A data profile of the people who buy, follow and care about RVs in France — modelled from more than twelve digital signal sources. RVs has an estimated audience of 4,915,141 people in France.
The average RVs fan in France is 44.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (157.89× the country average).
Demographically, the RVs audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical RVs fan in France is more male, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the RVs profile in France.
39.8% are female, 60.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 44.5 |
| Estimated audience size | 4,915,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide RVs audience comes from France.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.37× | |
| 02 | Auvergne-Rhône-Alpes | ~700K | 1.18× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.14× | |
| 04 | Grand Est | ~400K | 1.11× | |
| 05 | Brittany | ~300K | 1.04× | |
| 06 | Occitanie | ~400K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~400K | 1.02× | |
| 08 | Hauts-de-France | ~400K | 1.00× | |
| 09 | Normandy | ~200K | 0.96× | |
| 10 | Pays de la Loire | ~300K | 0.93× | |
| 11 | Corsica | ~20K | 0.93× | |
| 12 | Centre-Val de Loire | ~200K | 0.89× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.88× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 182.90× | ||
| 02 | Love & Sex | Kids & Family | 157.89× | ||
| 03 | Christmas tree | Kids & Family | 28.90× | ||
| 04 | Christmas Gift | Kids & Family | 26.49× | ||
| 05 | Plants vs. Zombies | Games | 24.75× | ||
| 06 | Single track (mountain biking) | Sports | 18.98× | ||
| 07 | Girl power | Politics & Society | 16.24× | ||
| 08 | Kippah | Fashion & Accessoires | 14.79× | ||
| 09 | Broadcasting of sports events | Movies & TV | 14.34× | ||
| 10 | Breast Cancer awareness | Health | 12.21× | ||
| 11 | Kitchen garden | Home & Garden | 10.57× | ||
| 12 | Zoom lens | Technology & Electronics | 9.91× | ||
| 13 | Sustainable products | Politics & Society | 9.75× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 9.10× | ||
| 15 | Dentistry | Business & Career | 7.48× | ||
| 16 | Norauto | Cars & Mobility | 2.57× | ||
| 17 | TotalEnergies | Cars & Mobility | 2.47× | ||
| 18 | Volotea | Travel & Leisure | 2.32× | ||
| 19 | Renovation | Home & Garden | 1.69× | ||
| 20 | Personal finance | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.61× | |
| Risk Appetite | THRILL | 1.63× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Community Orientation | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.87× |
RVs has an estimated audience of 4,915,141 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
39.8% of RVs fans are female, 60.2% are male, with an average age of 44.5 years.
RVs fans show strongest brand affinity for Love & Sex (157.89×), Christmas Gift (26.49×), and Christmas tree (28.9×) over the country average.
RVs fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Christmas Gift (26.49×), Christmas tree (28.9×), Broadcasting of sports events (14.34×), and Kitchen garden (10.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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