A data profile of the people who buy, follow and care about Used car in Canada — modelled from more than twelve digital signal sources. Used car has an estimated audience of 4,949,497 people in Canada.
The average Used car fan in Canada is 40.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Car dealership, Family car, Certified Pre-Owned, with strongest over-indexing on Car dealership (3.62× the country average).
Demographically, the Used car audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Used car fan in Canada is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Car dealership.
The key figures that characterise the Used car profile in Canada.
30.6% are female, 69.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 40.6 |
| Estimated audience size | 4,949,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Used car audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.83× | |
| 02 | Nova Scotia | ~200K | 1.34× | |
| 03 | British Columbia | ~1M | 1.32× | |
| 04 | Newfoundland and Labrador | ~80K | 1.01× | |
| 05 | New Brunswick | ~100K | 0.97× | |
| 06 | Alberta | ~600K | 0.92× | |
| 07 | Manitoba | ~100K | 0.81× | |
| 08 | Prince Edward Island | ~20K | 0.78× | |
| 09 | Saskatchewan | ~100K | 0.74× | |
| 10 | Quebec | ~500K | 0.40× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carfax (company) | Cars & Mobility | 4.91× | ||
| 02 | Certified Pre-Owned | Cars & Mobility | 4.88× | ||
| 03 | Family car | Cars & Mobility | 4.35× | ||
| 04 | Car dealership | Cars & Mobility | 3.62× | ||
| 05 | CarGurus | Cars & Mobility | 3.57× | ||
| 06 | Car finance | Cars & Mobility | 3.47× | ||
| 07 | Hatchback | Cars & Mobility | 3.19× | ||
| 08 | Credit (finance) | Business & Career | 2.72× | ||
| 09 | Muscle car | Cars & Mobility | 2.59× | ||
| 10 | Bus | Cars & Mobility | 2.54× | ||
| 11 | Used Cars | Cars & Mobility | 2.36× | ||
| 12 | Cars (film) | Movies & TV | 2.30× | ||
| 13 | Engine | Cars & Mobility | 2.26× | ||
| 14 | Driving | Cars & Mobility | 2.11× | ||
| 15 | Tire | Cars & Mobility | 1.92× | ||
| 16 | Toyota | Cars & Mobility | 1.79× | ||
| 17 | Trucks | Cars & Mobility | 1.78× | ||
| 18 | Wheel | Cars & Mobility | 1.77× | ||
| 19 | SUVs | Cars & Mobility | 1.66× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.35× | |
| Social Media Usage | JOY | 1.05× | |
| Family Orientation | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Individualism | JOY | 0.49× | |
| Spirituality | BALANCE | 0.52× |
Used car has an estimated audience of 4,949,497 people in Canada, concentrated in Ontario and British Columbia.
30.6% of Used car fans are female, 69.4% are male, with an average age of 40.6 years.
Used car fans show strongest brand affinity for Car dealership (3.62×), Family car (4.35×), and Certified Pre-Owned (4.88×) over the country average.
Used car fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Family car (4.35×), Certified Pre-Owned (4.88×), Credit (finance) (2.72×), and Hatchback (3.19×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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