Tea Audience in Canada
Tea has an estimated audience of 7,190,483 people in Canada. 61.2% are female, 38.8% are male, average age 40.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Salut, Bonjour!, 7 Jours, Circulaire, Trois fois par jour, Sévigny.
The average Tea fan in Canada is 40.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Salut, Bonjour!, 7 Jours, Circulaire, with strongest over-indexing on Salut, Bonjour! (1.51× the country average). Demographically, the Tea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.5 |
| Estimated audience size | 7,190,483 |
Audience persona
The typical Tea fan in Canada is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Salut, Bonjour!.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,874,127 | 1.62× |
| British Columbia | 1,852,231 | 1.72× |
| Quebec | 1,659,125 | 0.96× |
| Alberta | 1,022,069 | 1.15× |
| Manitoba | 255,202 | 0.95× |
| Saskatchewan | 203,141 | 0.89× |
| Nova Scotia | 188,211 | 0.88× |
| New Brunswick | 137,767 | 0.83× |
| Newfoundland and Labrador | 73,586 | 0.67× |
| Prince Edward Island | 25,847 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salut, Bonjour! | 1.51× | Movies & TV |
| 7 Jours | 1.62× | Music & Radio |
| Circulaire | 1.54× | Business & Career |
| Trois fois par jour | 1.54× | Food & Beverages |
| Sévigny | 1.6× | Travel & Leisure |
| Teavana | 1.52× | Food & Beverages |
| Seattle's Best Coffee | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.15 |
| Travelling | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1.04 |
| Career Orientation | POWER | 1.04 |
| Individualism | JOY | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Canada
- Water (8,877,556)
- Milk (4,505,338)
- Soft drinks (3,895,134)
- Espresso (2,083,909)
- Energy drinks (1,995,682)
Frequently asked questions
How many fans does Tea have in Canada?
Tea has an estimated audience of 7,190,483 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Tea fans?
61.2% of Tea fans are female, 38.8% are male, with an average age of 40.5 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for Salut, Bonjour! (1.51×), 7 Jours (1.62×), and Circulaire (1.54×) over the country average.
Where do Tea fans live in Canada?
Tea fans in Canada are most concentrated in Ontario (reach 4,874,127), British Columbia (reach 1,852,231), and Quebec (reach 1,659,125). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on 7 Jours (1.62×), Circulaire (1.54×), Trois fois par jour (1.54×), and Sévigny (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.