SUVs Audience in France
SUVs has an estimated audience of 7,854,046 people in France. 33.1% are female, 66.9% are male, average age 46.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: La Centrale, Google Maps, Oscaro, Used car, Norauto.
The average SUVs fan in France is 46.3 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include La Centrale, Google Maps, Oscaro, with strongest over-indexing on La Centrale (2.88× the country average). Demographically, the SUVs audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 46.3 |
| Estimated audience size | 7,854,046 |
Audience persona
The typical SUVs fan in France is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for La Centrale.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,951,058 | 1.39× |
| Auvergne-Rhône-Alpes | 946,471 | 1.02× |
| Nouvelle-Aquitaine | 753,036 | 1.09× |
| Hauts-de-France | 721,222 | 1.04× |
| Grand Est | 699,630 | 1.1× |
| Occitanie | 671,018 | 0.99× |
| Provence-Alpes-Côte d'Azur | 590,203 | 1.01× |
| Pays de la Loire | 378,301 | 0.87× |
| Normandy | 362,520 | 0.95× |
| Brittany | 329,733 | 0.86× |
| Bourgogne-Franche-Comté | 307,342 | 0.97× |
| Centre-Val de Loire | 295,296 | 1× |
| Corsica | 27,720 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Centrale | 2.88× | Cars & Mobility |
| Google Maps | 2.78× | Internet & Social Media |
| Oscaro | 2.74× | Cars & Mobility |
| Used car | 3.37× | Cars & Mobility |
| Norauto | 2.12× | Cars & Mobility |
| Google News | 1.75× | News |
| Peugeot | 2.56× | Cars & Mobility |
| Peugeot 2008 | 5.89× | Cars & Mobility |
| Lidl | 1.57× | Shopping |
| Plug-in hybrid | 3.12× | Cars & Mobility |
| Renault | 2.11× | Cars & Mobility |
| Macif | 1.72× | Business & Career |
| Crossover (automobile) | 3.89× | Cars & Mobility |
| Motor vehicle | 1.63× | Cars & Mobility |
| Citroën | 2.59× | Cars & Mobility |
| Mireille Mathieu | 2.18× | Music & Radio |
| Hugues Aufray | 2.25× | Movies & TV |
| Star Academy (France) | 1.53× | Movies & TV |
| Thierry Ardisson | 1.71× | Movies & TV |
| Audi Q3 | 3.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| Mindfulness | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Extroversion | THRILL | 1.1 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in France
- RVs (4,915,142)
- Electric car (4,602,181)
- Used car (3,730,207)
- Electric vehicle (3,725,220)
- Hybrid electric vehicle (2,303,540)
Frequently asked questions
How many fans does SUVs have in France?
SUVs has an estimated audience of 7,854,046 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of SUVs fans?
33.1% of SUVs fans are female, 66.9% are male, with an average age of 46.3 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for La Centrale (2.88×), Google Maps (2.78×), and Oscaro (2.74×) over the country average.
Where do SUVs fans live in France?
SUVs fans in France are most concentrated in Île-de-France (reach 1,951,058), Auvergne-Rhône-Alpes (reach 946,471), and Nouvelle-Aquitaine (reach 753,036). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Google Maps (2.78×), Oscaro (2.74×), Used car (3.37×), and Norauto (2.12×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.