A data profile of the people who buy, follow and care about Tea in Canada — modelled from more than twelve digital signal sources. Tea has an estimated audience of 7,190,483 people in Canada.
The average Tea fan in Canada is 40.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include 7 Jours, Salut, Bonjour!, Circulaire, with strongest over-indexing on 7 Jours (1.62× the country average).
Demographically, the Tea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 10 regions tracked by Rascasse.
The typical Tea fan in Canada is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
The key figures that characterise the Tea profile in Canada.
61.2% are female, 38.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.5 |
| Estimated audience size | 7,190,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Tea audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.72× | |
| 02 | Ontario | ~5M | 1.62× | |
| 03 | Alberta | ~1M | 1.15× | |
| 04 | Quebec | ~1.5M | 0.96× | |
| 05 | Manitoba | ~300K | 0.95× | |
| 06 | Saskatchewan | ~200K | 0.89× | |
| 07 | Nova Scotia | ~200K | 0.88× | |
| 08 | New Brunswick | ~100K | 0.83× | |
| 09 | Prince Edward Island | ~30K | 0.73× | |
| 10 | Newfoundland and Labrador | ~70K | 0.67× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 1.62× | ||
| 02 | Sévigny | Travel & Leisure | 1.60× | ||
| 03 | Circulaire | Business & Career | 1.54× | ||
| 04 | Trois fois par jour | Food & Beverages | 1.54× | ||
| 05 | Teavana | Food & Beverages | 1.52× | ||
| 06 | Seattle's Best Coffee | Food & Beverages | 1.52× | ||
| 07 | Salut, Bonjour! | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Tea has an estimated audience of 7,190,483 people in Canada, concentrated in Ontario and British Columbia.
61.2% of Tea fans are female, 38.8% are male, with an average age of 40.5 years.
Tea fans show strongest brand affinity for 7 Jours (1.62×), Salut, Bonjour! (1.51×), and Circulaire (1.54×) over the country average.
Tea fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Salut, Bonjour! (1.51×), Circulaire (1.54×), Trois fois par jour (1.54×), and Sévigny (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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