A data profile of the people who buy, follow and care about Tea in Portugal — modelled from more than twelve digital signal sources. Tea has an estimated audience of 2,447,267 people in Portugal.
The average Tea fan in Portugal is 46.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include This Week (ABC TV series), with strongest over-indexing on This Week (ABC TV series) (1.57× the country average).
Demographically, the Tea audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Tea fan in Portugal is more female, around 46.3 years old, with strong Creativity tendencies and a notable affinity for This Week (ABC TV series).
The key figures that characterise the Tea profile in Portugal.
63.5% are female, 36.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 46.3 |
| Estimated audience size | 2,447,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Tea audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 2.48× | |
| 02 | Lisbon District | ~1M | 1.52× | |
| 03 | Madeira | ~90K | 1.31× | |
| 04 | Porto District | ~700K | 1.30× | |
| 05 | Santarém District | ~200K | 1.30× | |
| 06 | Setúbal District | ~300K | 1.18× | |
| 07 | Faro District | ~200K | 1.06× | |
| 08 | Leiria District | ~100K | 1.00× | |
| 09 | Coimbra District | ~100K | 0.97× | |
| 10 | Aveiro District | ~200K | 0.96× | |
| 11 | Braga District | ~200K | 0.94× | |
| 12 | Viana do Castelo District | ~60K | 0.91× | |
| 13 | Bragança District | ~30K | 0.91× | |
| 14 | Portalegre District | ~20K | 0.91× | |
| 15 | Viseu District | ~80K | 0.90× | |
| 16 | Évora District | ~40K | 0.90× | |
| 17 | Beja District | ~40K | 0.90× | |
| 18 | Guarda District | ~30K | 0.90× | |
| 19 | Castelo Branco District | ~40K | 0.89× | |
| 20 | Vila Real District | ~40K | 0.89× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | This Week (ABC TV series) | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Spirituality | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Risk Appetite | THRILL | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.