A data profile of the people who buy, follow and care about SUVs in France — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 7,854,046 people in France.
The average SUVs fan in France is 46.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include La Centrale, Google Maps, Oscaro, with strongest over-indexing on La Centrale (2.88× the country average).
Demographically, the SUVs audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical SUVs fan in France is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for La Centrale.
The key figures that characterise the SUVs profile in France.
33.1% are female, 66.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 46.3 |
| Estimated audience size | 7,854,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide SUVs audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.39× | |
| 02 | Grand Est | ~700K | 1.10× | |
| 03 | Nouvelle-Aquitaine | ~800K | 1.09× | |
| 04 | Hauts-de-France | ~700K | 1.04× | |
| 05 | Auvergne-Rhône-Alpes | ~900K | 1.02× | |
| 06 | Provence-Alpes-Côte d'Azur | ~600K | 1.01× | |
| 07 | Centre-Val de Loire | ~300K | 1.00× | |
| 08 | Occitanie | ~700K | 0.99× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.97× | |
| 10 | Normandy | ~400K | 0.95× | |
| 11 | Pays de la Loire | ~400K | 0.87× | |
| 12 | Brittany | ~300K | 0.86× | |
| 13 | Corsica | ~30K | 0.77× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 2008 | Cars & Mobility | 5.89× | ||
| 02 | Crossover (automobile) | Cars & Mobility | 3.89× | ||
| 03 | Audi Q3 | Cars & Mobility | 3.84× | ||
| 04 | Cupra | Cars & Mobility | 3.76× | ||
| 05 | Used car | Cars & Mobility | 3.37× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 3.12× | ||
| 07 | La Centrale | Cars & Mobility | 2.88× | ||
| 08 | Google Maps | Internet & Social Media | 2.78× | ||
| 09 | Oscaro | Cars & Mobility | 2.74× | ||
| 10 | Citroën | Cars & Mobility | 2.59× | ||
| 11 | Peugeot | Cars & Mobility | 2.56× | ||
| 12 | Hugues Aufray | Movies & TV | 2.25× | ||
| 13 | Mireille Mathieu | Music & Radio | 2.18× | ||
| 14 | Norauto | Cars & Mobility | 2.12× | ||
| 15 | Renault | Cars & Mobility | 2.11× | ||
| 16 | Google News | News | 1.75× | ||
| 17 | Macif | Business & Career | 1.72× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.63× | ||
| 19 | Lidl | Shopping | 1.57× | ||
| 20 | Star Academy (France) | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Luxury Orientation | PREMIUM | 1.04× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Sustainability | BALANCE | 0.68× | |
| Creativity | OPEN | 0.71× |
SUVs has an estimated audience of 7,854,046 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
33.1% of SUVs fans are female, 66.9% are male, with an average age of 46.3 years.
SUVs fans show strongest brand affinity for La Centrale (2.88×), Google Maps (2.78×), and Oscaro (2.74×) over the country average.
SUVs fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~900K), and Nouvelle-Aquitaine (reach ~800K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Google Maps (2.78×), Oscaro (2.74×), Used car (3.37×), and Norauto (2.12×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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