A data profile of the people who buy, follow and care about Milk in India — modelled from more than twelve digital signal sources. Milk has an estimated audience of 8,606,451 people in India.
The average Milk fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Cadbury, Dairy product, Livestock, with strongest over-indexing on Cadbury (5.73× the country average).
Demographically, the Milk audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Milk fan in India is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cadbury.
The key figures that characterise the Milk profile in India.
26.6% are female, 73.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 32.7 |
| Estimated audience size | 8,606,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Milk audience comes from India.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~200K | 1.42× | |
| 02 | Tamil Nadu | ~300K | 1.35× | |
| 03 | Karnataka | ~300K | 1.33× | |
| 04 | Andhra Pradesh | ~100K | 1.25× | |
| 05 | West Bengal | ~300K | 1.21× | |
| 06 | Goa | ~10K | 1.20× | |
| 07 | Manipur | ~10K | 1.19× | |
| 08 | Jharkhand | ~80K | 1.12× | |
| 09 | Maharashtra | ~500K | 1.10× | |
| 10 | Punjab (region) | ~100K | 1.10× | |
| 11 | Bihar | ~200K | 1.06× | |
| 12 | Uttar Pradesh | ~400K | 1.02× | |
| 13 | Odisha | ~90K | 0.98× | |
| 14 | Assam | ~80K | 0.97× | |
| 15 | Kerala | ~100K | 0.96× | |
| 16 | Uttarakhand | ~40K | 0.96× | |
| 17 | Haryana | ~100K | 0.95× | |
| 18 | Nagaland | ~6K | 0.95× | |
| 19 | Meghalaya | ~8K | 0.94× | |
| 20 | Tripura | ~10K | 0.93× | |
| 21 | Madhya Pradesh | ~100K | 0.91× | |
| 22 | Sikkim | ~3K | 0.87× | |
| 23 | Gujarat | ~200K | 0.84× | |
| 24 | Arunachal Pradesh | ~4K | 0.81× | |
| 25 | Rajasthan | ~200K | 0.80× | |
| 26 | Chhattisgarh | ~40K | 0.80× | |
| 27 | Mizoram | ~5K | 0.80× | |
| 28 | Himachal Pradesh | ~30K | 0.78× | |
| 29 | Jammu and Kashmir | ~30K | 0.77× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alphas | Movies & TV | 5.93× | ||
| 02 | Cadbury | Shopping | 5.73× | ||
| 03 | Yogurt | Food & Beverages | 3.70× | ||
| 04 | Butter | Food & Beverages | 3.46× | ||
| 05 | Dairy product | Food & Beverages | 3.21× | ||
| 06 | Dairy farming | Food & Beverages | 2.97× | ||
| 07 | Dairy cattle | Pets & Animals | 2.87× | ||
| 08 | Dairy | Food & Beverages | 2.78× | ||
| 09 | Cheese | Food & Beverages | 2.66× | ||
| 10 | Commercial bank | Business & Career | 2.27× | ||
| 11 | Bank of India | Business & Career | 2.21× | ||
| 12 | Livestock | Pets & Animals | 2.10× | ||
| 13 | Combine harvester | Business & Career | 2.07× | ||
| 14 | Cattle | Pets & Animals | 2.04× | ||
| 15 | Tractor | Cars & Mobility | 1.81× | ||
| 16 | Crop | Home & Garden | 1.80× | ||
| 17 | Handball | Sports | 1.75× | ||
| 18 | Mammal | Pets & Animals | 1.62× | ||
| 19 | Maruti Suzuki | Cars & Mobility | 1.62× | ||
| 20 | Bhojpuri language | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.13× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Spirituality | BALANCE | 0.83× | |
| Urban Lifestyle | OPEN | 0.84× |
Milk has an estimated audience of 8,606,451 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.6% of Milk fans are female, 73.4% are male, with an average age of 32.7 years.
Milk fans show strongest brand affinity for Cadbury (5.73×), Dairy product (3.21×), and Livestock (2.1×) over the country average.
Milk fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Dairy product (3.21×), Livestock (2.1×), Bhojpuri language (1.57×), and Bank of India (2.21×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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