janeiro (reach 1,194,858). These three regions account for the largest share of the active audience.
What other brands do Formula One fans also like?
Beyond Formula One itself, the audience over-indexes on Transport (1.53×), Gabriel Bortoleto (3.28×), Batman (1.51×), and Bus (2.19×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.