A data profile of the people who buy, follow and care about Formula One in Spain — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 8,271,515 people in Spain.
The average Formula One fan in Spain is 41.5 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include MotoGP, Automobiles, Motorcycle sport, with strongest over-indexing on MotoGP (2.13× the country average).
Demographically, the Formula One audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Formula One fan in Spain is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for MotoGP.
The key figures that characterise the Formula One profile in Spain.
28.6% are female, 71.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 41.5 |
| Estimated audience size | 8,271,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Formula One audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 1.71× | |
| 02 | Catalonia | ~1.5M | 1.21× | |
| 03 | Community of Madrid | ~1.5M | 1.20× | |
| 04 | Canary Islands | ~400K | 1.14× | |
| 05 | La Rioja | ~50K | 1.10× | |
| 06 | Andalusia | ~1.5M | 1.01× | |
| 07 | Principality of Asturias | ~200K | 0.99× | |
| 08 | Basque Autonomous Country | ~300K | 0.98× | |
| 09 | Region of Murcia | ~200K | 0.97× | |
| 10 | Cantabria | ~80K | 0.97× | |
| 11 | Navarre | ~80K | 0.96× | |
| 12 | Extremadura | ~100K | 0.95× | |
| 13 | Aragon | ~200K | 0.94× | |
| 14 | Castile and León | ~300K | 0.91× | |
| 15 | Castilla-La Mancha | ~300K | 0.91× | |
| 16 | Galicia | ~300K | 0.88× | |
| 17 | Comunidad Valenciana | ~700K | 0.87× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business travel | Business & Career | 2.86× | ||
| 02 | RAC 1 | Music & Radio | 2.49× | ||
| 03 | Fernando Alonso | Sports | 2.44× | ||
| 04 | Marc Márquez | Sports | 2.21× | ||
| 05 | Touring motorcycle | Cars & Mobility | 2.14× | ||
| 06 | MotoGP | Sports | 2.13× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.13× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 2.10× | ||
| 09 | Motorcycle sport | Sports | 2.02× | ||
| 10 | Motorcycle club | Cars & Mobility | 1.99× | ||
| 11 | Sport bike | Cars & Mobility | 1.96× | ||
| 12 | Motorcycle racing | Cars & Mobility | 1.93× | ||
| 13 | Automobiles | Cars & Mobility | 1.80× | ||
| 14 | Engine | Cars & Mobility | 1.78× | ||
| 15 | Honda | Cars & Mobility | 1.76× | ||
| 16 | El Nacional (Caracas) | News | 1.72× | ||
| 17 | Hybrids | Cars & Mobility | 1.69× | ||
| 18 | Motorcycling | Cars & Mobility | 1.67× | ||
| 19 | Motorsport | Cars & Mobility | 1.55× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Risk Appetite | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.79× |
Formula One has an estimated audience of 8,271,515 people in Spain, concentrated in Catalonia and Community of Madrid.
28.6% of Formula One fans are female, 71.4% are male, with an average age of 41.5 years.
Formula One fans show strongest brand affinity for MotoGP (2.13×), Automobiles (1.8×), and Motorcycle sport (2.02×) over the country average.
Formula One fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Automobiles (1.8×), Motorcycle sport (2.02×), Engine (1.78×), and Fernando Alonso (2.44×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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