A data profile of the people who buy, follow and care about Engine in France — modelled from more than twelve digital signal sources. Engine has an estimated audience of 3,935,780 people in France.
Engine has an estimated audience of 3,935,780 people in France. 20.8% are female, 79.2% are male, average age 39.6. Top brand affinities: Love & Sex, Broadcasting of sports events, Kitchen garden, Christmas Gift, Christmas tree.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (159.31× the country average).
Demographically, the Engine audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Engine fan in France is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Engine profile in France.
20.8% are female, 79.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 39.6 |
| Estimated audience size | 3,935,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Engine audience comes from France.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 159.31× | ||
| 02 | Broadcasting of sports events | Movies & TV | 29.05× | ||
| 03 | Christmas Gift | Kids & Family | 23.72× | ||
| 04 | Christmas tree | Kids & Family | 23.18× | ||
| 05 | Kitchen garden | Home & Garden | 17.14× | ||
| 06 | Dentistry | Business & Career | 15.79× | ||
| 07 | Zoom lens | Technology & Electronics | 13.82× | ||
| 08 | Rim (wheel) | Cars & Mobility | 13.32× | ||
| 09 | Single-lens reflex camera | Technology & Electronics | 10.62× | ||
| 10 | Girl power | Politics & Society | 9.91× | ||
| 11 | Auto show | Cars & Mobility | 7.97× | ||
| 12 | Sex and the City | Movies & TV | 7.22× | ||
| 13 | Hormone | Health | 6.60× | ||
| 14 | Carcare | Cars & Mobility | 5.69× | ||
| 15 | Car dealership | Cars & Mobility | 5.04× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 4.46× | ||
| 17 | Motorcycle helmet | Cars & Mobility | 4.32× | ||
| 18 | Custom motorcycle | Cars & Mobility | 4.25× | ||
| 19 | Permanent residency | Business & Career | 3.91× | ||
| 20 | Norauto | Cars & Mobility | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.90× | |
| Patriotism | CONSERVATISM | 1.87× | |
| Need for Security | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| DIY Mentality | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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