Rascasse Audience Intelligence

Milk Audience in Portugal

A data profile of the people who buy, follow and care about Milk in Portugal — modelled from more than twelve digital signal sources. Milk has an estimated audience of 1,340,607 people in Portugal.

#4among Beverage in Portugal#595among Topic in Portugal#57in Food & Beverages

The average Milk fan in Portugal is 45.1 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Milk profile in Portugal.

Audience size
1.3M
in Portugal
Gender
60.4%♀
39.6% male
Age
45.1
average years
Country rank
#779
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk fans

60.4% are female, 39.6% are male, average age 45.1.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Milk audience in Portugal
MetricValue
Female60.4%
Male39.6%
Average age45.1
Estimated audience size1,340,607
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Milk audience in Portugal
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Milk audience comes from Portugal.

Worldwide audience distribution share by country for Milk
CountryShare
United States19.3%
Italy5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Milk fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~800K2.06×
02Porto District~400K1.27×
03Santarém District~80K1.27×
04Setúbal District~200K1.22×
05Faro District~100K1.15×
06Castelo Branco District~30K1.11×
07Guarda District~20K1.02×
08Azores~40K1.01×
09Bragança District~20K0.98×
10Madeira~40K0.97×
11Beja District~20K0.97×
12Portalegre District~10K0.97×
13Leiria District~70K0.96×
14Évora District~20K0.96×
15Viana do Castelo District~30K0.95×
16Vila Real District~20K0.95×
17Braga District~100K0.94×
18Coimbra District~60K0.93×
19Viseu District~40K0.93×
20Aveiro District~90K0.92×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Portugal

See Milk audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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