A data profile of the people who buy, follow and care about Engine in United Kingdom — modelled from more than twelve digital signal sources. Engine has an estimated audience of 6,351,154 people in United Kingdom.
The average Engine fan in United Kingdom is 42.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, EBay, Energy, with strongest over-indexing on Breaking news (2.65× the country average).
Demographically, the Engine audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Engine fan in United Kingdom is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Breaking news.
The key figures that characterise the Engine profile in United Kingdom.
23.7% are female, 76.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 42.2 |
| Estimated audience size | 6,351,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Engine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
Where the Engine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.60× | |
| 02 | England | ~5M | 1.56× | |
| 03 | Yorkshire and the Humber | ~800K | 1.55× | |
| 04 | South East | ~800K | 0.98× | |
| 05 | Wales | ~300K | 0.95× | |
| 06 | North East | ~200K | 0.95× | |
| 07 | East Midlands | ~400K | 0.89× | |
| 08 | East of England | ~500K | 0.84× | |
| 09 | Northern Ireland | ~200K | 0.84× | |
| 10 | South West | ~400K | 0.82× | |
| 11 | Scotland | ~400K | 0.73× | |
| 12 | North West | ~400K | 0.53× |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 5.10× | ||
| 02 | Workwear | Fashion & Accessoires | 3.54× | ||
| 03 | 4K resolution | Technology & Electronics | 3.41× | ||
| 04 | Air pollution | Health | 3.39× | ||
| 05 | Public transport | Cars & Mobility | 3.09× | ||
| 06 | Esso | Cars & Mobility | 3.02× | ||
| 07 | Solar energy | Home & Garden | 2.74× | ||
| 08 | Breaking news | Movies & TV | 2.65× | ||
| 09 | Betfair | Games | 2.60× | ||
| 10 | EBay | Shopping | 2.48× | ||
| 11 | Used car | Cars & Mobility | 2.41× | ||
| 12 | Energy | Home & Garden | 2.36× | ||
| 13 | SUVs | Cars & Mobility | 2.24× | ||
| 14 | Wikipedia | Internet & Social Media | 2.13× | ||
| 15 | Autotrader | Cars & Mobility | 2.05× | ||
| 16 | Formula One | Sports | 1.92× | ||
| 17 | William Hill (bookmaker) | Games | 1.84× | ||
| 18 | Internet & Social Media | 1.74× | |||
| 19 | Screwfix | Home & Garden | 1.71× | ||
| 20 | Comedy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Need for Security | CONSERVATISM | 1.62× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× |
Engine has an estimated audience of 6,351,154 people in United Kingdom, concentrated in England and South East.
23.7% of Engine fans are female, 76.3% are male, with an average age of 42.2 years.
Engine fans show strongest brand affinity for Breaking news (2.65×), EBay (2.48×), and Energy (2.36×) over the country average.
Engine fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Engine itself, the audience over-indexes on EBay (2.48×), Energy (2.36×), Esso (3.02×), and Public transport (3.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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