Rascasse Audience Intelligence

Engine Audience in France

A data profile of the people who buy, follow and care about Engine in France — modelled from more than twelve digital signal sources. Engine has an estimated audience of 3,935,780 people in France.

Engine has an estimated audience of 3,935,780 people in France. 20.8% are female, 79.2% are male, average age 39.6. Top brand affinities: Love & Sex, Broadcasting of sports events, Kitchen garden, Christmas Gift, Christmas tree.

Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (159.31× the country average).

Demographically, the Engine audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Engine fan in France is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Love & Sex.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engine profile in France.

Audience size
3.9M
in France
Gender
20.8%
79.2% male
Age
39.6
average years
Country rank
#1018
Topic in France
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engine fans

20.8% are female, 79.2% are male, average age 39.6.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Engine audience in France
MetricValue
Female20.8%
Male79.2%
Average age39.6
Estimated audience size3,935,780
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Engine audience in France
Age bracketShare%
16-1920%
20-2920%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Engine audience comes from France.

Worldwide audience distribution share by country for Engine
CountryShare
United States23.5%
Italy6.6%
Germany6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engine audience
#·InterestCategoryAffinity×
01Love & SexKids & Family159.31×
02Broadcasting of sports eventsMovies & TV29.05×
03Christmas GiftKids & Family23.72×
04Christmas treeKids & Family23.18×
05Kitchen gardenHome & Garden17.14×
06DentistryBusiness & Career15.79×
07Zoom lensTechnology & Electronics13.82×
08Rim (wheel)Cars & Mobility13.32×
09Single-lens reflex cameraTechnology & Electronics10.62×
10Girl powerPolitics & Society9.91×
11Auto showCars & Mobility7.97×
12Sex and the CityMovies & TV7.22×
13HormoneHealth6.60×
14CarcareCars & Mobility5.69×
15Car dealershipCars & Mobility5.04×
16Motorcycle accessoriesCars & Mobility4.46×
17Motorcycle helmetCars & Mobility4.32×
18Custom motorcycleCars & Mobility4.25×
19Permanent residencyBusiness & Career3.91×
20NorautoCars & Mobility2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Engine audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
PatriotismCONSERVATISM1.87×
Need for SecurityCONSERVATISM1.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Engine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.75×
DIY MentalityTHRILL0.77×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →