A data profile of the people who buy, follow and care about Home Design in France — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 4,525,989 people in France.
The average Home Design fan in France is 38.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (422.87× the country average).
Demographically, the Home Design audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Home Design fan in France is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Home Design profile in France.
68.7% are female, 31.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 38.4 |
| Estimated audience size | 4,525,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Home Design audience comes from France.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
Where the Home Design audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~900K | 1.67× | |
| 02 | Île-de-France | ~1M | 1.36× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.18× | |
| 04 | Grand Est | ~400K | 1.14× | |
| 05 | Corsica | ~20K | 0.98× | |
| 06 | Nouvelle-Aquitaine | ~400K | 0.96× | |
| 07 | Occitanie | ~400K | 0.95× | |
| 08 | Centre-Val de Loire | ~200K | 0.94× | |
| 09 | Hauts-de-France | ~400K | 0.93× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.88× | |
| 11 | Normandy | ~200K | 0.87× | |
| 12 | Pays de la Loire | ~200K | 0.86× | |
| 13 | Brittany | ~200K | 0.83× |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 437.47× | ||
| 02 | Love & Sex | Kids & Family | 422.87× | ||
| 03 | Christmas Gift | Kids & Family | 61.11× | ||
| 04 | Christmas tree | Kids & Family | 59.37× | ||
| 05 | Sustainable products | Politics & Society | 47.90× | ||
| 06 | Christmas ornament | Home & Garden | 28.35× | ||
| 07 | Breast Cancer awareness | Health | 23.59× | ||
| 08 | Kitchen garden | Home & Garden | 21.26× | ||
| 09 | Girl power | Politics & Society | 20.85× | ||
| 10 | Dentistry | Business & Career | 11.62× | ||
| 11 | Property finder | Home & Garden | 11.59× | ||
| 12 | Scandinavian design | Home & Garden | 9.63× | ||
| 13 | Bohemian style | Fashion & Accessoires | 8.10× | ||
| 14 | Wildlife photography | Technology & Electronics | 6.26× | ||
| 15 | Fine-art photography | Technology & Electronics | 5.54× | ||
| 16 | Livemusic | Music & Radio | 5.42× | ||
| 17 | Travel photography | Technology & Electronics | 5.32× | ||
| 18 | Renovation | Home & Garden | 3.17× | ||
| 19 | Home improvement | Home & Garden | 3.07× | ||
| 20 | TikTok | Internet & Social Media | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.73× | |
| Design Affinity | PREMIUM | 3.49× | |
| Travelling | THRILL | 3.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.88× | |
| Extroversion | THRILL | 0.92× |
Home Design has an estimated audience of 4,525,989 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.7% of Home Design fans are female, 31.3% are male, with an average age of 38.4 years.
Home Design fans show strongest brand affinity for Love & Sex (422.87×), Christmas Gift (61.11×), and Christmas tree (59.37×) over the country average.
Home Design fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~900K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Home Design itself, the audience over-indexes on Christmas Gift (61.11×), Christmas tree (59.37×), Sustainable products (47.9×), and Kitchen garden (21.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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