Formula One Audience in Spain
Formula One has an estimated audience of 5,968,354 people in Spain. 28.6% are female, 71.4% are male, average age 41.5. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: MotoGP, Automobiles, Fernando Alonso, Motorcycle sport, Engine.
The average Formula One fan in Spain is 41.5 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include MotoGP, Automobiles, Fernando Alonso, with strongest over-indexing on MotoGP (2.13× the country average). Demographically, the Formula One audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Formula One fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 41.5 |
| Estimated audience size | 5,968,354 |
Audience persona
The typical Formula One fan in Spain is more male, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for MotoGP.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,600,561 | 1.27× |
| Community of Madrid | 1,464,098 | 1.25× |
| Andalusia | 1,387,132 | 1.01× |
| Comunidad Valenciana | 597,099 | 0.76× |
| Balearic Islands | 457,800 | 2.34× |
| Canary Islands | 445,820 | 1.28× |
| Basque Autonomous Country | 247,746 | 0.95× |
| Galicia | 218,311 | 0.67× |
| Castile and León | 215,001 | 0.71× |
| Region of Murcia | 205,357 | 0.86× |
| Castilla-La Mancha | 165,270 | 0.59× |
| Principality of Asturias | 157,658 | 0.96× |
| Aragon | 122,430 | 0.67× |
| La Rioja | 81,307 | 1.79× |
| Extremadura | 81,287 | 0.54× |
| Cantabria | 60,230 | 0.69× |
| Navarre | 56,344 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 2.13× | Sports |
| Automobiles | 1.8× | Cars & Mobility |
| Fernando Alonso | 2.44× | Sports |
| Motorcycle sport | 2.02× | Sports |
| Engine | 1.78× | Cars & Mobility |
| Motorcycle racing | 1.93× | Cars & Mobility |
| Motorcycle club | 1.99× | Cars & Mobility |
| Motor vehicle | 1.51× | Cars & Mobility |
| Sport bike | 1.96× | Cars & Mobility |
| Motorcycle accessories | 2.13× | Cars & Mobility |
| Motorcycling | 1.67× | Cars & Mobility |
| RAC 1 | 2.49× | Music & Radio |
| Motorcycle helmet | 2.1× | Cars & Mobility |
| Hybrids | 1.69× | Cars & Mobility |
| Business travel | 2.86× | Business & Career |
| Touring motorcycle | 2.14× | Cars & Mobility |
| Bild | 1.85× | News |
| Motorsport | 1.55× | Cars & Mobility |
| Honda | 1.76× | Cars & Mobility |
| El Nacional (Caracas) | 1.72× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
| Risk Appetite | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United Kingdom | 9.1% |
| Germany | 9.1% |
See Formula One audiences in other countries
More Motorsport audiences in Spain
- MotoGP (11,952,504)
- MOTO GP (INDONESIA) (7,923,359)
- MotoGP (5,788,461)
- Fernando Alonso (5,012,462)
- Marc Márquez (2,566,836)
Frequently asked questions
How many fans does Formula One have in Spain?
Formula One has an estimated audience of 5,968,354 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Formula One fans?
28.6% of Formula One fans are female, 71.4% are male, with an average age of 41.5 years.
Which brands do Formula One fans like most?
Formula One fans show strongest brand affinity for MotoGP (2.13×), Automobiles (1.8×), and Fernando Alonso (2.44×) over the country average.
Where do Formula One fans live in Spain?
Formula One fans in Spain are most concentrated in Catalonia (reach 1,600,561), Community of Madrid (reach 1,464,098), and Andalusia (reach 1,387,132). These three regions account for the largest share of the active audience.
What other brands do Formula One fans also like?
Beyond Formula One itself, the audience over-indexes on Automobiles (1.8×), Fernando Alonso (2.44×), Motorcycle sport (2.02×), and Engine (1.78×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.