Milk Audience in Canada
Milk has an estimated audience of 4,505,338 people in Canada. 61.7% are female, 38.3% are male, average age 41.6. Top regions: Ontario, British Columbia, Alberta.
The average Milk fan in Canada is 41.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milk fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.6 |
| Estimated audience size | 4,505,338 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,862,970 | 1.52× |
| British Columbia | 889,893 | 1.32× |
| Alberta | 626,598 | 1.13× |
| Quebec | 594,283 | 0.55× |
| Manitoba | 183,794 | 1.09× |
| Saskatchewan | 143,246 | 1.0× |
| Nova Scotia | 127,415 | 0.95× |
| New Brunswick | 102,325 | 0.98× |
| Newfoundland and Labrador | 62,441 | 0.91× |
| Prince Edward Island | 17,372 | 0.78× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
See Milk audiences in other countries
More Beverage audiences in Canada
- Water (8,877,556)
- Tea (7,190,483)
- Soft drinks (3,895,134)
- Espresso (2,083,909)
- Energy drinks (1,995,682)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.