Tea Audience in France
Tea has an estimated audience of 15,180,331 people in France. 61.6% are female, 38.4% are male, average age 43.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: La Centrale, Carrefour Express, vertbaudet, King Jouet, Gala.
The average Tea fan in France is 43.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include La Centrale, Carrefour Express, vertbaudet, with strongest over-indexing on La Centrale (1.52× the country average). Demographically, the Tea audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.6 |
| Estimated audience size | 15,180,331 |
Audience persona
The typical Tea fan in France is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for La Centrale.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,630,084 | 1.7× |
| Auvergne-Rhône-Alpes | 2,071,112 | 1.16× |
| Hauts-de-France | 1,355,997 | 1.02× |
| Nouvelle-Aquitaine | 1,323,032 | 0.99× |
| Grand Est | 1,306,587 | 1.06× |
| Occitanie | 1,302,423 | 0.99× |
| Provence-Alpes-Côte d'Azur | 1,261,955 | 1.12× |
| Pays de la Loire | 771,934 | 0.92× |
| Brittany | 730,197 | 0.99× |
| Normandy | 636,610 | 0.86× |
| Bourgogne-Franche-Comté | 598,825 | 0.98× |
| Centre-Val de Loire | 532,181 | 0.93× |
| Corsica | 41,561 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Centrale | 1.52× | Cars & Mobility |
| Carrefour Express | 1.8× | Shopping |
| vertbaudet | 1.89× | Fashion & Accessoires |
| King Jouet | 1.74× | Shopping |
| Gala | 1.76× | News |
| Decoration | 1.85× | Home & Garden |
| Coffeehouses | 1.56× | Food & Beverages |
| Pâtisserie | 1.53× | Food & Beverages |
| Groovy (programming language) | 1.66× | Technology & Electronics |
| Foodie | 1.69× | Food & Beverages |
| Local food | 1.69× | Food & Beverages |
| Home Design | 1.72× | Home & Garden |
| Mireille Mathieu | 1.52× | Music & Radio |
| Diners | 1.59× | Food & Beverages |
| Kitchenware | 1.61× | Home & Garden |
| Maisons du Monde | 1.52× | Home & Garden |
| Petit Bateau | 1.71× | Fashion & Accessoires |
| Nespresso | 1.76× | Food & Beverages |
| Garden centre | 1.71× | Home & Garden |
| Living room | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Mindfulness | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.04 |
| Family Orientation | CONSERVATISM | 0.93 |
| Patriotism | CONSERVATISM | 0.89 |
| Pet Ownership | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in France
- Water (9,854,669)
- Milk (5,222,651)
- Soft drinks (4,604,123)
- Energy drinks (2,342,957)
- Espresso (2,087,459)
Frequently asked questions
How many fans does Tea have in France?
Tea has an estimated audience of 15,180,331 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Tea fans?
61.6% of Tea fans are female, 38.4% are male, with an average age of 43.6 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for La Centrale (1.52×), Carrefour Express (1.8×), and vertbaudet (1.89×) over the country average.
Where do Tea fans live in France?
Tea fans in France are most concentrated in Île-de-France (reach 4,630,084), Auvergne-Rhône-Alpes (reach 2,071,112), and Hauts-de-France (reach 1,355,997). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on Carrefour Express (1.8×), vertbaudet (1.89×), King Jouet (1.74×), and Gala (1.76×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.