A data profile of the people who buy, follow and care about Tea in France — modelled from more than twelve digital signal sources. Tea has an estimated audience of 15,180,331 people in France.
The average Tea fan in France is 43.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include La Centrale, Carrefour Express, King Jouet, with strongest over-indexing on La Centrale (1.52× the country average).
Demographically, the Tea audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tea fan in France is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for La Centrale.
The key figures that characterise the Tea profile in France.
61.6% are female, 38.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.6 |
| Estimated audience size | 15,180,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Tea audience comes from France.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4.5M | 1.70× | |
| 02 | Auvergne-Rhône-Alpes | ~2M | 1.16× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.12× | |
| 04 | Grand Est | ~1.5M | 1.06× | |
| 05 | Hauts-de-France | ~1.5M | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~1.5M | 0.99× | |
| 07 | Occitanie | ~1.5M | 0.99× | |
| 08 | Brittany | ~700K | 0.99× | |
| 09 | Bourgogne-Franche-Comté | ~600K | 0.98× | |
| 10 | Centre-Val de Loire | ~500K | 0.94× | |
| 11 | Pays de la Loire | ~800K | 0.92× | |
| 12 | Normandy | ~600K | 0.87× | |
| 13 | Corsica | ~60K | 0.78× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | vertbaudet | Fashion & Accessoires | 1.89× | ||
| 02 | Decoration | Home & Garden | 1.85× | ||
| 03 | Carrefour Express | Shopping | 1.80× | ||
| 04 | Nespresso | Food & Beverages | 1.76× | ||
| 05 | King Jouet | Shopping | 1.74× | ||
| 06 | Home Design | Home & Garden | 1.72× | ||
| 07 | Petit Bateau | Fashion & Accessoires | 1.71× | ||
| 08 | Garden centre | Home & Garden | 1.71× | ||
| 09 | Foodie | Food & Beverages | 1.69× | ||
| 10 | Local food | Food & Beverages | 1.69× | ||
| 11 | Groovy (programming language) | Technology & Electronics | 1.66× | ||
| 12 | Kitchenware | Home & Garden | 1.61× | ||
| 13 | Diners | Food & Beverages | 1.59× | ||
| 14 | Living room | Home & Garden | 1.58× | ||
| 15 | Coffeehouses | Food & Beverages | 1.56× | ||
| 16 | Pâtisserie | Food & Beverages | 1.53× | ||
| 17 | La Centrale | Cars & Mobility | 1.52× | ||
| 18 | Bricomarché | Home & Garden | 1.52× | ||
| 19 | Maisons du Monde | Home & Garden | 1.52× | ||
| 20 | Mireille Mathieu | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.21× | |
| Indulgence | JOY | 1.21× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Tea has an estimated audience of 15,180,331 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.6% of Tea fans are female, 38.4% are male, with an average age of 43.6 years.
Tea fans show strongest brand affinity for La Centrale (1.52×), Carrefour Express (1.8×), and King Jouet (1.74×) over the country average.
Tea fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Carrefour Express (1.8×), King Jouet (1.74×), vertbaudet (1.89×), and Groovy (programming language) (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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