A data profile of the people who buy, follow and care about Mireille Mathieu in France — modelled from more than twelve digital signal sources. Mireille Mathieu has an estimated audience of 5,050,703 people in France.
The average Mireille Mathieu fan in France is 53.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Schlager music, Tour de France, Elton John, with strongest over-indexing on Schlager music (23.33× the country average).
Demographically, the Mireille Mathieu audience skews more female with an average age of 53.6, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mireille Mathieu fan in France is more female, around 53.6 years old, with strong Indulgence tendencies and a notable affinity for Schlager music.
The key figures that characterise the Mireille Mathieu profile in France.
67.6% are female, 32.4% are male, average age 53.6.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 53.6 |
| Estimated audience size | 5,050,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 5% | |
| 30-39 | 8% | |
| 40-49 | 24% | |
| 50+ | 63% |
Where the Mireille Mathieu audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~300K | 1.12× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.12× | |
| 03 | Nouvelle-Aquitaine | ~500K | 1.11× | |
| 04 | Centre-Val de Loire | ~200K | 1.09× | |
| 05 | Occitanie | ~500K | 1.03× | |
| 06 | Grand Est | ~400K | 1.03× | |
| 07 | Pays de la Loire | ~300K | 1.03× | |
| 08 | Provence-Alpes-Côte d'Azur | ~400K | 0.99× | |
| 09 | Auvergne-Rhône-Alpes | ~600K | 0.98× | |
| 10 | Brittany | ~300K | 0.98× | |
| 11 | Hauts-de-France | ~400K | 0.93× | |
| 12 | Corsica | ~20K | 0.83× | |
| 13 | Île-de-France | ~700K | 0.77× |
The strongest cross-interests of the Mireille Mathieu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schlager music | Music & Radio | 23.33× | ||
| 02 | Elton John | Music & Radio | 8.19× | ||
| 03 | Weather forecasting | Home & Garden | 4.52× | ||
| 04 | Garden centre | Home & Garden | 3.71× | ||
| 05 | Citroën | Cars & Mobility | 3.39× | ||
| 06 | Renewable energy | Business & Career | 3.19× | ||
| 07 | BoursoBank | Business & Career | 2.71× | ||
| 08 | Country music | Music & Radio | 2.69× | ||
| 09 | Fortuneo | Business & Career | 2.56× | ||
| 10 | Renault | Cars & Mobility | 2.43× | ||
| 11 | Energy | Home & Garden | 2.30× | ||
| 12 | SUVs | Cars & Mobility | 2.18× | ||
| 13 | Lidl | Shopping | 2.11× | ||
| 14 | Animated movies | Movies & TV | 1.94× | ||
| 15 | Carrefour | Shopping | 1.93× | ||
| 16 | EBay | Shopping | 1.92× | ||
| 17 | Tour de France | Sports | 1.78× | ||
| 18 | Discount stores | Shopping | 1.65× | ||
| 19 | Rock music | Music & Radio | 1.65× | ||
| 20 | Tea | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Spirituality | BALANCE | 1.76× | |
| Price Sensitivity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.19× | |
| DIY Mentality | THRILL | 0.31× | |
| Design Affinity | PREMIUM | 0.37× |
Mireille Mathieu has an estimated audience of 5,050,703 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.6% of Mireille Mathieu fans are female, 32.4% are male, with an average age of 53.6 years.
Mireille Mathieu fans show strongest brand affinity for Schlager music (23.33×), Tour de France (1.78×), and Elton John (8.19×) over the country average.
Mireille Mathieu fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mireille Mathieu itself, the audience over-indexes on Tour de France (1.78×), Elton John (8.19×), Lidl (2.11×), and Discount stores (1.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mireille Mathieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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