A data profile of the people who buy, follow and care about RVs in Canada — modelled from more than twelve digital signal sources. RVs has an estimated audience of 4,946,693 people in Canada.
The average RVs fan in Canada is 42.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Automobile repair shop, Lawn mower, Used car, with strongest over-indexing on Automobile repair shop (3.32× the country average).
Demographically, the RVs audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical RVs fan in Canada is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Automobile repair shop.
The key figures that characterise the RVs profile in Canada.
39.4% are female, 60.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 42.0 |
| Estimated audience size | 4,946,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide RVs audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~900K | 1.54× | |
| 02 | British Columbia | ~1M | 1.44× | |
| 03 | Saskatchewan | ~200K | 1.10× | |
| 04 | Ontario | ~2M | 1.07× | |
| 05 | New Brunswick | ~100K | 0.97× | |
| 06 | Nova Scotia | ~100K | 0.95× | |
| 07 | Manitoba | ~200K | 0.90× | |
| 08 | Prince Edward Island | ~20K | 0.80× | |
| 09 | Newfoundland and Labrador | ~60K | 0.79× | |
| 10 | Quebec | ~700K | 0.62× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Land Cruiser | Cars & Mobility | 4.89× | ||
| 02 | Boat show | Travel & Leisure | 3.43× | ||
| 03 | Automobile repair shop | Cars & Mobility | 3.32× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 3.24× | ||
| 05 | Chopper (motorcycle) | Cars & Mobility | 3.03× | ||
| 06 | Lawn mower | Home & Garden | 2.93× | ||
| 07 | Jet ski | Sports | 2.84× | ||
| 08 | Motorboat | Cars & Mobility | 2.83× | ||
| 09 | Lewis Hamilton | Sports | 2.66× | ||
| 10 | Family car | Cars & Mobility | 2.21× | ||
| 11 | RV park | Cars & Mobility | 1.95× | ||
| 12 | Electric vehicle | Cars & Mobility | 1.81× | ||
| 13 | Alpine skiing | Sports | 1.78× | ||
| 14 | Used car | Cars & Mobility | 1.70× | ||
| 15 | Used Cars | Cars & Mobility | 1.70× | ||
| 16 | Golf Channel | Sports | 1.69× | ||
| 17 | Formula One | Sports | 1.68× | ||
| 18 | Luxury real estate | Business & Career | 1.61× | ||
| 19 | Ski resort | Travel & Leisure | 1.51× | ||
| 20 | Hardware store | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.74× | |
| DIY Mentality | THRILL | 1.33× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.85× | |
| Spirituality | BALANCE | 0.87× |
RVs has an estimated audience of 4,946,693 people in Canada, concentrated in Ontario and British Columbia.
39.4% of RVs fans are female, 60.6% are male, with an average age of 42.0 years.
RVs fans show strongest brand affinity for Automobile repair shop (3.32×), Lawn mower (2.93×), and Used car (1.7×) over the country average.
RVs fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Lawn mower (2.93×), Used car (1.7×), Toyota Land Cruiser (4.89×), and Hardware store (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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