RVs Audience in Canada
RVs has an estimated audience of 4,946,693 people in Canada. 39.4% are female, 60.6% are male, average age 42.0. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Automobile repair shop, Lawn mower, Used car, Toyota Land Cruiser, Hardware store.
The average RVs fan in Canada is 42.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Automobile repair shop, Lawn mower, Used car, with strongest over-indexing on Automobile repair shop (3.32× the country average). Demographically, the RVs audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of RVs fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 42.0 |
| Estimated audience size | 4,946,693 |
Audience persona
The typical RVs fan in Canada is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Automobile repair shop.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,219,590 | 1.07× |
| British Columbia | 1,064,858 | 1.44× |
| Alberta | 938,210 | 1.54× |
| Quebec | 729,895 | 0.62× |
| Saskatchewan | 172,676 | 1.1× |
| Manitoba | 165,691 | 0.9× |
| Nova Scotia | 140,423 | 0.95× |
| New Brunswick | 111,026 | 0.97× |
| Newfoundland and Labrador | 59,113 | 0.79× |
| Prince Edward Island | 19,460 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobile repair shop | 3.32× | Cars & Mobility |
| Lawn mower | 2.93× | Home & Garden |
| Used car | 1.7× | Cars & Mobility |
| Toyota Land Cruiser | 4.89× | Cars & Mobility |
| Hardware store | 1.5× | Home & Garden |
| Alpine skiing | 1.78× | Sports |
| Electric motorcycles and scooters | 3.24× | Cars & Mobility |
| Motorboat | 2.83× | Cars & Mobility |
| Lewis Hamilton | 2.66× | Sports |
| Chopper (motorcycle) | 3.03× | Cars & Mobility |
| Luxury real estate | 1.61× | Business & Career |
| Golf Channel | 1.69× | Sports |
| Used Cars | 1.7× | Cars & Mobility |
| Family car | 2.21× | Cars & Mobility |
| RV park | 1.95× | Cars & Mobility |
| Ski resort | 1.51× | Travel & Leisure |
| Max Verstappen | 2.31× | Sports |
| Electric vehicle | 1.81× | Cars & Mobility |
| Jet ski | 2.84× | Sports |
| Boat show | 3.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| DIY Mentality | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.21 |
| Indulgence | JOY | 1.2 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
See RVs audiences in other countries
More Car type audiences in Canada
- SUVs (8,153,304)
- Used car (4,949,497)
- Electric car (3,022,570)
- All-terrain vehicle (2,925,311)
- Used Cars (2,835,851)
Frequently asked questions
How many fans does RVs have in Canada?
RVs has an estimated audience of 4,946,693 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of RVs fans?
39.4% of RVs fans are female, 60.6% are male, with an average age of 42.0 years.
Which brands do RVs fans like most?
RVs fans show strongest brand affinity for Automobile repair shop (3.32×), Lawn mower (2.93×), and Used car (1.7×) over the country average.
Where do RVs fans live in Canada?
RVs fans in Canada are most concentrated in Ontario (reach 2,219,590), British Columbia (reach 1,064,858), and Alberta (reach 938,210). These three regions account for the largest share of the active audience.
What other brands do RVs fans also like?
Beyond RVs itself, the audience over-indexes on Lawn mower (2.93×), Used car (1.7×), Toyota Land Cruiser (4.89×), and Hardware store (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.