Used car Audience in Canada
Used car has an estimated audience of 4,949,497 people in Canada. 30.6% are female, 69.4% are male, average age 40.6. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Car dealership, Family car, Certified Pre-Owned, Credit (finance), Hatchback.
The average Used car fan in Canada is 40.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Car dealership, Family car, Certified Pre-Owned, with strongest over-indexing on Car dealership (3.62× the country average). Demographically, the Used car audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Used car fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 40.6 |
| Estimated audience size | 4,949,497 |
Audience persona
The typical Used car fan in Canada is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Car dealership.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,712,123 | 1.83× |
| British Columbia | 976,890 | 1.32× |
| Alberta | 560,413 | 0.92× |
| Quebec | 478,190 | 0.4× |
| Nova Scotia | 198,087 | 1.34× |
| Manitoba | 149,805 | 0.81× |
| Saskatchewan | 116,387 | 0.74× |
| New Brunswick | 111,148 | 0.97× |
| Newfoundland and Labrador | 75,753 | 1.01× |
| Prince Edward Island | 18,945 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Car dealership | 3.62× | Cars & Mobility |
| Family car | 4.35× | Cars & Mobility |
| Certified Pre-Owned | 4.88× | Cars & Mobility |
| Credit (finance) | 2.72× | Business & Career |
| Hatchback | 3.19× | Cars & Mobility |
| Car finance | 3.47× | Cars & Mobility |
| Bus | 2.54× | Cars & Mobility |
| SUVs | 1.66× | Cars & Mobility |
| Cars (film) | 2.3× | Movies & TV |
| CarGurus | 3.57× | Cars & Mobility |
| Motor vehicle | 1.53× | Cars & Mobility |
| Engine | 2.26× | Cars & Mobility |
| Driving | 2.11× | Cars & Mobility |
| Carfax (company) | 4.91× | Cars & Mobility |
| Tire | 1.92× | Cars & Mobility |
| Muscle car | 2.59× | Cars & Mobility |
| Used Cars | 2.36× | Cars & Mobility |
| Wheel | 1.77× | Cars & Mobility |
| Toyota | 1.79× | Cars & Mobility |
| Trucks | 1.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.35 |
| Social Media Usage | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 0.95 |
| Travelling | THRILL | 0.9 |
| Career Orientation | POWER | 0.81 |
| Early Adopter Mentality | POWER | 0.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
See Used car audiences in other countries
More Car type audiences in Canada
- SUVs (8,153,304)
- RVs (4,946,693)
- Electric car (3,022,570)
- All-terrain vehicle (2,925,311)
- Used Cars (2,835,851)
Frequently asked questions
How many fans does Used car have in Canada?
Used car has an estimated audience of 4,949,497 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Used car fans?
30.6% of Used car fans are female, 69.4% are male, with an average age of 40.6 years.
Which brands do Used car fans like most?
Used car fans show strongest brand affinity for Car dealership (3.62×), Family car (4.35×), and Certified Pre-Owned (4.88×) over the country average.
Where do Used car fans live in Canada?
Used car fans in Canada are most concentrated in Ontario (reach 3,712,123), British Columbia (reach 976,890), and Alberta (reach 560,413). These three regions account for the largest share of the active audience.
What other brands do Used car fans also like?
Beyond Used car itself, the audience over-indexes on Family car (4.35×), Certified Pre-Owned (4.88×), Credit (finance) (2.72×), and Hatchback (3.19×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.