A data profile of the people who buy, follow and care about Engine in Canada — modelled from more than twelve digital signal sources. Engine has an estimated audience of 3,555,646 people in Canada.
The average Engine fan in Canada is 39.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ice Hockey World Championships, Bad Bunny, SUVs, with strongest over-indexing on Ice Hockey World Championships (2.13× the country average).
Demographically, the Engine audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Engine fan in Canada is more male, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Engine profile in Canada.
20.6% are female, 79.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 39.8 |
| Estimated audience size | 3,555,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Engine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
Where the Engine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~600K | 1.27× | |
| 02 | Ontario | ~2M | 1.23× | |
| 03 | Saskatchewan | ~100K | 1.16× | |
| 04 | British Columbia | ~600K | 1.07× | |
| 05 | Manitoba | ~100K | 1.06× | |
| 06 | New Brunswick | ~90K | 1.06× | |
| 07 | Nova Scotia | ~100K | 1.01× | |
| 08 | Newfoundland and Labrador | ~50K | 0.90× | |
| 09 | Prince Edward Island | ~10K | 0.85× | |
| 10 | Quebec | ~500K | 0.63× |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.40× | ||
| 02 | Used car | Cars & Mobility | 2.26× | ||
| 03 | Honda | Cars & Mobility | 2.26× | ||
| 04 | Hyundai | Cars & Mobility | 2.26× | ||
| 05 | Solar energy | Home & Garden | 2.26× | ||
| 06 | Vehicle insurance | Cars & Mobility | 2.26× | ||
| 07 | Hatchback | Cars & Mobility | 2.26× | ||
| 08 | Electric vehicle | Cars & Mobility | 2.26× | ||
| 09 | Mazda | Cars & Mobility | 2.26× | ||
| 10 | Cadillac | Cars & Mobility | 2.26× | ||
| 11 | Racing games | Games | 2.26× | ||
| 12 | Volkswagen | Cars & Mobility | 2.22× | ||
| 13 | Ice Hockey World Championships | Sports | 2.13× | ||
| 14 | Formula One | Sports | 2.00× | ||
| 15 | Toyota | Cars & Mobility | 1.99× | ||
| 16 | Nissan | Cars & Mobility | 1.99× | ||
| 17 | Credit (finance) | Business & Career | 1.94× | ||
| 18 | BMW | Cars & Mobility | 1.85× | ||
| 19 | SUVs | Cars & Mobility | 1.77× | ||
| 20 | Subway | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Creativity | OPEN | 0.64× | |
| Design Affinity | PREMIUM | 0.64× |
Engine has an estimated audience of 3,555,646 people in Canada, concentrated in Ontario and British Columbia.
20.6% of Engine fans are female, 79.4% are male, with an average age of 39.8 years.
Engine fans show strongest brand affinity for Ice Hockey World Championships (2.13×), Bad Bunny (3.4×), and SUVs (1.77×) over the country average.
Engine fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Engine itself, the audience over-indexes on Bad Bunny (3.4×), SUVs (1.77×), Used car (2.26×), and Toyota (1.99×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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